Mapping the Landscape of Prosumption Research: A Bibliometric Investigation and Research Agenda
ABBASSI Wyssal, JAOUED ABBASSI Leyla
Does sustainability-consciousness affect consumers’ responses to marketers’ initiatives? Lessons from product design evaluation
ACKERMANN Claire-Lise, BELBOULA Imène, HETET Blandine
Daten als ökonomisches Tauschgut: Analyse der Bedingungen zur Reduktion des Datenschutzparadoxons und deren strategische Implikationen für Unternehmen
ADEN Charlotte
Sustainability and Second-Hand Products: The Role of Motivations and Barriers on the Purchase Intention
AFONSO Carolina, FARINHA Beatriz
Challenges in Strategic Customer Management in International and Multicultural Markets
AHMADI Alireza, IVENS Björn Sven, KADAM Nayan, NIERSBACH Barbara
The influence of Religiosity on digital relationship quality in the banking sector
AKIKI Georges, TOURNOIS Nadine
Framed for Impact: Using framed social media CSR to enhance voluntary carbon offset purchase intentions
AKVERDI Hakan, LAHUERTA-OTERO Eva
High-tech naturalism at the service of ecological transition: Fashion according to Pangaia
ALESSANDRI Vannina
THE RISE OF VIRTUAL INFLUENCERS: EVALUATING ENGAGEMENT ACROSS HUMAN AND AI PERSONAS
BALLESTERA Estefanía, RUBIO Natalia, RUIZ Carla
Blockchain in luxury fashion: a collaborative approach to innovation and trust
BALLINI Elisa, BATTAGGIA Matteo, CEDROLA Elena
AI_Implementation_Optimisation for Sustainable Marketing and Organisational Success
BATCH Catherine, PELOSO Antony
AI_Implementation_Optimisation for Sustainable Marketing and Organisational Success
BATCH Catherine, PELOSO Antony
Acceptance Differences Across Various Purpose Marketing Topics: Theory, Empirical Study Results Among Young Target Groups, and Implications
BELLGER Mariam, KOCKRO Alina, KURZ David, RECKHORN Magnus, SIEMS Florian
Do Empathic Consumers Perceive Corporate Philanthropy Differently? Implications for Brand Loyalty Across Demographics
BEN HOUMANE Ahmed, ROBINOT Elisabeth, TRESPEUCH Léo
Revisiting COO Effects on Purchase Intention: A Qualitative Study Among Gen Z Consumers in Germany
BEN JEMAA Aida Matri, SCHLEIDEN Alina
The impact of augmented reality on visitor experience and behavioral intentions in cultural sites
BEN MBAREK Oumayma, SAID BEN RACHED Kaouther
Customers’ acceptance towards self-service technologies and the impact on usage intention using the example of receptionless hotels
BERGER-GRABNER Doris, NAKE Magdalena
Fitspiration on Instagram: The role of emotions evoked by fitspiration imagery on the path toward a healthier lifestyle
BIDMON Sonja, LINGENHEL Katrin
THE INFLUENCE OF TIME INVESTED ON INITIAL STAGES OF THE CUSTOMER JOURNEY ON SATISFACTION WITH A SERVICE EXPERIENCE
BLANCO-MORENO Sofia, CASALó Luis, COSTA-FEITO Aroa, SANTOS Ramen
A JOURNEY-CENTRIC APPROACH TO BUSINESS GROWTH: ENHANCING CUSTOMER EXPERIENCE FOR COMPETITIVE EDGE
BLANCO-MORENO Sofia, BAYRAM ARLI Nuran, SANTOS Ramen
From Academia to Application: Can marketing researchers estimate managerial relevance?
BLEEKER Malte, HATTULA Johannes, REINECKE Sven
Cognitive pathways in VR-based metaverse brand experiences: Enhancing consumer brand engagement through perceived absorption
BOCCALINI Sara, PATRIZI Michela, VERNUCCIO Maria
How to Talk Healthy: Does communicating ingredients or nutritional properties influence the perception of product healthiness?
