International Marketing Trends Conference
Venice, 19th-21st January 2012
JACS (Japan Association for Consumer Studies Special Session)
CHIBA Takahiro
CHOI Young, TAKENAKA Takeshi, MOTOMURA Yoichi
Features of customer behavior related to coupon service
DOH Saeran
Flow construct: its mediating roles in an on-line search model
KIKUMORI Mai, ONO Akinori
Impacts of the ratio and order of positive and negative electric word-of-mouth on a single website
MASUDA Akiko
MORIMURA Fumikazu
Store information processing in retail merchandising
YOSHIDA Mari
How the value in use is co-created in the dialogical interaction with emerging customers