Moving into top management : experiences of marketing executives in the nonprofit sector
BENNETT RPAL M

The country of origin effect (COO) in the industrial sectors: the results of an empirical study
CEDROLA EBATTAGLIA L, QUARANTA A

Analyse de la stratégie marketing des PME sous-traitantes de l’industrie horlogère
COURVOISIER FCHARLESWORTH

Market Orientation and Sources of Knowledge for Innovation in SMEs: a firm level study
DIDONET RTOALDO A

Determinacion del posicionamiento competitivo de sectores productivos en santander mediante el calculo de indicadedores de comerc
GALLO W

Understanding the Determining Factors of Corporate Commitment to a Co-creation Approach of B-to-B Services
RIVIER ERIVIER J

Social Media Maturity and Social Media Intention by SME's
TOKER ASERAJ M, YAVUZ R, CHRISTOPHE B