Trading up New Luxury – Insights gained from Indian Consumers
ACHARYA M,
The perception of Made in Italy in the Brazilian market: the result of an exploratory research
AIELLO G, DONVITO R, ACUTI D, FLORIAN D, GODEY B, PEDERZOLI D
The Effect of Environmental Attitudes on Environmentally Conscious Behavior of University Students
ALTINIGNE N, BILGIN F
The impact of gratifications derived from use of the social networking site qzone on the degree to which Chinese adolescents int
APAOLAZA V, HE J, HARTMANN P, CARO C
How scarce objects attract people: Distinguishing the effects of temporal and social contexts on the scarcity principle
ARIGA A, INOUE A
Experiential Technology Brands for Generation Y
ARKONSUO I, LEPPIMAN A
Strategy of star in advertising as a brand communication issue “Kivanç Tatlitug Mavijeans”
ASKEROGLU E,
Marketing as an evolving discipline
BARTHEL J, BAEYENS JP
The power of Virtual Fitting Rooms on specific curiosity, online patronage intention and online purchase intention
BECK M, CRIE D
Moving into top management : experiences of marketing executives in the nonprofit sector
BENNETT R, PAL M
Facebook Virtual Brand Communities: Why I belong and you seek it ?,
BOUAOUINA C, HAFSIA H
Understanding the Market Maven: Personal and Social Characteristics
BUSSIERE D,
Recognising Dangerous Drop Out Incidents as opposed to accidents to improve the efficiency of triggers reducing customer churn
CALCIU M, CRIE D, MICHEAUX A
What do patients value differently from Public and Private health care provision ?
CALERO R, GALLARZA M, NERBON O
The key role of knowledge intermediaries in the co-managed Innovation
CANTU C,
Effects of atmospheric stimuli on Building merchant website relational loyalty
CHEIKH A, JRIDI K, BAKINI F
Counterfeit luxuries: Does the Moral Reasoning Strategy influence consumers to pursue counterfeits?
CHEN J, LIAO Y, TENG I
Counterfeit luxuries: Does the Moral Reasoning Strategy influence consumers to pursue counterfeits?
CHEN J, LIAO Y, TENG I
Consumer-brand relationship. The case of football fandom
CIRILLO N, CANTONE L
Analysing consumers’ perception of imagery : detection of consumers’ stereotyping and sincerity perceptions with respect to the
ÇOBANOGLU E, KOCAMAZ I
Marketing innovation in green-oriented firm: two ways to competitiveness? An empirical investigation in the wine sector in Apuli
CONTO F, SILVESTRI R, PELLEGRINO G
The effect of social identity threats on products evaluation. An exploration in the field of popular music
CORCIOLANI M,
Corporate Social Responsibility in periods of Economic Recession: The case of Cyprus
DEMETRIOU Marlen Martoudi, RIA M
Structure variables, Influence Strategies, and Social Satisfaction in Supplier-Retailer Relationships
DÉSIRÉE B, PIERRE S, Pierre W
Market Orientation and Sources of Knowledge for Innovation in SMEs: a firm level study
DIDONET R, TOALDO A
Consumers’ willingness to pay premium for green hotels
DIMARA E, MANGANARI E, SKURAS D
Marketing Approaches for Small Scale Organic Wine Producers in Slovenia: Proposing the DODS Cluster Model
DJORCEV M, FLINT D, SIGNORI P
Social media influences on travel planning and booking
DUGUAY B, HAIDER M, BOULARD D, KHOMSI M, MOCA I
The greenbashing: a new trend of environmental advertisements
EL HAJJAR S, DEKHILI S
A Comparison of the Influence of Personal and Cultural Values on the Consumption of Luxury Goods across Arab Regions
FARAH M, FAWAZ R
The impact of board characteristics on corporate performance: a balanced approach between strategy and control
FONTAINE R, KHEMAKHEM H
Un modello innovativo di auto-organizzazione dei consumatori etici: i Gruppi di Acquisto Solidale
FRANCO S, CICATIELLO C
Comparing Private and Public health care provision: an explorative approach to citizens from Spain and Italy
