What do the media talk about when they use the word sobriety? A longitudinal study of the media framing of sobriety in the French press: 1994-2022.
ANZANGOSSOUE Ségolène, GUICHARD Nathalie, HADIDA Chloé
Are Customers Become Loyal To The Brand Or To The Relationship Program ? (Case Of Banks)
AYOUBI Latifa
Aviation and tourism, many contradictions
BABOU Isabel, GILOTTE Ariane
CONSUMERS SENTIMENTS IN ONLINE REVIEWS AND THE FIRM S IDIOSYNCRATIC STOCK RETURNS: DYNAMIC PANEL DATA ANALYSIS AND A MODERATED MEDIATION INVESTIGATION
BAKOLIBA BernardBahama, KASWENGI Joseph
Chatbots in marketing: a state of the art
BANANA Salma, BALECH Sophie, CHANGEUR Sophie
Online banking: A source of risk for Y and Z generations ? An exploratory study
BOISTEL Philippe, BERRICHE Amira
Why are you leaving me? When the link between the z-consumer and the brand breaks down...
BONTOUR Anne, GUICHARD Nathalie
Proposition d’une échelle de mesure multidimensionnelle de l’inclusion numérique perçue par l’utilisateur
CAUCHARD Léa, NGOALA Gilles
Fast fashion natives et générations précédentes, un fossé concernant les consommations déclarées et intentionnelles de fast fashion ? Mise en lumière de l’effet de la désirabilité sociale.
DELAMBALLERIE Edith, DESTOUMIEUX Ludivine
Comprehensive approach to the influences of nutritional applications during the in-store shopping act on food consumption behaviour
DELANNOY Arnaud, LAROUTIS Dimitri
Health comes by eating ! Proposal of a typology of moroccan consumers based on their perception of the healthy character of a food product
ELKERZAZI Imane
The impact of Coronavirus on Rural Tourism: case of Lebanon
ELNEMR Nadia
Corporate social responsibility and brands : a semiotic analysis of champagne brands discourse.
GICQUEL Yohan, LAVORATA Laure
Climate change: The dark side(s) of the consumer
HANAN Audrey, MOULINS Jean-Louis, PORTES Audrey
THE IMPACT OF SELF-CONSTRUAL PRIMING ON BRAND ASSOCIATIONS
HMAIDA Jouba
The role of luxury fashion brands in women empowerment: a historical perspective and proposal for modelling contemporary modes of participation
KRIM Sandra
Study of SERP Features-Snippets likeliness which attract online health services or information searchers in France
KUMAR Phool
Co-clients as part of the multi-actor service ecosystem: conceptual advances and perspectives
LENAGARD Emmanuelle, BENDOUISSA Saoussan
Theoretical and managerial issues of the Circular Management model as a solution to the energy transition
LOYOUTGALLICHER Marie, ABDERRAHMANE Myriam, CURBATOV Oleg, LOUYOT-GALLICHER Marie
Defining patient experience and its dimensions: A systematic literature review
MOHAMMADI Sahar, CRIE Dominique, MOUGIN Philippe
Firm participation in market education contributions of marketing models for driving sustainable ecological behavior changes
NGUYEN Ngoc Uyen Cong, CRIE Dominique, LOWE Benjamin, STEILS Nadia
Research-action in the French monastic ecosystem: An extreme case composed of ordinary management situations, which inspiration
PAQUIER Marie-Catherine
REGIONAL PREFERENCE OR CHAUVINISM IN DATA? EXPERIMENTAL STUDY OF THE IMPACT OF TERRITORIALIZATION ARGUMENT ON CONSENT TO SHARE AND REUSE DATA
PETR Christelle, GAMBET Thibault, GUEHO Ludivine
"Le rôle central de la peur d’une contamination à la COVID-19 dans l’intention de maintenir les gestes barrières
QUERO Christelle, CRIE Dominique, MARTIN-SALERNO Annabel
Research on MMORPG: A bibliometric analysis overview covering 2000-2021
REITER Alan, MOULINE Jean-Pierre, TAHALI Sara, YILDIZ Hélène
Telework: What is the ideal setup for Generation Z salespeople?
ROCHE Didier
Le rôle du toucher lors d’une expérience virtuelle crée à l’aide d’un métaverse Une application dans le secteur de la mode
SACO Virginie, LICHTLE Marie-Christine
Exploring millennials value perception of second-hand luxury in the post-pandemic world
VEG-SALA Nathalie, JIANG Ling, MANI Zied