Product Perceived Newness: Concept, Measurement, and Validation
ACKERMANN Claire-Lise, BELBOULA Imène, HETET Blandine
Does model body shape affect ad effectiveness?
ADIL Safaa, LECOINTRE-ERICKS Danielle
Which one collective strategy is appropriate for the business ecosystem? The role of foreign policy
ALIZADEH Narges, CANEL-DEPITRE Béatrice , TAGHIPOUR Atour
New consumption orientations in the COVID-19 era: Preliminary findings from a qualitative investigation
AMATULLI Cesaer, GUIDO Gianluigi, PELUSO Alessandro Maria, SESTINO Andrea
Understanding consumer acceptance of neuromarketing
ATTIE Elodie, GOURDOU Cassandra, GUEDON Elodie
Tourisme et Covid-19 : quand la contrainte devient force dinnovations
BABOU Isabel, CALLOT Philippe
Customer E-Loyalty in Online Retailing: Testing a Measurement Scale
BASILE Vincenzo, CANTONE Luigi, TESTA Pierpaolo
Assessing the impact of stylistic responding in country and destination image research
BAUMGARTNER Hans, DE NISCO Alessandro, DIAMANTOPOULOS Adamantios, NAPOLITANO Maria Rosaria
Augmented reality experience and value creation in museums 
BEN MBAREK Oumayma, SAIED-BENRACHED Kaouther
The Influence of Sales Incentives on the Orientation to Reference Discounts within the Software Industry
BERGERS Dominic
Consumer acceptance toward innovative plant-based meat substitutes: Does copying meat enhance assimilation?
BLANC Lauriane, PANTIN-SOHIER Gaelle
Identity driven Touch-point Design - A conceptual framework to resonant branding
BOTSCHEN Guenther, MUHLBACHER Hans
Exploration des facteurs d
BOUDKOUSS Hafida, DJELASSI Souad
THE IMPACT OF CULTURE ON OPPORTUNISM IN CO-CREATION PLATFORMS
BOUKOUYEN Fatiha, BREE Joel
An ephemeral point of sales atmospheric dimensions.
BOUSTANI Ghalia, LEMOINE Jean-François
Consumers fears about open banking: How banks can overcome them? 
BYLYBASHI Suela, FITAMANT Virginie, LEE Ji-Yong
New Trends in the Apparel Industry: Exploring new access-based consumption models in the Mexican Market
CACHO-ELIZONDO Silvia
Emotion Recognition of Virtual Assistants (VA)
CALAHORRA Guillermo, MARTIN DE HOYOS Maria José
The GRAPPA method for accelerating annotations on Big consumer opinion datasets. Applications to sentiment modeling
CALCIU Mihai, BENAVENT Christophe, MOULINS Jean-Louis
Impact of model gender on the perception by older viewers and the effectiveness of advertisements targeted at their age group
CHEVALIER Corrine, MOAL Gaelle
The old and the beautiful: senior female exposure to models in advertisements and consequences on their identity
CHEVALIER Corrine, BOURCIER Bénédicte, MOAL Gaelle
WHAT IF THE BRAND EQUITY WAS ALIVE? PROPOSAL OF A DYNAMIC MEASURE THROUGH SOCIAL NETWORKS.
CLEMENT Alexandre, ROBINOT Elisabeth, TRESPEUCH Léo
Towards a Knowledge Marketing research and model of consumers competencies through creativity in application of the smell web
CURBATOV Oleg, LOUYOT-GALLINCHER Marie
Innovation in the service supply chain: Qualitative research in a port context
DE LUCA Patrizia, QUALIZZA Gabriele
The Pricing Footprint of Country Image: Insights from the Price Sensitivity Meter
DIAMANTOPOULOS Adamantios, MATARAZZO Michela, PETRYCHENKO Anastasiya
CUSTOMERS CO-CREATION EXPERIENCE IN ONLINE COMMUNITIES: ANTECEDENTS AND OUTCOMES
DIDEM NOHUTLU Zeynep, CONSTANTINIDES Efthymios, ENGLIS Basil, GROEN Aard
Employee Engagement basiertes Internal Branding
DIERKES Vivienne
Performance management in Omnichannel retail
DIFRANCESCO Rita Maria, COHANIER Bruno, LUZZINI Davide, ROMAN David
The lessons of COVID-19 from a comparative perspective. Insight about innovation in Museums management
ESPOSITO Annamaria, BESANA Abgeoa, VANNINI Maria Cristina
COVID-19 effects in museum management. Insight about the Italian context
ESPOSITO Annamaria, BESANA Abgeoa, FISICELLA Chiara
How can managemet accounting become more relevant to student in the fashion and design industry
FONTAINE Richard
BIG DATA DRIVEN SMART MARKETING: A pilot project for the City of Madrid 
FRANK Elizabeth, AZNAR Gloria
LA CADENA VALOR-SATISFACCION-LEALTAD EN EL CONTEXTO DEL TURISMO PATRIMONIAL: EL CASO DEL CASTILLO DE CHAMBORD
GALLARZA Martina, ARTEAGA Francisco, DEL CHIAPPA Giacomo, MAUBISSON Laurent, RIVIERE Arnaud, SANCHEZ-FERNENDEZ Raquel
FEMVERTISING OR FEMWASHING ? Authenticity Perceptions From Women.
