CD International Marketing Trends Conference

Consumer Goods

BOUHLEL O. - MZOUGHI N., Institut Supérieur de Gestion de Sousse, Tunisia

Les célibataires, un marché en développement

DA SILVA A.L.B., Pontifícia Universidade Católica de São Paulo - PUC-SP, Brazil

Enfoque no Público de Baixa Renda: Análise dos processos de reposicionamento de marcas adotados por uma Multinacional Anglo-Holandesa

FAIT M. – TRIO O., Universita del Salento, Italy

Il ruolo dei marchi e dei Consorzi di tutela per la competitività delle produzioni tipiche agroalimentari

FAYOS T. - CALDERÓN-GARCÍA H. - MIR J., University of Valencia, Spain

La relación entre la innovación en marketing y la cooperación en las cooperativas agroalimentarias con mayor grado de internacionalización

FLECK N., Thema, University of Cergy-Pontoise, France ; MAILLE V., SKEMA Business School, France ; RAGHUBIR P., Leonard N. Stern School of Business, USA

Drôle de bouteille ! Les effets de la congruence perçue d’un packaging

FOURATI-JAMOUSSI F. - SAUVEE L., Institut Polytechnique LaSalle Beauvais, France

Segmentation de marché et architecture de marque sur le marché du sucre de bouche : une approche comparative

IRISAWA Y., Graduate School of Commerce, Waseda University, Japan ; NAGASAWA S., Waseda University, Japan

Conditions for Luxury Branding by Japanese and French Companies

LILJANDER V. - GUMMERUS J., Hanken School of Economics, Finland ; LUNDQVIST A., Miltton, Finland

Tell me a story and I will like your brand more

NAGASAWA S. - IRISAWA Y., Waseda University, Japan

Luxury Strategy of Beauty Products by Chanel

PREIHOLT H., Stockholm University, School of Business., Sweden

Fashion: From Collective Selection to Individual Style

PUSPA J. - KUHL R. - HEDDEN G., Justus Liebig University, Germany

Communication Concepts for an Innovative Functional Food Product

RAMOS P., Universidade Fernando Pessoa, Portugal ; MARTINS V. - BARANDAS H., Universidade do Porto, Portugal

A confrontation of the impact of the market orientation dimensions on business relationships between wine producers and intermediaries.