International Marketing Trends Conference
Venice, 19th-21st January 2012
RETAIL & DISTRIBUTION
GIL SAURA Irene, BERENGUER CONTRÍ Gloria, RUIZ MOLINA María Eugenia, OSPINA PINZÓN Santiago
GONZALEZ Christine, PICOT-COUPEY Karine, CLIQUET Gérard
m-Commerce and m-Marketing: a research agenda
LEIGH Laurence
International comparisons of retail density; an examination
MÉNDEZ José Luis, ANGOLA Ronald, SÁNCHEZ Dayana
Gestión de lineales y comportamiento de compra. un análisis multinomial
PIRIS Yolande, BOUJENA Othman
WELTÉ Jean-Baptiste, OCHS Lionel
L'utopie feutrée des boutiques de marque de luxe: entrave ou catalyseur de l'efficacité marchande?
YAMASHITA Yuko