Blockchain in luxury fashion: a collaborative approach to innovation and trust
BALLINI Elisa, BATTAGGIA Matteo, CEDROLA Elena
How to Talk Healthy: Does communicating ingredients or nutritional properties influence the perception of product healthiness?
BONCOMPAGNI Anna, CECCOLI Beatrice, CRISTINI Guido, VERGURA Donata Tania, ZERBINI Cristina
Exploring consumer perceptions of sustainable Made in Italy products: towards a theoretical framework
CARLONI Elisa, ARGHISTANI Najeeb, BERTOLI Giuseppe, CODINI Anna
The role of smart objects in consumption practices. An assemblage theory perspective on amateur cycling
DALLI Daniele
Aging Like Fine Wine: The Evolution of Digital Marketing communication through Archetypal Wine Brand Storytelling (AWBS)
DI LEO Alessio, CECCOTTI Federica, MATTIACCI Alberto
Sweet dreams are made of this! Investigating consumers’ intentions to recycle old mattresses for a greener tomorrow.
D’ARCO Mario, LO PRESTI Letizia, MARINO Vittoria
Artification in Luxury Fashion: Enhancing Brand Identity and Engaging Young Generations
ESPOSITO Annamaria
The Effect of the Cartoonlike Style on Consumer Engagement
FARACE Stefania
Exploring the Role of Gamified Branded Apps in Shaping Green Consumption Values: The Influence of Perceived Usefulness and Playfulness
LA RAGIONE Giuseppe, MOSTAFAVI Shiva Sadat, RISITANO Marcello
Beyond convenience, toward technology: a qualitative study on consumer behavior emerging trends in vending machines
PERFETTI Agnese, GISTRI Giacomo
THE INFLUENCE OF CONGRUENT EMOJIS ON CHATBOT PERCEIVED COMPETENCE AND CUSTOMER SATISFAC
PESCATORE Mafalda, FARACE Stefania
DIGITAL WELLBEING TREND
SILCHENKO Ksenia
How Communicating about the Privacy Notice Impacts Trust. The Role of Clarity and Transparency
TESTI Niccolò, GISTRI Giacomo
Soft Skills and Entrepreneurship: A Gender-Neutral Perspective from an Italian Narrative Study
VIALI Chiara, MION Giorgio, SIGNORI Paola
The Appeal of Moderate Incongruence: Investigating the 1 Impact of Product-Celebrity 2 Mismatch on Consumer Intentions
VOCCA Riccardo, BACCELLONI Angelo, MAZZù Marco Francesco