BONCOMPAGNI Anna, CECCOLI Beatrice, CRISTINI Guido, VERGURA Donata Tania, ZERBINI Cristina
Learning Format Innovation A Structured Five Stage Model
BOTSCHEN Günther, BERNHART Josef, PROMBERGER Kurt
Unveiling the Drive: Exploring Motivations Behind Cultural Consumption
BOUSIOUTA Chrysoula
Investigation of Ethical Business Practices in a Temporary Employment Agency: The Role of Identification
BRAUN Olivier
A Socio-Technical Systems Framework for Embedding Generative AI in Marketing Practices: Bridging Human and Technological Dynamics
BUDDHIMA Sandamalie Hettiarachchy, BRAID Mairead
Unlocking Value Creation in Marketing through AI A Conceptual and Practical Approach
CACHO-ELIZONDO Silvia
Exploring consumer perceptions of sustainable Made in Italy products: towards a theoretical framework
CARLONI Elisa, ARGHISTANI Najeeb, BERTOLI Giuseppe, CODINI Anna
Public Reaction to Pharmaceutical Preannouncements on Social Media: A Signaling Perspective
CARON Olivier, BENAVENT Christophe
EUROPEAN HIGHER EDUCATION AREA: COLLABORATIVE ONLINE INTERNATIONAL LEARNING (COIL) IN MARKETING
CARRILLO LABELLA Rocio, FORT Fatiha
SINCERE VS EXCITING BRANDS IN VR: THE ROLES OF EXPERIENTIAL INTERACTIONS AND AUTHENTICITY
COWAN Kirsten, GUZMáN Francisco, KALENDERC Yunus, KETRON Seth
Examining the impact of group cohesiveness in multi-athlete sponsorship and endorsement: An experimental study
D'ASTOUS Alain, BOUJBEL Lilia, ZAHOUANI Nour
The role of smart objects in consumption practices. An assemblage theory perspective on amateur cycling
DALLI Daniele
THE EFFECTIVENESS OF GAMIFICATION AND PERSONALIZATION STRATEGIES IN THE STAGE OF ENTERING INTO AN ONLINE RELATIONSHIP WITH A PROSPECT
DE PECHPEYROU Pauline, AMINE Abdelmajid, JOUET Elodie
Face the Truth : A Clear Vision through an Ethical Research of Facial Expressions A delphi method to propenose guidelines according to IP/IT experts
DE SAINTE MARESVILLE Charlotte, PETR Christine
ASSESSING TOURIST PREFERENCES AND PERCEPTIONS OF LOCAL WINES IN TRAVEL DESTINATIONS
DEL CASTILLO Edgar Javier Sabina, DEL MAR SERRANO Maria, DíAZ ARMAS Ricardo Jesús, TAñO Desiderio Gutiérrez
Influencers, the new actors of digital democracy
DELGADO Juan, BUIL Tamar
Aging Like Fine Wine: The Evolution of Digital Marketing communication through Archetypal Wine Brand Storytelling (AWBS)
DI LEO Alessio, CECCOTTI Federica, MATTIACCI Alberto
The Sound of Play: How Sonic Branding Shapes the Gaming Experience?
DIVYANSH Arpana, PANDEY Mrinalini
How Digitally Experts are Digital Natives? About Online Experiential Learning of Digital Marketing Students
DJEDIDI Amina, VANDENBULCKE Virginie
Can Implicit Association Test Help in Explaining the EWOM of Competitive Brands?
DJEDIDI Amina, HETET Blandine
A Nutri-Score Can Benefit Private Label Food Unhealthy Products Better Than Manufacturer Brands
DOST Florian, SILOMON Joscha
How deep is your love? Explore user attachment to digital sharing platforms
DUONG Quynh Lien
Digital Nudges in Email Marketing to increase Recurring Donations for Non-Profit Disaster Relief Organizations
DURST Carolin, LAUHOFF Caroline
Sweet dreams are made of this! Investigating consumers’ intentions to recycle old mattresses for a greener tomorrow.
