Consumer Behavior and Marketing Research

LA PARTICIPATION PUBLIQUE DANS LE CAPITAL SOCIAL FAIT –ELLE LA DIFFERENCE POUR LES CLIENTS ?
BASSE Boubacar

A psychographic view on panic buying: Lessons learned from the COVID-19 pandemic for crisis communication
BIDMON Sonja, DELLAMEA Jasmin

Training with top athletes at work: Toward a conceptual framework on employee health, social and feeling benefits
BJERKE Rune

How colour saturation accelerates purchase behaviour, and influences food choice : a consumer profiling and eye-tracking analysis
BONAFEDE Ornella, BAZZANI Adrea, MANCINO Matteo, TRIESTE Leopoldo, TURCHETTI Guiseppe

Proposition d’une échelle de mesure multidimensionnelle de l’inclusion numérique perçue par l’utilisateur
CAUCHARD Léa, NGOALA Gilles

Post quake: a territorial marketing approach to respond to natural disaster disruption
CEDROLA Elena, GIOVANNETTI Marta, KULAGA Barbara

Factors affecting utilitarian and hedonic attitudes towards online food delivery services during the COVID-19 pandemic. A study of Canadian consumers
DAMICO Simona, MAINOLFI Giada, Vergura DonataTania

Fast fashion natives et générations précédentes, un fossé concernant les consommations déclarées et intentionnelles de fast fashion ? Mise en lumière de l’effet de la désirabilité sociale.
DELAMBALLERIE Edith, DESTOUMIEUX Ludivine

How anxiety and loneliness affect consumers preference for fashion products - the psychological consequnces of COVID-19
GAO Xiang

Online food shopping: the impact of products categorization
GRANDI Benedetta, CARDINALI Maria Grazia

Climate change: The dark side(s) of the consumer
HANAN Audrey, MOULINS Jean-Louis, PORTES Audrey

A phenomenological study of liquid consumption
HOFMEISTER TOTH Agnes, KISFURJESI Nora

Sustainable brand communications about value-related scandals
KAPOOR Sunaina, SIGNORI PAOLA

Understanding Customer Experience Creation in Online Retailing: A Meta-analytic Approach
KUMAR Bipul

Predicting the Default Risk for Higher Education Students through Machine Learning
NISKIER SAADIA Giovanna, BRANTESFERREIRA Jorge, FERREIRA DA SILVA Jorge, LEãO RAMOS Fernanda, RODRIGUEZ WHATELY Ricardo

The impact of visitor restrictions in hospital during covid-19 pandemic: the role of nurses and caregiver-reported experience
PERUZZO Elisa, CARAFFI Stefania, DE ROSIS Sabina, TINTORI Giancarlo

The pandemic context as a trigger of new online consumption habits and trends
PINTO DE LIMA Ana, SANTOS Joana Sofia Boucinha, TEIXEIRA ISCAP Sandrina Francisca

Communication in the Vaccination Campaign against COVID-19: An Analysis of the Determinants of Intention to Vaccinate
PRETE Irene, BAENA LUNA Pedro, DE COSMO Lucrezia Maria, DI VITTORIO Arianna, GUIDO Gianluigi, MILETI Antonio, PIPER Luigi

Variables mapping as a new bibliometric method in marketing
PRZEMYSLAW TOMCZYK

Research on MMORPG: A bibliometric analysis overview covering 2000-2021
REITER Alan, MOULINE Jean-Pierre, TAHALI Sara, YILDIZ Hélène

How to reduce product returns . Should the machine make the offer for partial refunds?
SCHAARSCHMIDT Mario, WALSH Gianfranco

Determinants of intention to use healthy lifestyle apps
ZOGHLAMI MERYEM, MATTOUSSI JAMILA

Determinants of intention to use healthy lifestyle apps
ZOGHLAMI MERYEM, MATTOUSSI JAMILA