Implicit understanding of services logo meaning
ACKERMANN Claire-Lise, BELBOULA Iméne
Sustainability and collaborative consumption in the fashion industry.
ARRIGO Elisa
Art of fusion: fine art infusion into Swiss luxury watchmaking.
BASHUTKINA Maria
Boys don
BOEUF Benjamin
Malfunctions while co-creating value in branded services: a service-dominant logic approach of customer experiences.
BORRAZ Stéphane
Developing the flexible corporate retail brand’ through adaptive aesthetics and attractive physical environments.
BOTSCHEN Günther, HEMETSBERGER Andrea, COMBE Ian
Market segmentation of mobile communication: overview and concept maps.
BUCCINO Gaetano, MAZZONI Clelia, CASTALDI Laura, ADDEO Felice
Analysis of virtual and augmented reality’s impact on the emerging eSports market
CACHO ELIZONDO Silvia, LAZARO ALVAREZ José Domingo
Single fathers families: how to better target them?
CALCIU Michel, MOULINS Jean Louis, SALERNO SALERNO
Eco friendly practices in luxury hotels: the Lebanese case.
CANEL DEPITRE Béatrice, EL NEMR Nadia, TAGHIPOUR Atour
Country of Origin (COO) effects in the Chinese mobile telephone market: the perception of global versus local brands using Kelle.
CHENG Min, HALLIBURTON Chris
Service Oriented Marketing Decision Support Systems (SOMDSS) for Big-Data in the Cloud. Some orchestration, provisioning and deployment challenges for marketing scientists
CHOUR Mohamad
Tobacco control among young non-smokers: Interest of negative emotions combinations in prevention messages
COLIN , DROULERS
Differential impact of franchisee’s entrepreneurial orientation dimensions on their performance. Evidence from France.
COLLA-DUVERNE Enrico, RUIZ-MOLINA Eugenia, DE GERY Catherine, DEPARIS Martine, LEMMET Laurence, SCHULTZ Maryline
To be or not to be a brand: the author name.
COLLANGE Véronique
Marketing a transparent Artificial Intelligence (AI): a preliminary study on message design
CONSTANTINIDES Efthymios, DE VRIES Sjoerd, WIND Anne
The influence of the “organic” attribute on the assessment of quality and the perceived value in the case of wine.
CUYA-GAVILANO Alvaro Andrés, TRINQUECOSTE Jean-Francois
Health literacy and renegotiated healthcare service provider roles: Micro-foundations of value co-creation
DAVEY Janet
Apathy or innocence: the [under]reporting of value co-creating activities in hotels’ annual reports through the lens of service
DAVEY Howard, DAVEY Janet, XU J
Defining features of experiential consumption in the field of tourism: definitions and characterizers
DE DIEGO VELASCO Nerea, GALLARZA Martina
Do as I do not as I think: Disentangling the impact of different types of social norms on environmental consumption.
DE JONG Ad, SCHMITT Julien, SCHMIDT Kristina
Personality fit, self-identity congruity, and the willingness to pay more for ecotourism
DE PELSMACKER Patrick, MOONS Ingrid, BARBAROSSA Camilla
Theaters are meeting the digital Rendezvous: Professional practices of French performing arts sector in numerical and web practices.
DENIZOT Marion, PETR Christine
Country Of Origin ecological image: an exploration of the construct dimensions
EL MOUSSAWEL Omar, DEKHILI Sihem
Value co-destruction: a text-mining-based mixed method study on social media interactions
FRAU Moreno, CABIDDU Francesca, FRIGAU Luca, SERPI Simone
The origin of international beauty brands and its influence on the consumer perceptions of female German millennials
GRABENSTEIN Sarah, ENSOR John, LEASK Anna
Consumer responses to advertising: the interplay between ad content and ad spending.
GRONHOLDT Lars
Artificial Intelligence (AI) and its impact on universities, corporations and governments
HAENLEIN Michael, KAPLAN Andreas
Addressing value proposition and customers values in the B2B context- A case study
HALIMI Mohammad, ROEHRICH Gilles
How the interplay between subjective and objective financial risk influences consumers’ expectations, information search, and product satisfaction.
HANSEN Torben, GEERSBRO Jens, PICO LARSEN Hanne
Effects of occasion-based targeting: Evidence from Valentine
HORSTMANN Felix, LINGENFELDER Michael
Effects of perceived channel characteristics on store preference and recommendation
ISHII Ryuta, ONO Akinori, KIKUMORI Mai
Effective replies to negative online Comments considering customers
KOGURE Mina, MOROKAMI Shigemitsu
Deciphering luxury consumption behaviour from Knowledge-Attitude-Behaviour perspectives .
