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International Marketing Trends Conference
Paris, 20th-22nd January 2011
CSR & Ethics
CANEL-DEPITRE B., Université Le Havre, France
L'interprétation du rapport RSE-CSR sous l'éclairage foucaldien de la gouvernementalité
DEMETRIOU M. - NTANGKU M., University of Nicosia, Cyprus ; DEMETRIOU T., Lancaster University Graduate, UK
Is the economic crisis an excuse for drawing back CSR budgets? The case of Cyprus.
FERNANDEZ ALLES M. T. - CUADRADO MARQUES R., Universidad de Cádiz, Spain
Gestión del impacto medioambiental hotelero: análisis de un caso real en la provincia de Cádiz.
FRATTA V. - SEBASTIANI R., Università Cattolica del Sacro Cuore di Milano, Italy
The eco-labelling information gaps: the consumers’ perspective
GABRIELLI V. - GRAPPI S. - BAGHI I. - BALBONI B., Università degli studi di Modena e Reggio Emilia, Italy
Il consumo di prodotti di lusso contraffatti e originali a confronto
GARIMELLA S. - BHASKAR A. U., International Management Institute, India
Sustainable Marketing in the Emerging Markets with Specific Reference to Indian Companies
GISTRI G., Università degli studi di Macerata, Italy ; ROMANI S., Università degli Studi di Sassari, Italy ; PACE S., Università Bocconi, Italy
La contraffazione nel mercato del lusso: minaccia o opportunità?
GRANOSZEWSKI K. - SPILLER A. - REISE C., MUSSHOFF O., University of Göttingen, Department of Agricultural Economics and Rural Development, Germany
HONGPHISANVIVAT S., Thammasat University, Thailand
New Directions for Competitiveness: A Holistic Value Creation toward Sustainability and Success
HUTTER K. - HOFFMANN S., Technische Universität Dresden, Germany
Cooler Than Boycotts. Carrotmob as an Innovative Form of Ethical Consumption.
KASSUBEK M. - WIEDMANN K.P. - PANKALLA L. - HENNIGS B. - SEEGEBARTH B., Leibniz University of Hannover, Institute of Marketing and Management, Germany
The adoption of sustainable solutions in the automotive sector
LI E. - BAURZHAN S. - KHAN Z., Eastern Mediterranean University, Turkey
Testing for the Real Option in Consumer Behavior
LOUSSAÏEF L. - MOIGNO E., ISC School of Management, France
MARS M.C. - MENVIELLE L., EDHEC Business School, France
MORTARA A. - IRONICO S., IULM di Milano, Italy
OELRICH A. - DOS SANTOS M. - SAMPAIO C. - PERIN M., Pontifícia Universidade Católica do Rio Grande do Sul, Brazil ; SIMÕES C., University of Minho/School of Economics and Management, Portugal
Responsabilidade Social Empresarial e suas Motivações: o caso do Brasil
PASTORE A. - BARBAROSSA C., Università degli Studi La Sapienza di Roma, Italy
Why people do not buy environmentally friendly products? An exploratory analysis
RODRIGUES P., Universidade Lusíada Porto, Portugal ; REAL E., Universidade Lusíada Famalicão, Portugal ; VITORINO F., Universidade do Porto, Portugal ; CANTISTA I., Universidade Lusíada Porto
The Importance of Corporate Social Responsibility in the Brand Image