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Marketing Strategy

Single fathers families: how to better target them?
CALCIU Michel, MOULINS Jean Louis, SALERNO SALERNO

Service Oriented Marketing Decision Support Systems (SOMDSS) for Big-Data in the Cloud. Some orchestration, provisioning and deployment challenges for marketing scientists
CHOUR Mohamad

How does the involvement of client service partners on an assurance engagement help add value: a client's perspective
FONTAINE Richard, KOCHETOVA Natalia

Addressing value proposition and customers values in the B2B context- A case study
HALIMI Mohammad, ROEHRICH Gilles

Perception of innovations: an approach through social representations.
HETET Blandine

Effects of occasion-based targeting: Evidence from Valentine
HORSTMANN Felix, LINGENFELDER Michael

Main trends of the world’s fuel market: fossil fuels versus biofuels.
LONDONO PULGARIN Diana Alejandra, CARDONA Giovanny, RESTREPO Juan Carlos

Do we need Moral intelligence for Customer Knowledge Management to innovate?
METHAMEM BOUDALI Rim, MOUELHI Sarah

Investor relations in the German Mittelstand.
RINKE Linda