The cultural aspect in the relationship customer-place: Proposal and test of an integrated model
ABBAS Noama
Industrial brand equity and social responsibility influence on business relationship : Analysis in oil and petrochemical industry
ABUAZZAH Haneen
Influence models in B2B online communities
AFENDULIS Emanuela
Impact of religious beliefs, values, rituals and community on consumer behaviour: Literature review and research propositions
AGARWALA Ridhi
TRUST ANTECEDENTS TO SMARTPHONE BRANDS. TRANSCULTURAL ANALYSIS.
ARTIGAS Enrique Marinao
Organic Produce Purchase Behavior in Canada
BAREGHEH Anahita
Too much of a good thing: evidence from a field experiment investigating the effects of visual complexity in the context of permission marketing
BASHIRZADEH Yashar
Towards a Holistic Place Branding Model: A Conceptual Model Proposal 
BERRADA Mohamed
A Gender Perspective on the Relationship Between Factor Level and Overall Satisfaction With the Mobile Service Provider
BIDMON Sonja
Patterns of online grocery purchase: first and repeat buyers
BINNAL Wasimakram
Assessing the effectiveness of loyalty programs in building customer engagement and loyalty.
BRUNEAU Virginie
Pardonner ou se venger ? Le rôle de l’affectif dans le processus psychologique de vengeance du client.
BUI NGUYEN Thao
Evaluating how Owners and CEOs perceive Customer Experience Management: An Exploratory Study across Mexican Companies
CACHO-ELIZONDO Silvia
EXPLORING THE NEURAL CORRELATES OF E-ASSURANCE AND DIMENSIONALITY OF PERCEIVED RISK IN E-COMMERCE
CASADO-ARANDA Luis Alberto
What kind of product does the person who feels Nostalgia buy? Examine the effect of product types
CHUNG Hyun Seung
Do consumers really care about CSR in periods of Economic Crisis?
DEMETRIOU Marlen
Justifying the pain of payment: An explanation of the effect of payment method on durable goods replacement timing decisions.
DIVYA TATAVARTHY Aruna
A RESEARCH ON THE EFFECT OF INTERNAL MARKETING ACTIVITIES ON THE SALES FORCE PERFORMANCE
EKSI OYLUM
Country of Origin Ecological Image: Dimensions of the Construct and their Impacts on Consumers’ Evaluation of Eco-Products
EL MOUSSAWEL Omar
Why do consumers negatively evaluate green advertising?
ELHAJJAR Samer
The French consumer perceptions of ethnic products: the case of Nike Hijab
ELHAJJAR Samer
A STUDY ON THE RELATIONSHIP BETWEEN PERSONALITY TRAITS AND CONSUMER COMPLAINT BEHAVIOR
ELMASTAS Davut
Customer orientation in pricing practices: the example of the cruise industry
ESPINET RUIS Josep Maria
How does the involvement of Client Service Partners in an audit engagement contribute to audit value co-creation?
FONTAINE Richard
An alternative market for well-being: Reconnecting producers and consumers through shared commitments.
FORREST Watson
Emerging approaches and future avenues in Marketing Research.
FRAU Moreno
Marketing and Financial Metrics in Sales Management
FUKUTOMI Gen
Underpinnings of Customer Satisfaction and Loyalty in Indian Technology Banking: Comparison between Private and Government Banks
GANGULI Shirshendu
An Approach to Compare Social Media Marketing Intelligence Platforms
GUILLEMETTE Jean-Christophe
Knowledge from customers : a systematic literature review
HAENLEIN Michael
Understanding the effect of switching costs on customer retention and revenge: A cross-cultural perspective
HAJ SALEM Narjes
A proposed brand framework for Small and Medium Enterprises (SME’s)
HALLIBURTON Chris
The nature of relationship between consumers and brands through the medium of Instagram: An exploratory study of the Millennial’
HELDBERG Madelaine
What can your body tell about your flow state? Dimensionality and heart rate variability analyses of flow
HERRANDO Carolina
TRUE LOVE CONQUERS ALL A Qualitative Study Focusing on the Impact of Perceived Brand Authenticity on Brand Love
HUESKEN Kira
Viewers’ emotional reactions and popularity of audio-visual products during cross-cultural consumption through Social Media
JINJU KIM
An Empirical Analysis of the Drivers and Moderators of Store Price Image
KASWENGI Joseph
Private labels: The brands of the future.
KELLER Kristopher
Impacts of electronic Word Of Mouth (e-WOM) on consumer product/brand evaluation.
KIKUMORI Mai
Marketing simplification as a type of marketing performance in crisis times
LEONOW Alexander
The Impact of Multichannel Integration on the Customer Experience
LILY (XUEHUI) Gao
Innovating with customers online: A comparative study of European customers’ motives to co-create
LORENZO-ROMERO Carlota
Consumer Environmental Legacy: Body Disposal and Innovative Market Burial Practices
LOVENS Anselma
Managing the quality of outsourced services: a classification
MAHFOUD Jomana
TRUST ANTECEDENTS TO SMARTPHONE BRANDS. CROSS-CULTURE ANALYSIS.
MARINAO Enrique
Social Media Analytics with big customer data. Some marketing decision support applications
MOULINS Jean-Louis
What aspects do companies have to take into account when creating a Cause-Related Marketing campaign? -A systematic review of the effects of Cause-Related Marketing on purchase intention
MUTTER Anna
Effect of Shopping Values and Website Atmospherics on Online Shopping Behaviour – The Moderating Role of Perceived Risk
NANDY Subarna
An Evaluation of the Knowledge and Implementation of Marketing Research among Brand Managers in Cyprus
NICOLETTI MORPHITOU Ria
Is brand love real?: The nature of brand love and its conceptualization
PALUSUJK Narissara
The influence of social facts on retail customer experience: An analysis of interaction effects.
PEREZ LOPEZ Raul
The Habitual Behaviour of the Online Customer
PRASAD Vindhya
Evaluating tourist experience in Italian cultural districts. The case of San Gregorio Armeno
RISITANO Marcello
Variety-seeking versus loyalty applied to the purchase and consumption of wine
RUSU Claudia-Roxana
Why Do Firms Use Dual Channel Systems?
RYUTA Ishii
The presence of companies on social media: what impact on the behavior of virtual brand’s communities?
SAIDANI ABDERRAHMANI Amal
Antecedents, manifestations and effects of the Desired Aging Well and its influence on the consumption of senior people.
SENGES Eloise
Formation and evaluation of the level of market orientation of the company.
SHIRSHOVA Olga
Antecedents and consequences of online consumer learning.
STEILS Nadia
Barriers - the key to niche marketing?
TOFTEN Kjell
Celebrity endorsement effectiveness within the context of vampire effect
TOKMAK Gizem
Effects of Cause-Related Marketing and Product Trials in a Mixed Sponsorship and Ownership Context
WAKUTA Ryuji
Employees may have the company at heart – But do they understand the ramifications of social media use?
WALSH Gianfranco