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Big Data, Artificial Intelligence, Marketing Analytics

When confidence backfires. Exploring how self-efficacy drives trust, AI usage and AI addictionGNO_RICOTTA.pdf
CELIO Francesca, RICOTTA Francesco, STAGNO Emanuela

Bridging open innovation and artificial intelligence: a systematic literature review with a marketing lens
COLAMATTEO Annarita, AGOSTINI Maria, SANSONE Marcello

Neurofinance et intelligence artificielle : perspectives pour un neuromarketing bancaire éthique et efficace
HAMDAOUI Ahmed Anouar, BERRICHE Amira

Mapping Mindset: AI-based Psychographic Segmentation Using the Value Map Approach
HERZ Marc, SCHMIDT Holger J.

Digital footprint of internet users, what about security and data protection challenges? An examination in the North-South context
MBAM Augustin

Artificial Intelligence in Legal Marketing: Toward More Effective and Ethical Business Development in Law Firms
MORENO Fernando, KRESS ALEJANDRO, CORBACHO Angel

Can AI Speak the Language of Trust in Medicine?
SCHMITZ Anne

ARTIFICIAL INTELLIGENCE AND THE EVOLUTION OF MARKETING ORGANIZATIONS: A SYSTEMATIC LITERATURE REVIEW AND RESEARCH AGENDA
XIEBO Marco, HENKEL Sven, KLEIN Jan