Analysis of the effect of the Covid-19 pandemic on consumer behavior: Application of the S-O-R model
AJLANI Meryeme, EL KHALKHALI I.
Human chatbot service agents in online service recovery ? An experimental study on customer justice evaluations
ALBRECHT Carmen-Maria, FREITAG Adriane
An analyse of the airline tickets prices behaviour: Before, in and after Covid.
ANDRES-MARTINEZ Maria-Encarnacion, ALFARO-NAVARRO Jose-Luis
Consumer identity and its influence on the adoption of cryptocurrency: A conceptual paper
ASHRAF Samreen
Climate change, safety threat, and consumer food responses
BARBAROSSA Camille, DI POCE Carmen, PASTORE Alberto
Exploring the paradox of digital advertising effectiveness: the result of a qualitative study
BATTAGGIA Matteo, BETTIOL Marco
The effect of using serifs in brand names on luxury perception.
BAZZANI Andrea, FRUMENTO Paolo, GARGANI Sofia, TRIESTE Leopoldo, FARAGUNA Ugo, TURCHETTI Giuseppe
"Artificial" intelligence ? Reinventing the design and production of doctoral theses.
BERGADAA Michelle
championing gender fluidity in luxury fashion: A case study on Gucci under Alessandro Michele’s creative direction.
BERNARDI Lorenzo, CEDROLA Elena, MASE Stefania
Psychological discomfort during the brand experience in VR-based metaverses: The role of brand attitude ex ante.
BOCCALINI Sara, PATRIZI Michela, VERNUCCIO Maria
The supermarket of the future a digital exhibition and multisensory shopping experience
BOTSCHEN Guenther, STREICHER Mathias
Does the country-of-origin still have an impact on the consumer of luxury brands? An international longitudinal approach 10 years later
BOUJENA Othman, PEDERZOLI Daniele, GODEY Bruno, AIELLO Gaetano, DONVITO Raffaele
Uncovering antecedents and paths to an effective unconventional marketing strategy in the sport industry
BOVI Claudia, MAZZU Marco Francesco
New product adoption processes exploring motivations and barriers to adopt the electric car in Mexico
CACHO-ELIZONDO Silvia
From GRAPPA to RoBERTa, a huge step froward in inferring sentiments and opinions from Natural Language in Marketing, Applications to BigData from a Covid19 Tweets Collection.
CALCIU Michel , MOULINS Jean-Louis, SALERNO Francis
How customers size influence the link between suppliers marketing efforts and relationship strength
CAMBRA-FIERRO Jesus, PEREZ-LOPEZ Maria-Eugenia, RUZ Miguel Angel, TRIFU Andrea, CHABAN Omar
Made in Italy values “meet” sustainability: The E. Marinella case.
CECCOTTI Federica, VERNUCCIO Maria, PATRIZI Michela, BOCCALINI Sara, SCRIMIERI Chiara, PASTORE Alberto
Exploring the multidimensionality of wellbeing in the marketing literature through a bibliometric approach.
CELIO Francesca, RICOTTA Francesco
Investigating consumption values and purchase intentions in metaverse shopping: An exploratory study.
COLUMBANO Martina, VENTURINI Alice
Increasing creative self-efficacy through mental imagery: Construction and contribution of an online serious game
CUNY Caroline, PATROIX Isabelle
When personalization hangs out with customer loyalty: A bibliometric analysis.
D'AMICO Simona, IASEVOLI Gennaro, OTTOLENGHI Chiara
Assessing the impact of scandals on brand attitude in sport sponsorship versus endorsement.
D'ASTOUS Alain, LMOKHTARI Ilyas, BOUJBEL Lilia
Consumption communities. Critical review and theoretical implications beyond marketing
DALLI Daniele
Gender stereotypes and the representation of body and nutrition: A study of fitness accounts on Instagram
DAVID Maxime, EZAN Pascale, MALLET Stéphane, ROUEN-MALLET Caroline
The dark side of metaverse for luxury : Immersive experience and brand authenticity.
DE KERVILLER Gwarlann, CANIVET Chloé
Consumer emotions and perceptions about value-related brand scandals: Insights from a qualitative study.
