How scarce objects attract people: Distinguishing the effects of temporal and social contexts on the scarcity principle
ARIGA AINOUE A
Recognising Dangerous Drop Out Incidents as opposed to accidents to improve the efficiency of triggers reducing customer churn
CALCIU MCRIE D, MICHEAUX A
Analysing consumers’ perception of imagery : detection of consumers’ stereotyping and sincerity perceptions with respect to the
ÇOBANOGLU EKOCAMAZ I
Effetti dell ‘esposizione alla luce blu sullo stato motivazionale e sull’intenzione d’acquisto dei beni edonistici utilitaristi
GUIDO GPIPER L, MILETI A, TRISOLINI C, CAPESTRO M
Marketing deceptions in german practices : motives and application profiles
HAAS SBLASEK K, RAABE T
Etre tendance et engagé ? une étude exploratoire sur les déterminants de consommation de mode responsable
MARS MCMENVIELLE L, CARRASCO L
Influence of Purchase Context on Consumer Information-Seeking Behaviors and Product Evaluation
MOROKAMI SUNO H
Influence of Purchase Context on Consumer Information-Seeking Behaviors and Product Evaluation
MOROKAMI SUNO H
Choosing a university abroad: motivations, information sources and decision factors
OLIVEIRA DSOARES A
Marketing experiencial, emoções, satisfação e lealdade: um estudo empírico em Serralves em Festa
PACHECO JGONCALVES P
Scale for testing hedonic-consumerism values – a new measurement instrument in consumers’ behavior analysis and product strategy
TARKA PRUTKOWSKI I
Does Tie-Strength Matter In Consumer`s Recommendation? How Receiver Respond to Incentivized Word-Of-Mouth
TERCIA CTEICHERT T
A influencia dos valores pessoais na comparaçao social estetica,
YAMIM ANIQUE W
The Decline of High Streets : What’s solution ?
YILDIZ H
How Does Purchase of a Product Affect the Next Purchase ?
ZHAO YBABA H, MIYAZAKI K