The cultural aspect in the relationship customer-place: Proposal and test of an integrated model
ABBAS Noama

TRUST ANTECEDENTS TO SMARTPHONE BRANDS. TRANSCULTURAL ANALYSIS.
ARTIGAS Enrique Marinao

Understanding the effect of switching costs on customer retention and revenge: A cross-cultural perspective
HAJ SALEM Narjes

A proposed brand framework for Small and Medium Enterprises (SME’s)
HALLIBURTON Chris

TRUST ANTECEDENTS TO SMARTPHONE BRANDS. CROSS-CULTURE ANALYSIS.
MARINAO Enrique