How scarce objects attract people: Distinguishing the effects of temporal and social contexts on the scarcity principle
ARIGA A, INOUE A
Theoretic Perspectives on Luxury Brand Dimension of Emerging Luxury Brand Consumption Based on Perceived value
JIANG Z, NAGASAWA S
Influence of Purchase Context on Consumer Information-Seeking Behaviors and Product Evaluation
MOROKAMI S, UNO H
Influence of Purchase Context on Consumer Information-Seeking Behaviors and Product Evaluation
MOROKAMI S, UNO H
Strategic management and brand management on the luxury brand Gucci
NAGASAWA S, FUKUNAGA T
Communication of brand value focusing on iconic products of luxury brands
NAGASAWA S, SUGIMOTO K
An empirical study of the effect of social media marketing activities upon customer satisfaction, positive word-of-mouth and com
SANO K,