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India

The Sound of Play: How Sonic Branding Shapes the Gaming Experience?
DIVYANSH Arpana, PANDEY Mrinalini

Creating Online Senses using Artificial Intelligence
NARAYAN SHUKLAA Anugrah, CHANDRA Bibhas, KUMARI Nitya

Birdwatching through an Ecotourism Lens: Factors Influencing Eco-Avitourism Engagement
SAHA Debankur, ANIRBAN Chakraborty

Evalua&ng Visual Engagement on S&ll Ads Among Le5-handers and Righthanders: A Compara&ve Eye-Tracking Study Using Tobii Pro Fusion
YOGESH , PANDEY Mrinalini