GALLARZA M, DEL CHIAPPA G, NERBON O
How can firms become more market oriented? A cross-country study of the role of managers’ personal values
GAO Yuhui,
Sustainable business models impacting consumers’ attitudes
GEREMIA J, SEBASTIANI R
The role of marketing and branding in creating value for charitable organizations, site insemma
HALLIBURTON C, SAROSIK E
The moderating influence of supermarket satisfaction on out-of-stock store switching behavior
HANSEN T, BECKMANN S, SOLGAARD H
Commitment: a ‘Contagious’ Feeling between Employees and Customers in Banking Sector
HARKAT N, CRIE D
The Halo effect in the perfumery industry : the relevance of the ‘natural ingredients’ claim
HARTMANN P, APAOLAZA V, CARO C, BARRUTIA J
Culture as a cue in cross-border supplier assessment
JACOB F, SCHAETZLE S, ZERBINI F
Determinants of shopping satisfaction and brand loyalty in e-tailing
JAIN N, SADH A
Theoretic Perspectives on Luxury Brand Dimension of Emerging Luxury Brand Consumption Based on Perceived value
JIANG Z, NAGASAWA S
To what extent does sex appeal in advertising influence female consumers’ attitudes and final purchasing intentions? A cross-cul
KHAN N, SANCHEZ-MUNOZ D
O brave new world, that has such products in it! An approach towards the trend of a new sophisticated lebensreform in Germany
KONIG J, WIEDMANN K
Engagement with broader consumer markets at museums
LEASK A,
Crowdfunding in the Korean Film Industry : The Mediating Role of Perceived Risk and Perceived Benefit
LEE H, KIM S, LEE W
The Effect of Negotiator Characteristics on the success of international B2B negotiations
LEIGH L, KHAKHAR P
Exploring aspiration and counterfeit luxuries purchase intention through moral rationalization and moral decoupling mechanisms?
LIAO Y, CHEN J
Corporate Heritage e Web Communication per le imprese del Made in Italy
MARINO V, MONTERA R
L’influenza della distanza culturale sulle acquisizioni dall’estero delle medie imprese italiane
MATARAZZO M, RESCINITI R, BIELE A
Il posizionamento competitivo del brand nelle online communities: un approccio interdisciplinare
MONICA F,
Does self-brand personality fit affect brand attitudes towards cars and attitudes towards an electric car extension?
MOONS I, DE PELSMACKER P
Influence of Purchase Context on Consumer Information-Seeking Behaviors and Product Evaluation
MOROKAMI S, UNO H
Influence of Purchase Context on Consumer Information-Seeking Behaviors and Product Evaluation
MOROKAMI S, UNO H
The Impact of Social Media as a Marketing Communications tool towards potential students for the University of Nicosia
MORPHITOU R, MARTOUDI M
The strategies of fashion brands – brand stretching
MROZ-GORGON B,
Structure and evolution of adoption of innovations research from 1950 up to 2012
MUNOZ-LEIVA F, BURGESS T, SHAW N
Care services in community pharmacies: the role of Italian pharmacy in Pharmaceutical Care Prospects For the
NADIN G,
Communication of brand value focusing on iconic products of luxury brands
NAGASAWA S, SUGIMOTO K
Strategic management and brand management on the luxury brand Gucci
NAGASAWA S, FUKUNAGA T
Adoption and intensity of iinovation the low-income market,
NOGAMI V, PILLI L, MAZZON J, VIEIRA F, VELOSO A
The propensity to gossip and its impact on e-WOM in online social networking sites
OKAZAKI S, RUBIO N, CAMPO S
Choosing a university abroad: motivations, information sources and decision factors
OLIVEIRA D, SOARES A
Determinants of Customer Retention and Loyalty in the Nigerian Banking Sector
OMORUYI T, REMBIELAK
Do brands matter in private firms? An empirical study of the association between brand equity and financial performance
OSMA B, VILLASENOR N, YAGUE M
Understanding Mini Club Managers’ Perceptions of Kid-Friendly Hotels’ Marketing Practices in Turkey: An Application of Analytic?
