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International Marketing Trends Conference
Paris, 20th-22nd January 2011
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International Marketing Trends Conference
Paris, 20th-22nd January 2011
Internet
AGRAWAL N., National Institute of Financial Management, India ; NAYAN AGRAWAL K., Howard University, USA
IT in Disaster Management: A Case Study of Earthquake in Jammu & Kashmir (year 2005), India
ARENAS-GAITAN J. – RONDAN-CATALUNA F.J., University of Seville, Spain ; RAMIREZ-CORREA P.E., University Catholic of the North, Chile
BEN DAHMANE MOUELHI N., IHEC Carthage, Tunisia ; HADJ SAID I., HEC Montréal, Canada
Proposition d'une échelle de mesure de la personnalité des sites Web : application ŕ Facebook
BONERA M., - CORVI E., Universitŕ degli Studi di Brescia, Italy
The online buying process in the fashion industry
CALLARISA FIOL L.J. - SANCHEZ GARCIA J. - MOLINER TENA M.A., Universitat Jaume I, Spain
Análisis del valor de marca a través de las comunidades virtuales
CONSTANTINIDES E., University of Twente, The Netherlands ; LORENZO-ROMERO C. - ALCARON DEL AMO M., University of Castilla La-Mancha, Spain
Social Networking Sites in The Netherlands; an Explorative Study
DANCHENOK L., Moscow State University of Economics, Russia ; NEVOSTRUEV P., MESI, Russia
The Wireless Way of Russian Marketing
DOLIGALSKI T., Warsaw School of Economics, Poland
Internet-Based Customer Portfolio Building
GUMMERUS J. - LILJANDER V., HANKEN School of Economics, Finland ; SEPPÄNEN M., Family Inc., Finland
Welcome to my world - Members’ approval of company activities in online communities
GUN L. - ALABAY N. - OZKARDAS A., Turgut Ozal University, Turkey
Recherche sur le comportement du consommateur face au développement des médias sociaux
INAMDAR A. - N N. - DUGAR R. - SINGH V. K., XLRI, India
Purchase Confidence of young women while buying technological products
KAYA F. - KIMZAN H.S., Anadolu University, Turkey
Online Social Network Users’ View of Political Consumerism : A Case of Facebook
LIEBRENZ-HIMES M. – DYER R., The George Washington University, USA
MANI Z., Université Paul Cézanne, France
Pour une hospitalité virtuelle des sites marchands: définition et proposition d’un modčle conceptuel
MARTORELL CASTELLANO C. - SOLANAS GARCIA I. - SABATE LOPEZ J, Ramon Llull University, Spain
Marcas 2.0 versus consumidores 2.0: un pulso en la red.
OESTREICHER K., University of Worcester, Worcester Business School, UK
Against the Odds – The Marketing Dilemma of Physical Products in an Increasingly Virtual World
ROSATO P. - SCORRANO P., Universitŕ del Salento, Italy
Il marketing 2.0 nelle strategie delle imprese vinicole italiane
RUIZ MAFÉ C. - SANZ BLAS S., Universidad de Valencia, Spain ; TAVERA MESÍAS J.F., Universidad de Antioquia, Colombia ; HERNÁNDEZ FERNÁNDEZ A., Universidad de Valencia, Spain
SHUKLA A. – SHARMA N., Indian Institute of Technology Bhubaneswar, India ; SWAMI D., Dayalbagh Educational Institute Agra, India
Website Characteristics and Website Satisfaction: Role of Computer Self-Efficacy
SIGNORI P. - CONFENTE I., Universitŕ degli studi di Verona, Italy
SILBERER G. - HENNING C. - STEINMANN S., Georg-August-Universität Göttingen, Germany
Empfehlungsservices auf Websites – Eine neue Form der Online-Werbung
VANI V., Mudra Institute of Communication, India
Branded Social Marketing for Brand Equity Building
WIEDMANN K.P. - LANGNER S. - FRIEDLANDT J., Leibniz University of Hannover, Institute of Marketing and Management, Germany
YANG C. - HWANG C.R. - YANG K.C., National Chiao Tung University / School of Management, Taiwan
eWOM: The effects of online consumer information adoption on purchasing decision
YANIV E., Bar Ilan University, Israel
The diffusion of marketing "buzz" in social networks
YAYLI A. - BAYRAM M. - BAYRAM Ü., Giresun University, Turkey
How social media works in destination marketing? A content analysis on Twitter