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International Congress "Marketing Trends"
Venice, 17th-19th January 2008
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ABBO
MH.
Evolution of Brand Associations after a Co-Branding Initiative between a Brand
and a Cause: A French Exploratory Case Study.
AQUILANI
B., MONZILLO F.
La CSR nelle Pmi: opportunità di marketing o realtà lontana? Un’indagine
empirica
BARTH
I., BOYER A.
Le défi éthique du marketing ethnique
BIERMANN
K.
Imageverbesserung durch Corporate Social Responsibility – Analyse von Chancen
und Risiken
BOISTEL
P.
La perception de la communication d’opinion. Analyse de la campagne d’opinion
de Leclerc sur le pouvoir d’achat
CANEL-DEPITRE
B., LAVICKA C.
La responsabilité sociale du consommateur face aux exigences du développement
durable
CAPLLIURE
GINER E., CUADRADO GARCIA M., MIQUEL ROMERO M.J.
Antecedentes de la piratería musical: ética y actitud
CONCHON
F., ANDREANI JC., BOUQUET G., FIEVEZ E.
La communication citoyenne des marques: Approche exploratoire
CREDE
M.
Corporate social responsibility in Marketing - State of the Art der empirischen
Forschung
MARTOUDI DEMETRIOU
M.
Cause Related Marketing in Cyprus: Its value and
effects from the citizens’ perspective.
FERNANDEZ-MUNIZ
B., MONTES-PEON JM., VASQUEZ-ORDAS C.J.
Corporative social responsibility and competitiveness: an application to the occupational
safety and health
FRAJ
ANDRES.E, MATUTE VALLEJO J.
Orientación y marketing medioambiental: un estudio empírico sobre
las razones por las que las empresas desarrollan
GONZALEZ
C., MENUET L., URBAIN C.
Consommation socialement responsable et représentations sociales de la
consommation: Une recherche sur les représentations et les pratiques
des étudiants
GUILLON
FM.
Should multinationals
adapt their corporate marketing ethics policies to local contexts? A review,
a decision-making process and a research agenda
SIGLE
S.
The influence of corporate social responsibility on the brand-awareness of consumers
SILBERER G.
Corporate communications with a corporate foundation: another option for reputation
management
WIEDMANN
KP., HENNIGS N., HENNIGS J.
Corporate Social Capital as a Competitive Advantage in Determining a Company’s
Capacity to Recognize Trends and Innovation Opportunities