OZEL C,
Achieving alignment for corporate brand success: the consumer quest for authenticity and heritage
PATTUGLIA S, MINGIONE M, CHERUBINI S
City Brand Management: the role of Brand Heritage in City Branding
PECOT F, BARNIER V
Crowdfunding: an integrative analysis
PEREIRA V, CHIMENTI P, RODRIGUES M
Sustainable Behavior - Propositions for Persuasive Communications
PILLI L, MAZZON A, GONSALES F
Drivers of Consumer Brand Engagement in Social Media Sites. An explorative analysis
PITARDI V,
Development of Corporate Social Responsibility in the Era of Marketing 3.0
PROSZOWSKA A,
Exploring individual characteristics affecting software downloaders’ payment dilemma
REDONDO I, CHARRON JP
Understanding the Determining Factors of Corporate Commitment to a Co-creation Approach of B-to-B Services
RIVIER E, RIVIER J
An empirical study of the effect of social media marketing activities upon customer satisfaction, positive word-of-mouth and com
SANO K,
Network business and brand strategy in the food supply chain: the case of the Plain of Fucino
SANSONE M,
Changing Pattern of Indian Market: Strategic Issues
SHANKER R,
Sentiment and content analysis to cluster neutral messages online
SIGNORI P, RIGON S, FLINT D
Social Media Strategies in Healthcare
SIMON F, MENVIELLE L, SALVADORE, MEURGEY F
Neuromarketing: a passing trend or the future of market research?
SOLNAIS C, FERNANDEZ J, ZAPATA G
Sustainability supply chain in the context of global bibliometric studies and primary studies of the polish market
STEFANSKA M, MARUNIAK A
Is any relationship between competitive strategies and CSR? - Implications for retailers strategy
STEFANSKA M, PILARCZYK
Scale for testing hedonic-consumerism values – a new measurement instrument in consumers’ behavior analysis and product strategy
TARKA P, RUTKOWSKI I
Fundamental Characteristics of Consumer Engagement in Traditional and Virtual Environments
TARUTE A,
Social Effects in Word-of-Mouth Activity: How Consumer Respond to Monetary Incentives in WOM
TERCIA C, TEICHERT
Does Tie-Strength Matter In Consumer`s Recommendation? How Receiver Respond to Incentivized Word-Of-Mouth
TERCIA C, TEICHERT T
Evaluating the role and the contribution of intermediaries in developing a successful financial services brand
TJANDRA N, ENSOR J, OMAR M, THOMSON J
Niche marketing and the case of Bordeaux wine
TOFTEN K, HAMMERVOLL T, MORA P
Social Media Maturity and Social Media Intention by SME's
TOKER A, SERAJ M, YAVUZ R, CHRISTOPHE B
Marketing by, for and of the project: three organizations involved in project marketing
TURNER R, LECOEUVRE
Heimat - Anchor in a Globalized World
WALLPACH S, MUHLBACHER H
The Divergent Effects of Mortality Salience of Self (MSS) versus Mortality Salience of a Loved One (MSLO) on Materialistic Consu
WANG Y,
Measuring the Impact of a Company’s Digital Strategy on Customer Based Brand Equity, site insemma
WARD C, BAENA V
Product categories or personal characteristics: which factor drives channel related and retailer related consumer behavior most?,
YILDIZ H, HEITZ-SPAHN S
The Decline of High Streets : What’s solution ?
YILDIZ H,
Cultural and personality differences in negotiation: A proposed conceptual framework
ZARRAD H, DEBABI M
Signaling the ethical type : a review and research agenda
ZERBINI F,
Market Orientation, Product Innovation and Export Performance: Evidence from Chinese Manufacturers
ZHANG J, DUAN Y
How Does Purchase of a Product Affect the Next Purchase ?
ZHAO Y, BABA H, MIYAZAKI K