Implicit understanding of services logo meaning
ACKERMANN Claire-Lise, BELBOULA Iméne
Overtourism.
BABOU Isabel, CALLOT Philippe
Beauty technology and brand experience dimensions
BERRICHE Amina, CRIE Dominique, VILLAIN Daphné
Connected health: co-designing a new service with consumers.
BESSON Madeleine, GURVIEZ Patricia, SEGARD Olivier
Boys don
BOEUF Benjamin
Malfunctions while co-creating value in branded services: a service-dominant logic approach of customer experiences.
BORRAZ Stéphane
The role of digital mediation devices in the satisfaction of art museum audiences.
BOURGEON RENAULT Dominique, JARRIER Elodie
The influence of prototyping and experimental design on Nudge efficacy.
BRESSOUD Etienne, BORDENAVE Richard, MAILLE Virginie, DRHIMEUR Ali, RIVIERE Pierrick
Single fathers families: how to better target them?
CALCIU Michel, MOULINS Jean Louis, SALERNO SALERNO
Eco friendly practices in luxury hotels: the Lebanese case.
CANEL DEPITRE Béatrice, EL NEMR Nadia, TAGHIPOUR Atour
Proposition of explanatory variables for the acceptance of social selling by salespeople
CASENAVE Eric, JESSIE Pallud, SCHMITT Laurianne
Anthropomorphisation des conseillers virtuels et réactions des internautes : le cas de la voix du conseiller.
CHERIF Emna, LEMOINE Jean François
Service Oriented Marketing Decision Support Systems (SOMDSS) for Big-Data in the Cloud. Some orchestration, provisioning and deployment challenges for marketing scientists
CHOUR Mohamad
Tobacco control among young non-smokers: Interest of negative emotions combinations in prevention messages
COLIN , DROULERS
Differential impact of franchisee’s entrepreneurial orientation dimensions on their performance. Evidence from France.
COLLA-DUVERNE Enrico, RUIZ-MOLINA Eugenia, DE GERY Catherine, DEPARIS Martine, LEMMET Laurence, SCHULTZ Maryline
To be or not to be a brand: the author name.
COLLANGE Véronique
Value creation and influence of motivational climate on social marketing experience. The case of Quantified-Self and Quantified-Self 2.0.
CRIE Dominique, QUERO Christelle
The influence of the “organic” attribute on the assessment of quality and the perceived value in the case of wine.
CUYA-GAVILANO Alvaro Andrés, TRINQUECOSTE Jean-Francois
Do you want to comply with your socially responsible friend? Effects of the negative dimensions of the responsible consumer perception
DE FERRAN Florence, LALLEMENT Jeanne, SERE DE LANAUZE Gilles
Complaining behavior and satisfaction: customer's effort score shuffle the cards.
DE PECHPEYROU Pauline, NICHOLSON Patrick, LAKAD Noria
Theaters are meeting the digital Rendezvous: Professional practices of French performing arts sector in numerical and web practices.
DENIZOT Marion, PETR Christine
The search of financial compensation by the consumer: Identification of the determinants of the participation in a class action.
DEPARDON Karine, PAPETTI Catherine, DARMON Gilles , MARS Marie Catherine
Du vin de terroir au vin d’auteur : formatage et diffusion d’un régime de goût alternatif
DION Delphine, GODARD Carole , GOLLETY Mathilde , NABEC Lydiane, RENAUDIN Valérie
Understanding B2B supplier web site quality: an exploratory study of buyers
EL BOUHALI Meriem
Country Of Origin ecological image: an exploration of the construct dimensions
EL MOUSSAWEL Omar, DEKHILI Sihem
Unhealthy food. Which representations? An exploratory approach
FERRANDI Jean-Marc, COTTET Patrice, LICHTLE Marie Christine , PLICHON Véronique
Multisided platform vs. marketing channel : which theoretical frame should we use to analyze distribution ?
FILSER Marc, HENRIQUEZ Tatiana, FRISOU Jean
Impact of brand communication methods with macro and micro-influencers: acceptance and credibility
FUEYO Céline, DECAUDIN Jean Marc
Can robotic solutions favor aging well for the elderly person with loss of autonomy?
GUIOT Denis, SENGES Eloïse, KEREKES Marie, SANCARLO Daniele
Addressing value proposition and customers values in the B2B context- A case study
HALIMI Mohammad, ROEHRICH Gilles
Quelle cible pour la transgression des normes de distribution ?
