Insights into the economic impact of the COVID-19 pandemic on consumer behavior
BAZZANI Adrea
Insights on consumer value co-creation in the coffe sustainable market through a netnographic approach
BELLOTTO Marco
I do it (also) for me: a qualitative study on the identity aspects underlying consumption on second-hand fashion apps
BERGIANTI Francesca, VENTURINI Alice
How colour saturation accelerates purchase behaviour, and influences food choice : a consumer profiling and eye-tracking analysis
BONAFEDE Ornella, BAZZANI Adrea, MANCINO Matteo, TRIESTE Leopoldo, TURCHETTI Guiseppe
Post quake: a territorial marketing approach to respond to natural disaster disruption
CEDROLA Elena, GIOVANNETTI Marta, KULAGA Barbara
The Foodie Subcultures: From The Underground To The Mainstream. A Netnographic Analysis
CUOMO MariaTeresa, CHIERICI Roberto, FIESTA Giuseppe, GIORDANO Alessandro, Teresa Maria, TORTORA Debora
Factors affecting utilitarian and hedonic attitudes towards online food delivery services during the COVID-19 pandemic. A study of Canadian consumers
DAMICO Simona, MAINOLFI Giada, Vergura DonataTania
Packaging personalization in the Food industry: an analysis of motivations, attitudes, and methods
DAMICO Simona, IASEVOLI Gennaro, OTTOLENGHI Chiara
How to involve people in co-create value with healthcare organizations
DE ROSIS Sabina, SPATARO Veronica, VAINIERI Milena
Users experience with healthcare services: good practices from Tuscany hospitals
DE ROSIS Sabina, PERUZZO Elisa
Online food shopping: the impact of products categorization
GRANDI Benedetta, CARDINALI Maria Grazia
Social and gender identity in the new fashion world: Food and beverage Made in Italy television commercials Year 2022
MARIAMARRELLA Federica
Exploring the impact of the Mountain Product label guarantee on the attitude-intention path
MARTINELLI Elisa, DE CANIO Francesca
Democratization of Cultural Capital through Social Networks Sites . The influence of Human Values on cultural audiences
MILANO Carmela
Think Green, Feel Authentic. An Exploratory Study On Generation Z Perceptions
PATTUGLIA Simonetta, AMOROSO Sara, LEONE Nicola
Green Digital Nudging and channel relationships
PELLEGRINI Davide, AIOLFI Simone, BELLINI Silvia, LATUSI Sabrina
Sustainability and Corporate Branding: A strategy
PERLANGELI Genni, REA Andrea
Strategic communication: CSR aspects in the Industry 4.0
PERLANGELI Genni, REA Andrea
Analysis of the communication contract between French-speaking swiss cities and their publics on social media platforms
PERRET Michael, BASHUTKINA Maria, DELACRAUSAZ Valentine, GUNAWARDENA Suren, INTARTAGLIA Julien, MORET Pierre-Yves
The impact of visitor restrictions in hospital during covid-19 pandemic: the role of nurses and caregiver-reported experience
PERUZZO Elisa, CARAFFI Stefania, DE ROSIS Sabina, TINTORI Giancarlo
Communication in the Vaccination Campaign against COVID-19: An Analysis of the Determinants of Intention to Vaccinate
PRETE Irene, BAENA LUNA Pedro, DE COSMO Lucrezia Maria, DI VITTORIO Arianna, GUIDO Gianluigi, MILETI Antonio, PIPER Luigi
Exploring purchase intention in Virtual Reality: evidence from a comparative experimental analysis.
RESCINITI Riccardo, BRANCA Generoso, MARINO Vittoria
The role of live streaming digital platforms to sustain brand strategies: An exploratory study.
RISITANO Marcello, LA RAGIONE Giuseppe, QUINTANO Michele
Responsibility in food waste behaviours: an interpretive framework
SCRIMIERI Chiara, COLURCIO Maria, PASTORE Alberto
The role of status orientation and possession in the communication of luxury brands related to non-fungible tokens
SESTINO Andrea, AMATULLI Cesare, GUIDO Gianluigi, PELUSO Alessandro, TURSI Federica
EXTRA TOPPING NEVER HURTS: EXPLORING CONSUMERS’ PERCEPTIONS OF BRAND ACTIVISM CAMPAIGNS VIA TEXTUAL BIG DATA ANALYSIS
SMALDONE Francesco, CAMMAROTA Antonella, MARINO Vittoria, RESCINITI Riccardo
How Environmental Sustainability Impacts On Design Driven Product Strategies
SORINI Laerte, CONTI Emmanuela
Rethinking Youth Engagement In Evaluating The Experience Of Hospitalization
SPATARO Veronica, BONCIANI Manila, CORAZZA Illaria, DE ROSIS Sabina, HAZELZET Jan
Mapping literature on tomato in search of innovative marketing approaches
VERDERESE Daniel
The role of pride, awareness of consequences and sense of responsibility in sustainable packaging choice
VERGURA Donata Tania, LUCERI Beatrice, ZERBINI Fabrizio
American and Italian Fashion Luxury Resale Market.A Cross-cultural Study
VESCOVI Tiziano