KUO Chi Hsien, NAGASAWA Shinya
Influences of the personalized catalog by the visual stimulus in the production of cognitive and behavioral responses
LAO Aurély
The influence of online vindictive messages on attitude towards the brand.
LE NAGARD Emmanuelle, DE CAMPOS RIBEIRO Giséle, BUTORI Raphaëlle
Developing products for older visitors to museums
LEASK Anna, BARRON Paul
Main trends of the world’s fuel market: fossil fuels versus biofuels.
LONDONO PULGARIN Diana Alejandra, CARDONA Giovanny, RESTREPO Juan Carlos
The influence of product try-on on consumers: a conceptualization
LOUPIAC Philippine
Do we need Moral intelligence for Customer Knowledge Management to innovate?
METHAMEM BOUDALI Rim, MOUELHI Sarah
The child and the animal.
MURATORE Isabelle
Real and virtual sports ? Identity dynamics induced through the introduction of eSport by a sport brand
MÜHLBACHER Hans, BERTSCHY Marjorie, DESBORDES Michel
The impact of brand community engagement & perceived trust of the Facebook page as a mediator variable between the brand experience and the customers
NAJEH MAHMOUD YASIN Mahmoud, NAJEEB KAYED Rasem, PORCU Lucia
Congruence Effect of Brand and Eco-Certification on Consumers? Purchasing Behavior of Green Products: The Case of Vietnam
NGUYEN Thuy-Phuong, DEKHILI Sihem
The impact of Artificial Intelligence on consumers experience: the case of Mc Donald touch screens
PROCACCI Silvia, CLAUDIA PELLICELLI Anna
Investor relations in the German Mittelstand.
RINKE Linda
RETAILERS’ COMMITMENT TO SUSTAINABLE DEVELOPMENT AS PERCEIVED BY CONSUMERS IN ECUADOR
RUIZ-MOLINA Eugenia, GIL SAURA Irene, SáNCHEZ-GONZáLEZ Irene
PROFESSIONAL NETWORKING TO INCREASE ATTRACTIVENESS OF PROFESSIONAL TRAINING ACTIVITIES
RUIZ-MOLINA Eugenia, MARTíN-NAVARRO Ramiro
RESTAURANTS, SOCIAL MEDIA AND CONSUMER BEHAVIOR
RUIZ-MOLINA Eugenia, TORTOSA Carla Ferrandis
Umbrella brands, variety seeking and brand loyalty
RUSU Claudia-Roxana, TRINQUECOSTE Jean-Francois, MANIS Kerry , DULAN Dale
What celebrity endorsers bring to companies? Empirical analysis on risks of celebrity endorsers as corporate social capital
SAKAMOTO Keita, YAMASHITA Yuko
Trends in mobile customer journeys: Are you ready for mobile customer decision-making
SCHURINK Elise, CONSTANTINIDES Efthymios, DE VRIES Sjoerd
Customer experience and evaluation in social media complaining across cultures.
SENGUPTA Sanchayan
Influence of Marketing Mavens on consumer switching: role of personality.
SHARMA Anjali, SHARMA SHARMA
Measuring of sustainable consumer behavior: a construct development.
SHIRSHOVA Olga, YULDASHEVA Oksana , KONNIKOVA Olga
Sustainable Stakeholder Experience: introducing a framework using the dairy industry as a case example.
SIGNORI Paola, GOZZO Irene, CANTELE Silvia
Understanding the fantasy cricket player: an emerging market perspective.
SONDHI Neena
Pushing the limits: How can the performing arts increase market-share in the entertainment market
STREED Odile
No Niche Barriers – No Niche Marketing?
TOFTEN Kjell, MORA Pierre, HAMMERVOLL Trond
Is it interesting what customers know? The state of current research and future perspectives of Customer Knowledge Competence.
TOMCZYK Przemyslaw
Problem of marketing costs behind the transformation of marketing-sales configuration in IT Service companies
UNO Mai, YAMASHITA Yuko
Can your customers afford to share it? Screen devices' "Sharing Affordance
VANHEEMS Régine
Can we compare visit frequencies among Japanese coffee shops?
WAKUTA Ryuji
The impact of celebrity endorsement on Chinese luxury purchaser's intention.
WAN Yuan, KOROMYSLOV Maxime
The role of servicescape in creating social interaction experiences in hospitality
XUAN QUYNH Tran, TOURNOIS Nadine