DE NARDI Giada, KAPOOR Sunaina, SIGNORI Paola
Sleeping beauties: The limited consumer appropriation of their inherited luxury products
DESMICHEL Perrine
How luxury brands craft product preciousness in the service encounter
DION Delphine, BORRAZ Stéphane, DUBREUIL Clément
When influencers promote their own products: Trust perceptions following explicit versus implicit promotion styles
DOST Florian, PESCHKE Christiane
What processes and factors enable the growth of the full-service restaurant industry through click and collect?
EL EUCH MAALEJ Mariem, JEANNOT Florance, JONGMANS Eline, SALVADOR Marielle, DEMPERAT Maud
Looking for responsible consumers: Emotions as a driver of sustainable decisions.
FERNANDEZ-SABIOTE Estela, LOPEZ-LOPEZ Inés, RUIZ-DE-MAYA Salvador
The case for a durable value for the fashion industry – A case for a wool cooperative in Canada.
FONTAINE Richard
Digital transformation and Covid-19 : Key challenge for the consultant - client relationship
GABBIANELLI Linda, PENCARELLI Tonino
Sustainable practices and consumers’ well-being: conceptual maps.
GABRIELLI Veronica, DE MITE Stefania
Fostering citizen scholars through marketing education.
GAO Yuhui
Research in consumer well-being: Cross-fertilizing the past to advance the future.
GASTON-BRETON Charlotte
Best Friends: Exploring Relationship Impact on Joint Consumption
GEDEON Eszter, ROBERT-DEMONTROND Philippe
Contextualizing value (co-)creation
GRANDINETTI Roberto
How to reconcile buying local products through vending machines ? The clash of cultures
HANAN Audrey, MOULINS Jean-Louis, PACHE Gilles
Understanding consumer financial trust across national levels of interpersonal trust
HANSEN Torben
Navigating the future of beauty marketing: Insights and pathways for positive body image in women
HAQUE Mehruba
Marketing and wellness: the Tao way.
HEILBRUNN Benoît
Controversies and consumer behaviour: Lessons from Dior s online brand community.
HERANGA HETTIARACHI MAHA HETTIARACHCIGE Asheen, CABIDDU Francesca, FRAUX Moreno
The effect of self-congruity and perceived sustainable actions in luxury branding
IVANAUSKAITE Karolina, VALETTE-FLORENCE Pierre, STATHOPOULOU Anastasia
Dyadic business relationships within B2B services in developing countries : Lessons from the pharmaceutical distribution sector in Vietnam
JALLAT Frederic
Sustainable consumption of food empowered by packaging as IoT.
JERZYK Ewa
From CSR implementation to market impact: The managers’ vision in an emerging economy
JUAN CAMBRA-FIERRO Jesus, PEREZ-LOPEZ Maria-Eugenia, RUZ Miguel Angel, CHABAN Omar
A study on Impact of Brand Scandal on Consumer Attitudes.
KAPOOR Sunaina
“A moral boost for us or a moral boost for me?” – How self and other-oriented drivers of sustainable behaviour influence vicarious moral licensing
KIELAR Maciej
Engaging Baby Boomers (55+) in sustainability conversations online
KNIGHT Hanne, VORSTER Lizette, YACINE HADDOUD Mohamed
Marketing communications of brand-related stereotypes and consumer responses: A mixed- methods approach.
KOLBL Ziva, ARSLAGANIC-KALAJDZIC Maja, PLAKOYIANNAKI Emmanuella, DIAMANTOPOULOS Adamantios
Exploring direct online sales strategies in the German consumer goods market
KRISCHAN SCHULTE Benjamin
Country image "Spain" in International sports events
KUSTER-BOLUDA Inés, VILA-LOPEZ Natalia, MORA-PEREZ Elisabet, CASANOVES-BOIX Javier, SARABIA-SANCHEZ Francisco
Understanding the sustainable value of packaged food products based on the price-quality trade- off.
LAMBEY-CHECCHIN Christine, AMBLARD Corrine
Approaching very old people: Rely on traditions and don’t forget to call.
LAU Vanessa, DOST Florian
Digital channels and encroachment : Ownership redirection in franchise channels
MANARESI Angelo
The human side of metaverse.
MARRONE Teresa, BASILE Vincenzo, FABIO Giuseppe, CANTONE Luigi
Do consumers percieve a green country image of a country ? Attidunal antecedents and impact of willingness to buy
MARTINELLI Elisa, CASTROGIOVANNI Antonino, SARTI Elena
The role of Branded Museums in revitalizing tourism after disruption: qualitative research
MAZZU Marco Francesco, DELLA SALLA Irene, DE ANGELIS Matteo
The role of social norms in promoting sustainable consumption.