D’ARCO Mario, LO PRESTI Letizia, MARINO Vittoria
Co-Branding as a catalyst for innovation: A qualitative study across industries
ELSADEK Nour, BEN MILLED-CHERIF Hella, BEN ZARB Khaoula
Artification in Luxury Fashion: Enhancing Brand Identity and Engaging Young Generations
ESPOSITO Annamaria
The Effect of the Cartoonlike Style on Consumer Engagement
FARACE Stefania
New trends in fish consumption patterns and the changing role of family-rooted food habits: A latent class approach
FILIMON Nela, FUSTé-FORNé Francesc
Less is more (degrowth) – focusing on durability to consume and produce less fashion items.
FONTAINE Richard, FORTIN Mélissa
How can sustainable businesses make citizens equally more sustainable?
FONTOURA Pedro, COELHO Arnaldo, LOPES CANCELA Beatriz
Principal-agent effects in sponsorship management: An analysis of the contractual relationship of sponsor and sponsee
FRöDE Tim
Considerations on Product Assortment in E-Commerce and Physical Stores for Luxury Brands: A Systematic Review
FUKUNAGA Teruhiko, NAGASAWA Shin’ya, OSANAI Atsushi
How and When Worldviews Blur or Highlight Persuasion – An Experimental Investigation of the Worldview Boomerang Effect on Threatening Information
GEISSMAR Julien, NIEMAND Thomas
Asymmetric Effects of User Generated Multi-Attribute Evaluation on Hotel Online Ratings: Do They Vary Among Cultures?
GIOVANIS Apostolos, ATHANASOPOULOU Pinelopi
Branding strategies: the keys to achieve sustainable wine tourism
GóMEZ-RICO Mar, ARANDA GARCíA Evangelina, MOLINA-COLLADO Arthur, SANTOS DEL CERRO Jesús
Balancing Heritage and Relevance: A Case Study on The Brand Identity of Burberry
GUBENKO Daria
Enabling access to material sufficiency: An analysis of the practices of social assistance professionals through capability theory
GUILLARD Valérie
How Guilt and Anticipated Regret Influence Brand Loyalty in Luxury Consumption
GUZMáN Francisco, LóPEZ Carmen, OROZCO-GOMEZ Margarita
Financial Well-Being: Understanding Risky Borrowing Behavior among Young Adults
HANSEN Torben
Gen Z Female Consumers and Social Media: The Impact of Buying Power on Impulsive Purchases in Response to Influencer Advertising on Instagram
HORNUNG Kim
Digital Personal Selling: How Adding Personal Details about the Seller Drives Supplier Preference in Automated B2B Communication
HUTTELMAIER Hannes, BAUMANN Max, HEIGL Julia
Impact of growth hacking on startup growth
JOFFRE Corentin, BEN MILLED-CHERIF Hella, BEN ZARB Khaoula
Marketing and Nationalist Politics: The Case of India and China
JOURDAN Philippe, PACITTO Jean-Claude
Equifinality in Global Account Management: A Cross-Cultural FsQCA Analysis of India and Germany
KADAM Nayan, IVENS Björn Sven, NIERSBACH Barbara
Balancing Guest Requirements and Sustainability: A QFD approach for Designing Sustainable Hotel Services
KAMVYSI Konstantina, ANDRONIKIDIS Andreas, GEORGIOU Andreas, GOTZAMANI Katerina
Navigating Digital Accessibility in the context of Corporate Digital Responsibility: Motivations and Challenges
KNOPF Tobias, TRUM Sina
Marketing of Ultra-Luxury Brands: How Can Brands Motivate Rich Consumers?
