Cross-border knowledge transfer by a japanese advertising agency in china: the function of local managers in knowledge transfer process
KARASAWA Tatsuya
Entertainment and communication: an interdipendent approach for generating value through “commu-tainment”
CHERUBINI Sergio, PATTUGLIA Simonetta
Consistency and ownership: a qualitative study of ten sales and service organizations in japan
FUKUTOMI Gen, KAWAMATA Keiko, KUROIWA Kenichiro, MAKIGUCHI Shoji, NISHIMURA Keita
The key role of crowdsourcing in strategic and marketing choices
DELLA CORTE Valentina, SAVASTANO Iris, DELA GAUDIO Giovanna, IAVAZZI Alessandra
Digital marketing in art organizations: the use of online platforms to effectively engage with consumers. the case of the piccolo theatre in milan
PERETTI Paola, LI CAULI Lanfranco
Actors’ heterogeneity in innovation networks
CORSARO Daniela, CANTU Chiara
Client relationship marketing practices
WOO Kok Ming Wilson, LEELAPANYALERT Kannika
Promoting slovakia to international tourists from western india – an exploratory study
FADNAVIS Milind, SUTOVSKA Katarina
Exploring the influence of country-of-origin information to generation ys’ perception towards international fashion brands
TJANDRA Nathalia, OSEI Collins, ENSOR John, OMAR Maktoba
Strategic market change and new product development: the case of the italian knitwear sector
MARCONE Maria rosaria
Consumer brand engagement exploration in digital environment. an empirical research on an italian cult brand
CANTONE Luigi, TESTA Pierpaolo, AGRILLO Giancarlo
The role of marketing strategies in not owned stadium in football realities evidence from chievo verona case study
BORZOMI Tomaso
Fetish, taboo, simulacrum: an applied psychoanalytic/semiotic approach to the experiential consumption of music products
ROSSOLATOS George, HOGG Margaret
Consumer engagement in ethical purchasing groups
SEBASTIANI Roberta, GEREMIA Marta
The reasons clients change audit firms and the client’s perceived value of the audit service: a qualitative study in canada
FONTAINE Richard
Managing online reputation: the role of social media
FLOREDDU Paola barbara, CABIDDU Francesca
Young adults and ethical consumption: an exploratory study in the cosmetics market
MAGGIONI Isabella, MONTAGNINI Francesca, SEBASTIANI Roberta
The impact of the celebrities’ nationality in the chinese marketplace
APAOLAZA-IBáñEZ Vanessa, HE Jiaxun, HARTMANN Patrick
How the measurement of store choice behaviour moderates the relationship between distance and store choice behaviour
HANSEN Torben, CUMBERLAND Flemming, SOLGAARD Hans s.
Is a purchase intention for smart mobile phones with customer equity created in social media?
ÖZGüVEN Nihan, MUCAN Burcu
Culture personality and its effects on the country’s evaluation as an ideal tourist/business destination
MALOTA Erzsébet, GYULAVáRI Tamás
Successful niche firms in times of financial crisis - an empirical study of the french wine industry
TOFTEN Kjell, HAMMERVOLL Trond, MORA Pierre, BARBAT Valérie
The role of emotions for the usage intention of the electric car: a longitudinal perspective in the belgian context
DE PELSMACKER Patrick, MOONS Ingrid
The users adoption and usage of social network sites: an empirical investigation in the context of italy
LORENZO-ROMERO Carlota, DEL CHIAPPA Giacomo, ALARCóN-DEL-AMO María-Del-Carmen
Cruise tourism development in valencia (spain): stakeholders’ views and residents’ attitude
LORENZO-ROMERO Carlota, GALLARZA Martina G., ZARAGOZA VIGUER Alicia
Sharing sources and protection mechanisms of knowledge creation processes in the new digital era. an empirical analysis of textile fashion industry of an italian region
QUATTROCIOCCHI Bernardino, PILOTTI Luciano, DE NONI Ivan
Multichannel marketing in hungary - implementation and performance
GYULAVáRI Tamás
Tobacco control within the scope of social marketing: a study in turkey
TENGILIMOGLU Dilaver, GUNAYDIN Emel, GUZEL Alper, KURTULDU Aysu, YILIK Pelin
A possible stimulus of the consumers–citizens’ sustainable consumption
CORVI Elisabetta, BONERA Michelle, MINIERO Giulia
Store information processing in it based retail merchandising
MORIMURA Fumikazu
Consuming food and beverage at the airport: analogies and differences among business and leisure tourists
PINNA Mariella, DEL CHIAPPA Giacomo
Distributors’ knowledge sharing competency: proposing a measurement scale
MAAMRI Hedia, TRIKI Abdelfattah
What is csr for students of higher education business schools? - management students' attitude towards csr
WANAT Tomasz, STEFANSKA Magdalena, PILARCZYK Bogna
Loyalty and involvement in service recovery processes
CAMBRA Jesús, MELERO Iguácel, SESE Javier
Discrepancy between stated preferences (self-reports) and actual purchases – an empirical assessment
SCHMIDT Marcus
Respected pillars of the community: a values-based profile of the british market maven
SUDBURY-RILEY Lynn, JONES Jane
Silver generation and internet use: role of cognitive age and loneliness
M’SALLEM Wafa, MZOUGHI Mohamed Nabil, CHAMSI Yassine
Turkish companies value creation through social media tools: analyzing of fortune 100 turkey
YASA Eda, MUCAN Burcu
The effect of anomalies in consumption on the fair price
VIGLIA Giampaolo
Web based technologies for model-driven decision support and simulations. application to a dual marketing model
CALCIU Mihai
What is more important – the image or csr activities? the relationship between the level of awareness of the company's csr activities and the company evaluation
STEFANSKA Magdalena, WANAT Tomasz, NESTOROWICZ Renata
The optimal discount strategy for product bundles from the perspective of prospect theory
PAN Jyun-an, WU I-huei, CHOU Shihyu
Branding africa: the way forward
OSEI Collins, TJANDRA Nathalia, OMAR Maktoba, ENSOR John
Inside asia’s love affair with counterfeit - a framework of counterfeit luxury consumption value in china
JIANG Ling, COVA Veronique, SHAN Juan
Repressenting the manimal: a semiotic/psychoanalytic approach to the strategic importance of anthropomorphism in branding
ROSSOLATOS George
Leveraging brand communities with deep-layered meanings
FERNANDO PINTO SANTOS Fernando, ANA PATRíCIA PINTO DE LIMA Ana
Marketing communications as a chance to minimise barriers to the development of organic food market in poland
NESTOROWICZ Renata, PILARCZYK Bogna
Internal communication as a marketing communication’s tool
ROGALA Anna, KANIEWSKA-SęBA Aleksandra
Congruence between consumer, brand and store personality in luxury sector: the results of an international research
AIELLO Gaetano, DONVITO Raffaele