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SERVICES MARKETING

 

BABOU Isabel, CALLOT Philippe

Design du tourisme post-pétrole

 

BECKMANN Suzanne c., ODGAARD MADSEN Lisbeth  

Mind the gap: an explorative examination of women’s banking experiences

 

CHEHIDI GHORBEL Wafa 

Adoption de la banque en ligne par le consommateur Tunisien. Une etude qualitative

 

DALLOZ Séverine, SKRYABINA Ekaterina, BOYER André              

La valeur-consommateur d’une expérience négative : cas exploratoire des voyages organizes

 

FLORISTAN Elena, FAYOS Teresa, GALLARZA Martina, SERVERA David           

Managing megaevents from the perspective of different stakeholders: an exploratory analysis on volunteers 

 

GRINBERGA-ZALITE Gunta                 

Development of contemporary customer-guided services in rural extension

 

HAKIRI Wissem    

Etude satisfaction clients vis à vis des crédits bancaires : quelles recommandations et quelles lacunes ?

 

HAKIRI Wissem    

Quelle gestion de réclamations efficace pour les banques ? : une étude exploratoire

 

HAYSLIP Travis, ANDREU Luisa, GALLARZA Martina  

Service-dominant logic and value in tourism management: a qualitative study within Spanish hotels managers

 

MALLOR Elodie, FAYOS Teresa, GALLARZA Martina  

Turismo cultural: aproximación conceptual y evaluación mediante un estudio longitudinal para el caso de España

 

MOURAD Maha, SHAMMA Hamed                 

Service segmentation: a case of the higher education service

 

RASHID Amber Gul

The offshore outsourcing of it services from a new service development perspective

 

RUIZ MOLINA María Eugenia, GIL SAURA Irene, SĔRIC Maja, CHERUBINI Sergio, PATTUGLIA Simonetta   

Investment in information and communication technologies from the hotel and the customer perspectives: An analysis for upscale hotels

 

TAKAHASHI Kaede          

Does the sound name win the game? Explore the role of service brand preference in explaining perceived value, satisfaction and customer loyalty in Japan and China

 

YASA Eda             

Importance of medical tourism: a preliminary research on “A” class hospitals websites’ in Turkey

 

 

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