Digital marketing in art organizations: the use of online platforms to effectively engage with consumers. the case of the piccolo theatre in milan
PERETTI Paola, LI CAULI Lanfranco

The irritation felt by the net surfer when browsing on social networks: facebook
EL MOULDI Sana, BEN DAHMANE MOUELHI Norchane

Is a purchase intention for smart mobile phones with customer equity created in social media?
ÖZGüVEN Nihan, MUCAN Burcu

The users adoption and usage of social network sites: an empirical investigation in the context of italy
LORENZO-ROMERO Carlota, DEL CHIAPPA Giacomo, ALARCóN-DEL-AMO María-Del-Carmen

Community engagement, antecedents and effects: the cas of coca-cola
BEDDEY Ghada, DEKHIL Fawzi

Ewom drivers in social networks: an empirical study
MAGNO Francesca

Social networks and consumer browsing behavior in an online store: an analysis for inditex group brands
GÓMEZ-BORJA Miguel-Angel, MOLLÁ-DESCALS Alejandro, NAVARRO-SÁNCHEZ Enrique, RUIZ-MOLINA Maria-Eugenia

Gender differences between university students in use and acceptance social networks sites
PERAL-PERAL Begoña, RODRíGUEZ-BOBADA REY Joaquina, VILLAREJO-RAMOS Ángel f., SáNCHEZ-FRANCO Manuel j.

Web based technologies for model-driven decision support and simulations. application to a dual marketing model
CALCIU Mihai

The perfect position
SAHELICES Cesar, GUTIERREZ Pablo