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Marketing and Sustainability

What do the media talk about when they use the word sobriety? A longitudinal study of the media framing of sobriety in the French press: 1994-2022.
ANZANGOSSOUE Ségolène, GUICHARD Nathalie, HADIDA Chloé

I do it (also) for me: a qualitative study on the identity aspects underlying consumption on second-hand fashion apps
BERGIANTI Francesca, VENTURINI Alice

Sustainability and country-of-origin effects on consumers willingness to pay
DIAMANTOPOULOS Adamantios, MATARAZZO Michela

Corporate social responsibility and brands : a semiotic analysis of champagne brands discourse.
GICQUEL Yohan, LAVORATA Laure

Brand-sustainability-self-congruence and subjective well-being: Psychology of cafeì brand users in Japan
KUMAGAI Ken

Theoretical and managerial issues of the Circular Management model as a solution to the energy transition
LOYOUTGALLICHER Marie, ABDERRAHMANE Myriam, CURBATOV Oleg, LOUYOT-GALLICHER Marie

Interfering in Sustainable Travelling of Customers and Employers: An Empirical Study and Implications to Purpose Marketing from a customer perspective
MUCKSCH Janek, ARNOLD Pauline, DZIUMLA Juliane, FINSTERBUSCH Friedhelm, HELLEKEN Tom, POHLERS Leon, ROSIN Dennis, RUCKAU Philipp, SCHUBERT Kai, WEDEKIND Philipp