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International Marketing Trends Conference

Venice, 19th-21st January 2012

Homepage - Conference Committees - Papers

LOYALTY & SATISFACTION

 

ALABAY Nurettin, KAYHAN Zeynep       

Consumer complaints and analysis of the complaints made to the third party complaint channels in Turkey

 

BENMOUSSA Fatim-Zohra, ELGAAIED Leila, MAUBISSON Laurent  

Pas fidèle mais pas infidèle… approche conceptuelle de l’infidélité et perspectives pour le marketing

 

DEWANI Prem, SINHA Piyush    

Role of gratitude and obligation in business relationships

 

DHIAB FEKIH Najeh, GHARBI Abderrazak               

Proposition d’un modèle explicatif de la fidélisation des seniors vis-à-vis des services hôteliers : intégration des variables relationnelles 

 

DHIAB Najeh, GHARBI Abderrazak               

L’impact de l’architecture du site sur la fidélité des cybers seniors

 

GOODMAN Malcolm         

Marketing : quo vadis?

 

HAVALDAR Krishna, ALEXANDER Jacob, DASH Mihir           

Basic customer service and its impact on customer retention

 

MARTINELLI Elisa           

Fedeltà della clientela ed estensione dell’offerta a marca commerciale nel retail

 

TENGILIMOĞLU Dilaver, GÜZEL Alper, KURTULDU Aysu, KıBRıS Şerife             

A field study on the satisfaction levels of interior and exterior customers in a private university hospital

 

Homepage - Conference Committees - Papers