HAINNEVILLE Valentine
Consumption and lockdown : when the anxious consumer takes refuge at the top of the pyramid
HANAN Audrey , MOULINS Jean-Louis, PORTES Audrey
INSTITUTIONALIZATION OF C2C CONSUMPTION PRACTICES AND MIMETIC CONTRAINTS OF RETAILERS PRACTICES
JUGE Elodie , COLLIN-LACHAUD Isabelle
Seniors motivations in luxury consumption: A cross-cultural comparison between France and Tunisia
KHALFALLAH Cyrine
The effects of the quality of information in social media on cognitive destination image: Case study of Tunisia
KOHLI Malek, NEFZI Ayoub
Etude exploratoire des effets négatifs des images digitales diffusses par les internautes sur les réseaux sociaux
LAO Aurély, CARPENTIER Laurent, SALERNO Annabel
Understanding the power of temporal retention of online retailers
LAROUTIS Dimitri, BOISTEL Philippe, TOURNESAC Yann
Understanding of followers cross-platform tracking behavior
LAROUTIS Dimitri, BOISTEL Philippe, DELANNOY Arnaud
Typography of Commercial Websites: The Effects of the Interline Spacing on Internet Users Reactions
LEMOINE Jean-François, ZAFRI Raouf
The retailer as a brand: awareness, equity and customer loyalty
MARTINELLI Elisa, DE CANIO Francesca
A conceptual framework on the role of Emotional Intelligence in Consumers Creativity: The case of Environmental Innovation
MENDARES Adnan
Staying healthy at home: what factors act on people behaviours when a pandemic emergency occurs?
MURANTE Anna Maria
Role of Marketing in Building Business Case for Sustainability with Social-cause Brand
NAHON David, SERHAN Hiam
Ok, Google! are my data safe? The mediated effect of perceived privacy risk on brand trust
PATRIZI Michela, PASTORE Alberto , VERNUCCIO Maria
The Green marketing and brands. The state of the art in the Italian SMEs.
PATTUGLIA Simonetta, AMOROSO Sara
Smart Does Not Make It So: The Facts and Fictions of Smart Cities
PELOSO Antony, DIXO, Brook, ELSTON Joshua
THE EFFECTIVENESS OF VISUAL AND/OR TEXTUAL STATEMENTS IN ALCOHOL WARNINGS
PIPER Luigi, GUIDO Gianluigi, MILETI Antonio, PRETE Maria Irene
Dissociative desire and conspicuous consumption: the mediating role of brand self-verification
RAIMONDO Maria Antonietta, CARDAMONE Ernesto, MICELI Gaetano "Nino"
Lean Canvas, a Strategic Tool: The Walt Disney Company case
ROCHE Didier
Preventing the usage of Whitening Beauty Products by manipulating Cognitive Dissonance: a cross cultural study
ROY Swarnali
The Effects of Omni-Channel Retailing on Promotional Strategy
SCHROTENBOER Dana, CONSTANTINIDES Efthymios, DE VRIES Sjoerd, HERRANDO Carolina
CUSTOMER EMPOWERMENT (DIGITAL ERA): DOUBLE EDGED SWORD FOR COMPANIES
SHAFIQ BANGASH Bushra, DE LA VILLARMOIS Olivier
Assessment of consumer preferences in the electronic book market based on the content-analysis method
SKOROBOGATYKH Irina, MUSATOVA Zhanna, NEVOSTRUEV Peter, TVERDOKHLEBOVA Maria
How individual privacy preferences affect ad attitude : The important roles of reactance and the degree of personalized ads
SOHIER Romain, KURTALIQI Fidan, TESSIER Camille , ZAMAN Mustafeed
Corporate environmental sustainability and customer experience management: Is it possible to integrate their perspectives?
TUTORE Illaria, SORRENTINO Annarita
The Emergence of the European Consumer? Differences and Similarities in the Preference of Automobile Attributes
VESCOVI Tiziano, MELNIK Margaritha
Big personality traits in small-world networks: how CEOs can improve customer satisfaction using social media
VISENTIN Giovanni, MACE Sandrine, ZERBINI Fabrizio
ATTACHMENT TO SUSTAINABLE TOURISM: THE IMPACT OF SUSTAINABILITY PERCEPTION, CULTURAL ORIENATATIONS AND PUBLIC MANAGEMENT SATISFACTION
VO THY CAM Ly
The impact of artificial intelligence application on customer engagement
YU XI, CONSTANTINIDES Efthymios, HERRANDO Carolina