International Marketing Trends Conference

Venice, 19th-21st January 2012


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NON-PROFIT ORGANIZATIONS

 

ERCSEY Ida 

Examintation of the perceived value in the culture industry

 

NOVATOROV Edouard     

Toward refined concept of non-profit services marketing

 

ROCHETTE Corinne, CASSIÈRE François        

La marque region : entre l’acculturation technique des collectivites territoriales et identite regionale

 


Homepage - Conference Committees - Papers