HANAN Audrey, MOULINS Jean Louis, FONS Cendrine
The contributions of the measure of social identity on self-esteem: the case of the make-up market for the teenage girl consumer.
HELENE Laurence, DELANNOY DELANNOY , DE VASSOIGNE Tony
Perception of innovations: an approach through social representations.
HETET Blandine
Impact of perceived benefits of loyalty programs on company loyalty: the mediating role of program loyalty.
IDIR Brahim
Congruence as a mean of corporate philanthropy legitimation in luxury industry.
ILLOUZ Cynthia
Flower design and brand personality: how does consumer personality moderate the link?
JACQUEMIER-PAQUIN Laure, LANCELOT MILTGEN LANCELOT MILTGEN , PANTIN SOHIER Gaëlle
Exploratory study on the influence of information orientation on packaging
LACOSTE-BADIE Sophie, ROMUALDI Gloria
Influences of the personalized catalog by the visual stimulus in the production of cognitive and behavioral responses
LAO Aurély
Online purchasing behavior: explanatory Factors of the amount of purchases on retail websites - An exploratory study.
LAROUTIS Dimitri, BOISTEL Philippe
The influence of online vindictive messages on attitude towards the brand.
LE NAGARD Emmanuelle, DE CAMPOS RIBEIRO Giséle, BUTORI Raphaëlle
Exploring consumer behavior regarding counterfeiting: how product category, product attributes, purchase situation and consumers.
LE ROUX Andre, ROY Yves, THEBAULT Marinette
Perceptions of marketing communications of a live music festival by millennials and centennials.
LLOPIS AMOROS Maria Pilar, GIL SAURA Irene
The influence of product try-on on consumers: a conceptualization
LOUPIAC Philippine
Timeless luxury: what drives the purchase of iconic products.
MAALEJ Mariem, BENZI Monica, BEGUET Margot, SALVADOR Marielle
#Waouh ! Comment les Réseaux Sociaux transforment l’expérience de service dans la haute gastronomie ?
MAALEJ Mariem, SALVADOR Marielle
Happiness advertising: stimulation or serenity?
MARTIN-SALERNO Annabel
Examination of the predictive capacity of the Netqu@l model according to the experiences on website and the Domaine National de Chambord.
MAUBISSON Laurent, BOURLIATAUX-LAJOINIE Stephane, DAVID DAVID
Comparative approach to the effectiveness of an immersive video advertising message Vs traditional video in the choice of a touristic site.
MAUBISSON Laurent, BOURLIATAUX-LAJOINIE Stephane, DAVID DAVID, LADHARI Riadh
The child and the animal.
MURATORE Isabelle
Congruence Effect of Brand and Eco-Certification on Consumers? Purchasing Behavior of Green Products: The Case of Vietnam
NGUYEN Thuy-Phuong, DEKHILI Sihem
A gender analysis of the parents choices for the toys of their children : an oscillation between tradition and modernity.
PLAUD Cécile, SOMMIER Béatrice
Why not using internet of things: the case of quantified-self devices among sportsmen. 
RUAL Coline, PETR Christine
Umbrella brands, variety seeking and brand loyalty
RUSU Claudia-Roxana, TRINQUECOSTE Jean-Francois, MANIS Kerry , DULAN Dale
Does information affect consumer appreciation of wine according to their knowledge?
SAIDI Monia, GIRAUD Georges
Customer experience and evaluation in social media complaining across cultures.
SENGUPTA Sanchayan
Strategic and operational practices related to quality, environmental and social responsibility marketing labels
SERHAN-MURRAY Hiam, NAHON David, YANNOU LEBRIS Gwenola
Video game fan, between the real and the virtual
SOHIER Romain, KORCHIA Michael, DAJÏDJA Imène
Non-governmental organizations and social media: what perception of corporate social irresponsibility
TOTI Jean-François, HADAMITZKI Aurore, NGUYEN Lydia
Can your customers afford to share it? Screen devices' "Sharing Affordance
VANHEEMS Régine
The impact of celebrity endorsement on Chinese luxury purchaser's intention.
WAN Yuan, KOROMYSLOV Maxime
The role of servicescape in creating social interaction experiences in hospitality
XUAN QUYNH Tran, TOURNOIS Nadine