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Consumer Behaviour

ATİK D. - DEMİRBAĞ KAPLAN M., Izmir University of Economics , İİBF, Turkey

Prestij tüketimi: tüketicilerin kendilerini ayricalikli hissetme arzulari ve kitlesel kişiselleştirme

 

BEERLI-PALACIO A. - MARTÍN-SANTANA J.D. - DÍAZ-MENESES G. - FERNÁNDEZ-MONROY M. - GALVÁN-SÁNCHEZ I., Universidad de Las Palmas de Gran Canaria, Spain

Factores internos que explican el consumo de cannabis en los jóvenes desde el marketing social

 

BELHSEN N., Ecole Nationale de Commerce et de Gestion, Marocco ; LAKHDAR S., ISCAE, Tunisia

Niveau optimal de stimulation et comportements exploratoires des consommateurs, étude comparative entre le Maroc et la Tunisie

 

BENNETT D. – GRAHAM C., Ehrenberg Centre for Research in Marketing, UK

The long and the short of it: analysis of just two purchases reveals the brand performance metrics observed over six-years of continuous buying

 

BOSIO A. C. - LOZZA E., Università Cattolica Milano, Italy ; NOVELLO D., GfK Eurisko srl, Italy

Rethinking the crisis from the consumer perspective.

 

CAMBRAS FIERRO J.J. - BERBEL PINEDA J.M. - RUIZ BENITEZ R. - VAZQUEZ CARRASCO R., Pablo Olavide University, Spain

El efecto de la paradoja de la recuperacion del servicio sobre la lealtad del consumidor

 

COLLESEI U. - CHECCHINATO F. - GAZZOLA P., Università Cà Foscari Venezia, Italy ; MORTARA A., IULM di Milano, Italy

Brand/store loyalty or not?

 

DAOUD MOALLA M. - KAMMOUN M., Faculté des sciences économiques et de gestion de Sfax, Tunisia

Perception de la promotion des ventes par le consommateur à travers le cas de la brochure promotionnelle

 

DIOP F., University Cheikh Anta Diop Dakar, Senegal

Tradition et comportement vestimentaire : application de la méthode des chaînages cognitifs

 

DU PELOUX M., EBS Paris, France ; LOMBARDOT E., Université Paris 1 Panthéon-Sorbonne, France

Jeux promotionnels : quelle influence du résultat sur le comportement du consommateur ?

 

FANDOS J.C. - SÁNCHEZ J. - MOLINER M.A. - ESTRADA GUILLÉN M., Jaume I University, Spain

La implicación como variable moderadora en la formación de la satisfacción del consumidor

 

GHOSH S. - DATTA S.K., Mody Institute of Technology and Science, India

Country of Origin Effect and Perception of Indian Consumers

 

GILLANI A. - YOUSAFZAI S.Y. - YANI-DE-SORIANO M. - PALLISTER J., Cardiff University, Cardiff Business School, UK

A proposed model of the antecedents and the consequences of consumer scepticism towards fair trade

 

GUIDO G. - PRETE I. - POTENZA M. - PAIANO M., Università del Salento, Itlay

Lo sviluppo di una scala dell’“attaccamento fervido alle marche” nello shopping

 

HESAPCI SANAKTEKIN O. - URSAVAS B., İstanbul Bilgi University, Turkey

The role of Self-Esteem on the Persuasive Effects of Emotional Sequence

 

HOLMQVIST J. - GRÖNROOS C., Hanken School of Economics, Finland

The Language Paradox of Marketing Research: Challenges and propositions for service research

 

KAMMOUN M. - ELLOUMI épouse AYEDI M., Faculté des sciences économiques et de gestion de Sfax, Tunisia

Le Marketing de la couleur: étude comparative entre l’affiche en couleur et l’affiche en noir et blanc.

 

KUMAR D. - PURANI K., Indian Institute of Management Kozhikode, India

Modeling Servicescape Aesthetics and Consumer Response Relationships

 

LAS CASAS A.L., Pontifícia Universidade Católica de São Paulo - PUC-SP, Brazil ; SUSZEK A. C., UNIPAR- Universidade Paranaense, Brazil

A importância da comunicação no processo de adoção de produtos orgânicos pelo consumidor

 

M D. - MUKHERJEE K. - KUNDU N. - SINHA R. - ISRAEL D., XLRI School of Business and Human Resources, India

Impact of spirituality on job performance

 

MONTAGNINI F. - SEBASTIANI R., Università Cattolica del Sacro Cuore di Milano, Italy ; DALLI D., Università degli Studi di Pisa, Italy

L’anticonsumo nel settore alimentare: come i consumatori plasmano il mercato

 

MORRIS M., University of Southern California, Marshall School of Business, USA

Hip-Hop Heard ‘Round the World: Consumer Implications of Urban Identification in the U.S. and Hong Kong

 

MOUAKHAR KLOUZ D., Rouen University, France ; BENMOYAL-BOUZAGLO S., Institut Supérieur de Gestion Paris, France

Le cadeau à soi en tant que stratégie d’ajustement à une rupture amoureuse chez les jeunes adultes

 

MZAHI C. – COVA V., Université Paul Cézanne, France

Une meilleure compréhension de l’attachement au lieu de service

 

PAOLACCI G. - GROPPI L., Università Ca' Foscari Venezia, Italy

Contesto di scelta del prodotto e capacità cognitive: uno studio sperimentale

 

PERAL PERAL B. – MARTIN VELICIA F.A. – SANCHEZ FRANCO M.J., Universidad de Sevilla, Spain

Claves para la promoción de ventas en función de las categorías de productos de compra frecuente

 

SANCHEZ GARCES D. L. - OUBINE BARBOLLA F. J., Universidad Autónoma de Madrid, Spain

Recuerdo de precios de los consumidores: análisis de sus factores explicativos

 

SERVERA FRANCES D., Universidad Católica de Valencia. San Vicente Mártir, Spain ; GONZALEZ-GALLARZA GRANIZO M. - FAYOS GARDO T., Universitat de Valencia, Spain ; ARTEAGA MORENO F., Universidad Católica de Valencia, Spain

La motivación de compra de productos de comercio justo: propuesta de un índice de medición
por diferencias sociodemográficas

 

SUDBURY L., Liverpool John Moores University, UK ; KOHLBACHER F., German Institute for Japanese Studies (DIJ) ; HOFMEISTER Á., Corvinus University of Budapest, Hungary

Senior Values: A multinational analysis of older consumers and the List of Values (LOV)

 

TÖRÖCSIK M. - JAKOPÁNECZ E. - SOÓS J., University of Pécs, Faculty of Business and Economics, Hungary

The category of products generating consumer resistance

 

TURKI TLILI H., ESSEC-Tunis, Tunisia

Le style décisionnel des consommateurs : Une adaptation de l’échelle CSI de Sproles et Kendall (1986)

 

WIEDMANN K.P. - HENNIGS B., Leibniz University of Hannover, Institute of Marketing and Management, Germany

Exploring the Relationship between Materialism and Consumer Vanity

 

XUAN Z. – FENGJIE J., Huazhong University of Science and Technology, China ; SHUINENG G., Huangshi Institute of Technology, China

The influence of delivery time on online impulse buying of Chinese customer: an exploratory study based on delay of gratification and anticipatory emotions

 

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