International Marketing Trends Conference

Venice, 19th-21st January 2012


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JACS (Japan Association for Consumer Studies Special Session)

 

CHIBA Takahiro    

Positive and negative effects on satisfaction of customer benefits from superior service: consideration of indebtedness

 

CHOI Young, TAKENAKA Takeshi, MOTOMURA Yoichi        

Features of customer behavior related to coupon service

 

DOH Saeran

Flow construct: its mediating roles in an on-line search model

 

KIKUMORI Mai, ONO Akinori              

Impacts of the ratio and order of positive and negative electric word-of-mouth on a single website

 

MASUDA Akiko      

The store brand image differences between mother country and host countries; the case of “Muji” in Europe

 

MORIMURA Fumikazu     

Store information processing in retail merchandising

 

YOSHIDA Mari

How the value in use is co-created in the dialogical interaction with emerging customers

 


Homepage - Conference Committees - Papers