International Marketing Trends Conference

Paris, 20th-22nd January 2011


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CSR & Ethics

CANEL-DEPITRE B., Université Le Havre, France

L'interprétation du rapport RSE-CSR sous l'éclairage foucaldien de la gouvernementalité

 

DEMETRIOU M. - NTANGKU M., University of Nicosia, Cyprus ; DEMETRIOU T., Lancaster University Graduate, UK

Is the economic crisis an excuse for drawing back CSR budgets? The case of Cyprus.

 

FERNANDEZ ALLES M. T. -  CUADRADO MARQUES R., Universidad de Cádiz, Spain

Gestión del impacto medioambiental hotelero: análisis de un caso real en la provincia de Cádiz.

 

FRATTA V. - SEBASTIANI R., Università Cattolica del Sacro Cuore di Milano, Italy

The eco-labelling information gaps: the consumers’ perspective

 

GABRIELLI V. - GRAPPI S. - BAGHI I. - BALBONI B., Università degli studi di Modena e Reggio Emilia, Italy

Il consumo di prodotti di lusso contraffatti e originali a confronto

 

GARIMELLA S. - BHASKAR A. U., International Management Institute, India

Sustainable Marketing in the Emerging Markets with Specific Reference to Indian Companies

 

GISTRI G., Università degli studi di Macerata, Italy ; ROMANI S., Università degli Studi di Sassari, Italy ; PACE S., Università Bocconi, Italy

La contraffazione nel mercato del lusso: minaccia o opportunità?

 

GRANOSZEWSKI K. - SPILLER A. - REISE C., MUSSHOFF O., University of Göttingen, Department of Agricultural Economics and Rural Development, Germany

Die Diffusion regenerativer Energien in der deutschen Landwirtschaft – Investitionsverhaltens in einem politisch induzierten Markt

 

HONGPHISANVIVAT S., Thammasat University, Thailand

New Directions for Competitiveness: A Holistic Value Creation toward Sustainability and Success

 

HUTTER K. - HOFFMANN S., Technische Universität Dresden, Germany

Cooler Than Boycotts. Carrotmob as an Innovative Form of Ethical Consumption.

 

KASSUBEK M. - WIEDMANN K.P. - PANKALLA L. - HENNIGS B. - SEEGEBARTH B., Leibniz University of Hannover, Institute of Marketing and Management, Germany

The adoption of sustainable solutions in the automotive sector

 

LI E. - BAURZHAN S. - KHAN Z., Eastern Mediterranean University, Turkey

Testing for the Real Option in Consumer Behavior

 

LOUSSAÏEF L. - MOIGNO E., ISC School of Management, France

Le consommateur et l’offre responsable. Une étude exploratoire dans la grande distribution alimentaire française

 

MARS M.C. - MENVIELLE L., EDHEC Business School, France

L’influence du type de message publicitaire et des caractéristiques motivationnelles sur les réponses du consommateur aux publicités vertes

 

MORTARA A. - IRONICO S., IULM di Milano, Italy

Ethical fashion shoppers: beyond the hedonic/utilitarian motivations dichotomy? An explorative research

 

OELRICH A. - DOS SANTOS M. - SAMPAIO C. - PERIN M., Pontifícia Universidade Católica do Rio Grande do Sul, Brazil ; SIMÕES C., University of Minho/School of Economics and Management, Portugal

Responsabilidade Social Empresarial e suas Motivações: o caso do Brasil

 

PASTORE A. - BARBAROSSA C., Università degli Studi La Sapienza di Roma, Italy

Why people do not buy environmentally friendly products? An exploratory analysis

 

RODRIGUES P., Universidade Lusíada Porto, Portugal ; REAL E., Universidade Lusíada Famalicão, Portugal ; VITORINO F., Universidade do Porto, Portugal ; CANTISTA I., Universidade Lusíada Porto

The Importance of Corporate Social Responsibility in the Brand Image

 

 


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