Determinants of intention to use smartphones for shopping on mobile sites: behavioral framework of this new distribution channel
AGREBI Sinda, JALLAIS Joël
The role of initial trust in the establishment phase of the consumer-brand relationship: an exploratory qualitative study
EBENDE KOUEDI Sandrine, GURVIEZ Patricia
Customer engagement behavior (ceb) on the web 2.0: from rebalance of power to skepticism
MORRONGIELLO Caroline
Complex purchasing prescription : suggestions for definitions and for a model
LAMOUR Corinne, SARLANDIE DE LA ROBERTIE Catherine, CLIQUET Gérard
Greenwashing and perceived csr image
BREKA Jean Noel, KPOSSA Monyédodo Régis
How people cope with consumption guilt? a coping-based typology of consumers
SAINTIVES Camille
How customers perceive the business performance? appreciation through the prism of bank-customer relationships in cameroon
BIBOUM Altante désirée, NKAKLEU Raphael
Mediator role of trust in the relationship between satisfaction and commitment: an application to the destination
MEFOUTE BADIANG Alphonse
Consumers face economic incentives of public power: proposal for an integrative model
CHRISTOPHE Alaux, MOULINS Jean-louis
Integrated marketing communication
ANDREANI Jean-Claude, MOULINS Jean-louis, CONCHON Françoise, ERRAJAA Karim, ROKKA Joonas
Influence of packaging visual complexity upon attention to the brand
DROULERS Olivier, LAJANTE Mathieu, JAMET Eric, LACOSTE-BADIE Sophie
Impact of nostalgia proneness toward innovation perception : the case of retro industries
MENAUD Xavier
The effects of website cultural congruity targeted a multicultural country
TAIEB Basma, BARTIKOWSKI Boris
Rethink the impact of affective reactions on sponsor identification: role of affective intensity toward a professional team
ESCOUBES Florian
The motivations of purchase of customers of grocer's shop of district : a comparative exploratory study between france and tunisia
KOEHL Maryse, BEN HADJ HAMIDA ABOUDI Nourhène
Web based technologies for model-driven decision support and simulations. application to a dual marketing model
CALCIU Mihai
The wall of pictures in the on-line surveys: how to stimulate to observe and measure?
BOUGHZALA Younes, MOSCAROLA Jean
Generation of traffic on merchant websites: a question of trade-off between visibility and online reputation
CHARFI Ahmed Anis, VOLLE Pierre, ISAAC Henri
Inside asia’s love affair with counterfeit - a framework of counterfeit luxury consumption value in china
JIANG Ling, COVA Veronique, SHAN Juan