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INTERNATIONAL MARKETING

 

BAENA Verónica, CERVIÑO Julio 

Key drivers of overseas expansion of service franchise chains

 

CEDROLA Elena. MASÉ Stefania 

Reti e networks a supporto delle attività di internazionalizzazione

 

FADNAVIS Milind, SHAHU Rashmi                 

Prioritsation of international destinations by hni tourist with decorated empty nest from western India

 

GALLUCCI Carmen, MARINO Vittoria, MONTERA Raffaella, GENTILE Giuseppe

The international marketing business model of long-established family businesses: familism and determinants of internationalization

 

GIROIR Guillaume

Une nouvelle méthode de géomarketing pour le marché du luxe en Chine : l'étude des gated communities pour riches

 

IRISAWA Yusuke, HIRATA Isao, NAGASAWA Shin' ya       

Differentiation strategy in the business continues of the long-standing Kyogashi companies - the essence of the business continues regarding the corporate management of “Tawaraya-Yoshitomi” and “Kamesuehiro”

 

PICOT-COUPEY Karine    

Pop-up stores and the international development of retail networks

 

SEXTON Donald     

International marketing strategy: does company nationality matter?

 

 

 

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