MELNYK Vladimir
Exploring the extent of and motivations for using social media across the travel planning process
MOLLER JENSER Jan , STAMPE Ian, YINGKUI Yang, YANG Yingkui
The attention given by Cypriot youth on social networking security.
MORPHITIS Avros, MORPHITOU Ria, DEMETRIOU Marlen
Perception of rainbow washing – Empirical results from two European countries on a new marketing challenge
MUCKSCH Janek, NIELSEN Martin, SIEMS Florian
The European Digital Services Act package: A preliminary assessment of the effects of public policy on underaged consumers’ protection
MUTU Adriana
Car sharing – An overview of benefits, costs, and its role in the mobility system of the future
PARMENT Anders
Assessing the influence of national sports celebrities on tourist perceptions and visit intentions: A cross-cultural comparison.
PASCUAL DEL RIQUELME MARTINEZ Maria, VILA Natalia, KUSTER Inés, MORA Elisabet
Circular fashion : Is fashion for the environment possible ? A survey on the propensity to responsible purchasing and consumption
PIERLI Giada, MURMURA Federica
The influence of lenders’ personalities in luxury renting.
PINO Giovanni, OSTOVAN Nima, GHIASSALEH Arezou, ROCHER Bruno
Agile branding – Just a buzzword or the answer of modern brand management to a dynamic environment?
POEHLMANN Michaela, SEITZ Jürgen, JAMBRINO-MALDONADO Carmen, DE LAS HERAS-PEDROSA Carlos
Tokenizing luxury: Exploring the value of NFTs in the fashion luxury industry
POLYZOS Efstathios, ZALAN Tatiana, TOUFAILY Elissar
The effect of process-oriented, consistent customer service and digital in-store services on customer satisfaction
QUERFURTH Marco
Attention please! How attention drives social media engagement
REICHSTEIN Thomas, DOST Florian
The importance of value communication and work experience in sales during the Covid crises on the Austrian medical-device market
REITERER Johannes, DRESSLER-STROSS Stefan
Gender narratives decoded in marketing: Selling identity or outdated stereotypes?
RITCH Elaine, KNOX Hannah
Front line employees’ competencies in the era of “Phygitability”
ROTEN Yonathan
Emergence of individual psychological ownership through emotions – An empirical analysis in the entertainment industry
RUGER Sophie, RUCKAU Philipp
Focusing on the purpose marketing trend: Bridging political science for theoretical advancements and strategic optimization
RUGER Theres, SIEMS Florian
Legal obligation versus CSR commitment: Should marketers claim their sustainable practices are constrained by law?
SERE DE LANAUZE Gilles, SIADOU-MARTIN Béatrice
A model to understand the level of use of subscription video-on-demand platforms and illegal streaming sites
SERRANO DE LARA Diana, REDONDO BELLON Ignacio
Fighting food insecurity: Is social franchising part of the answer?
STREED Odile
Writing faster. How to support systematic literature review process with AI tools ?
TOMCZYK Przemyslaw
The impact of generative AI: A multi-case study analysis of enhancing well-being along the customer journey.
TOUTI Magda, BARTOLI Chiara, MATTIACCI Alberto
Cooperation of brands and revived heroes of the 12th century in a Georgian product of the 21st century.
TSKHOVREBASHVILI
Effectiveness of retargeted direct mailing : When does it work ?
VAFAINA Saeid
A better understanding of consumer perceptions of the naturalness of food products in relation to their degree of processing.
VALLERIE Hugo, TAMARO Annick, INNOCENT Morgane, GABRIEL Patrick
Can live-streaming e-commerce boost purchase intention ? An application to Chinese luxury market under COVID-19 pandemic
WAN Yuan, KOROMYSLOV Maxime
Why read this?: Exploring the cues consumers use to evaluate online reviews in the context of deception
WETZLER Andrea, MUNZEL Andreas
Exploring the factors shaping green purchasing decision-making: The role of product categories
YINGKUI Yang, JøRGENSEN René, MOLLER JENSER Jan
Big pharma s electronic word of mouth during Covid-19
ZEAITER Zaynab