KROHMER Harley, HEDIGER Andreas, PLOCIENNIK Thomas
Cross border acquisition: Effects of country-of-origin on consumers’ acceptance of new healthcare systems
KUMAGAI Ken
Exploring the Role of Gamified Branded Apps in Shaping Green Consumption Values: The Influence of Perceived Usefulness and Playfulness
LA RAGIONE Giuseppe, MOSTAFAVI Shiva Sadat, RISITANO Marcello
The AI Penalty: Exploring User Perception and Engagement with AI-Generated Content on Instagram
LAU Vanessa, DOST Florian, MALLET Stéphane, MY BUI Chi Thuy
Consumption and eco-conception: toward a new collaboration? A study among French consumers
LAVORATA Laure, TERRO SOULA Nawal
The chatbot as an intelligent conversational tool: a proposed definition
LEMOINE Jean-François, OUERGHI Meriem
Proposal for an instrument to measure embodiment in VR marketing experiences
LEVEAU Pierre-Henry, CAMUS Sandra
The olfactory dimension in virtual reality experiences in tourism: effects on flow, authenticity, and behavioral intentions
LEVEAU Pierre-Henry, CAMUS Sandra, RICHARD Paul
The HBR-Effect: How Publication in Managerial Transmission Journals Increase Research Visibility
LIANG Xiaoning, HAENLEIN Michael, STäBLER Samuel
State of the Art in Customer Financial Resilience: Financial Literacy, Inclusion and Well-Being
LUSSIEZ Julien, BERRICHE Amira
Gender stereotypes and the representation of body and nutrition: a study of fitness accounts on Instagram
MALLET Stéphane, DAVID Maxime, EZAN Pascale, FERREIRA DA SILVA Marina, HOELLARD Emilie, ROUEN-MALLET Caroline
The Evolving Identity of Fabric: A Semiotic Analysis of the “Vichy Checks”
MAMAN LARRAUFIE Anne-Flore, BOUDEAU DINANT RIEN
Words in Motion: How Regulatory Mode Language Fuels Consumer Engagement in Online vs. Offline Channel Promotions
MATHMANN Frank, CUI Yuanyuan, GARBAS Janina, VAN ESCH Patrick, WENTZEL Daniel
The effect of Social Norms under different moods
MELNYK Vladimir
Social influence on exercising: Its role in habit strength
MINGUEZ Ana, KUMAR V, LESZKIEWICZ Agata, SESE Javier
Shame and Guilt when Companies Take a Stance – The Unintended Consequences of Brand Activism
MUCKSCH Janek
Preventing Media Capture in Europe: Government-sponsored advertising under the European Media Freedom Act
MUTU Adriana
Creating Online Senses using Artificial Intelligence
NARAYAN SHUKLAA Anugrah, CHANDRA Bibhas, KUMARI Nitya
Gender match for continuous performance in KAM: A seven country qualitative analysis investigating different roles and competences of male and female KA Managers for joint success
NIERSBACH Barbara, KADAM Nayan
Disengaging from Polarized Debates: Promises and Pitfalls of Expressing Receptiveness on Social Media
NOROTTE Yvan, CHAXEL Anne-Sophie
A Qualitative Analysis of the Factors Contributing to the Win of the Grand Prix d'Horlogerie de Genève
OKAHARA Keisuke, NAGASAWA Shin’ya
A DYNAMIC MODEL OF CUSTOMER KNOWLEDGE MANAGEMENT IN LEGACY FIRMS: A CASE FROM THE RETAIL SECTOR
OURZIK Victoria, VOLLE Pierre
Beyond convenience, toward technology: a qualitative study on consumer behavior emerging trends in vending machines
PERFETTI Agnese, GISTRI Giacomo
City branding 2.0 : Analysis of the digital communication contract between the cities of French-speaking Switzerland and their audiences
PERRET Michael
THE INFLUENCE OF CONGRUENT EMOJIS ON CHATBOT PERCEIVED COMPETENCE AND CUSTOMER SATISFAC
PESCATORE Mafalda, FARACE Stefania
How User Sentiments on the Italian Brain Drain Shape Social Media Engagement: Exploring Sentiment Polarity, Variance, and Platform Differences
PITASSI Nicole, PARK Ji Mi
Sustainability Challenges in the Development of World Expositions
PROSZOWSKA Anita
Advancing Human-Object Relationship Theory: An Exploration of Relationships Between Consumers and Digital Voice Assistants
REDLER Joem, PERSKE Antonia
How Video Length Shapes Engagement
REICHSTEIN Thomas, DOST Florian
Impact of Service Quality and Relationship Variables on Hotel Customer Loyalty: A Meta-Analysis
REITENBERGER Raphaela, PICK Doreén
INDIVIDUAL CONSUMPTION OF WATER: A SYSTEMATIC LITERATURE REVIEW
ROGEON Fabien, BOCH EMMANUELLE, DESTOUMIEUX LUDIVINE, KIROVA VALENTINA
Do virtual influencers really influence consumers’ purchase intentions?
