Counterfeit luxuries: Does the Moral Reasoning Strategy influence consumers to pursue counterfeits?
CHEN J, LIAO Y, TENG I
Counterfeit luxuries: Does the Moral Reasoning Strategy influence consumers to pursue counterfeits?
CHEN J, LIAO Y, TENG I
How can firms become more market oriented? A cross-country study of the role of managers’ personal values
GAO Yuhui,
A study on the effect of brand anthropomorphism on brand trust, site insemma
HE Y, WANG W
Exploring aspiration and counterfeit luxuries purchase intention through moral rationalization and moral decoupling mechanisms?
LIAO Y, CHEN J
Market Orientation, Product Innovation and Export Performance: Evidence from Chinese Manufacturers
ZHANG J, DUAN Y
How Does Purchase of a Product Affect the Next Purchase ?
ZHAO Y, BABA H, MIYAZAKI K