ROMANA GARRONE Carola, CAPONE Veronica, MATTIACCI Alberto, TOUTI Magda
Legitimacy to explain women entrepreneurs' business strategies
ROUATBI Amina, ESTARAGUE Justine
Harnessing AI to Navigate User Generated Content: A Framework for Consistent Customer Experience Across Digital Touchpoints
RUBIN Natalie, BLUM Ralph, HAAN Philipp
Birdwatching through an Ecotourism Lens: Factors Influencing Eco-Avitourism Engagement
SAHA Debankur, ANIRBAN Chakraborty
Leveraging a positive perceived image to boost social media usage in B2B companies
SARTI Elena, MARTINELLI Elisa
The Influence of GenAI-Assistance on Perceptions of Brand-Generated Content in Social Media - A Pilot Study
SCHULTE Benjamin Krischan, NAUJOKS Tobias, POLFUSS Jonas
Integrating Sustainability and Country Image: Strategic Insights from the Italian Fashion Industry
SCRIMIERI Chiara, CECCOTTI Federica, PASTORE Alberto, PATRIZI Michela
Guiding sustainable business-model transformation for small and medium sized companies: A sustainable customer management framework for corporate banks
SEIFERTH Andreas
Purpose Marketing and Brand Activism: The Need for Contextual Strategies
SIEMS Florian, BRENDEL Benedikt, BUHL Alina, RUGER Sophie, SCHMIDT Holger
DIGITAL WELLBEING TREND
SILCHENKO Ksenia
Motives and Impacts of Online Community Participation on e-WOM and Purchase Intention for Sports Team Products
SOUIDEN Nizar, CHAOUALI Walid, CHIADMI Nour-Eddine, GAGNON Jacob, LADHARI Riadh
Between Tolerance, Embarrassment and Rainbow Washing Suspicion – Perceptions of LGBT Symbols in Business Communication among Men
SPERLING Emely, MUCKSCH Janek, SYMMANK Claudia
THE PACE OF AWESOME: HOW FAST- AND SLOW MOTION MAKE THE ORDINARY AWE-INSPIRING
STUPPY Anika, ANDERSON Craig, SELLIER Anne-laure
Born sustainable SMEs: A systematic literature review
TARNOVSKAYA Veronika, MELéN HåNELL Sara
Alternate paths to proenvironmental behavior: Reducing versus substituting meat consumption
TEICHERT Thorsten, KHAZAEI Hamed
How Communicating about the Privacy Notice Impacts Trust. The Role of Clarity and Transparency
TESTI Niccolò, GISTRI Giacomo
A Systematic Literature Review of brand and neuroscience: Setting a research agenda
TONDA Paula, BIGNé Enrique
UNDERSTANDING THE IMPACT OF SPORT PRACTICE ON WOM BY DEMOGRAPHICS: EXPLORATORY INSIGHTS FROM A NCA APPROACH
TUBILLEJAS-ANDRéS , CALDERóN-GARCíA H, OUAZZANI Y, RIVERA S
Soft Skills and Entrepreneurship: A Gender-Neutral Perspective from an Italian Narrative Study
VIALI Chiara, MION Giorgio, SIGNORI Paola
In-store digital tools use and shopping well-being
VLAD Mariana, LAO Aurély, MARTIN Annabel
The Appeal of Moderate Incongruence: Investigating the 1 Impact of Product-Celebrity 2 Mismatch on Consumer Intentions
VOCCA Riccardo, BACCELLONI Angelo, MAZZù Marco Francesco
Brands and myths: from Coco Chanel, the Kelly Bag and a Panthère – Classification of myths of valuable luxury brands
WELLENDORFF Franziska, FASTOSO Fernando, HENSEL Thomas
Digital Transformation on Higher Education: A Systematic Literature Review
XAVIER PEDRO Francisco, SIMõES Cláudia
Evalua&ng Visual Engagement on S&ll Ads Among Le5-handers and Righthanders: A Compara&ve Eye-Tracking Study Using Tobii Pro Fusion
YOGESH , PANDEY Mrinalini
Reputation of Pharmaceutical Companies: Corporate Communication Strategies on Social Media During COVID-19
ZEAITER Zaynab, CALCIU Michel , STEILS Nadia