Challenges of implementing an effective Key Account Management system in a high context culture: the Middle East countries
AHMADI Alireza, NIERSBACH Barbara, SVENIVENS Bjoern
From Trickle to an Influx: Exploring the Digital Footprints of Syrian Immigrants in Turkey
AKAGUNERGIN Elif, GOKOGLU Saadet, OZDEMIR Handan
Crossed views at the determinants of adoption of incremental innovation: the case of Mobile Banking in Cameroon
AMABIGNINANDANGA FranceAimée, BIBOUM AltanteDésirée , LESSASSY Léopold
Influencer Marketing, Self-Discrepancies And Consumer Behavior: Findings from a large-scale survey
ANAND Jaiswal, SHEHZALA Shehzala
What do the media talk about when they use the word sobriety? A longitudinal study of the media framing of sobriety in the French press: 1994-2022.
ANZANGOSSOUE Ségolène, GUICHARD Nathalie, HADIDA Chloé
Strategic Imperatives of M-Commerce in Developing Countries
ASHRAF Abdul
Born Global Firmsf Branding and International Experience
ASSERAF Yoel, EFRAT Kalanit
Are Customers Become Loyal To The Brand Or To The Relationship Program ? (Case Of Banks)
AYOUBI Latifa
Aviation and tourism, many contradictions
BABOU Isabel, GILOTTE Ariane
CONSUMERS SENTIMENTS IN ONLINE REVIEWS AND THE FIRM S IDIOSYNCRATIC STOCK RETURNS: DYNAMIC PANEL DATA ANALYSIS AND A MODERATED MEDIATION INVESTIGATION
BAKOLIBA BernardBahama, KASWENGI Joseph
Chatbots in marketing: a state of the art
BANANA Salma, BALECH Sophie, CHANGEUR Sophie
Insights into the economic impact of the COVID-19 pandemic on consumer behavior
BAZZANI Adrea
Insights on consumer value co-creation in the coffe sustainable market through a netnographic approach
BELLOTTO Marco
I do it (also) for me: a qualitative study on the identity aspects underlying consumption on second-hand fashion apps
BERGIANTI Francesca, VENTURINI Alice
Effect of social media fashion influencers’ authenticity on brand loyalty : mediating role of brand trust
BERRAIES Sarra, BEN REJEB Wajdi
Training with top athletes at work: Toward a conceptual framework on employee health, social and feeling benefits
BJERKE Rune
Online banking: A source of risk for Y and Z generations ? An exploratory study
BOISTEL Philippe, BERRICHE Amira
How colour saturation accelerates purchase behaviour, and influences food choice : a consumer profiling and eye-tracking analysis
BONAFEDE Ornella, BAZZANI Adrea, MANCINO Matteo, TRIESTE Leopoldo, TURCHETTI Guiseppe
Why are you leaving me? When the link between the z-consumer and the brand breaks down...
BONTOUR Anne, GUICHARD Nathalie
The building blocks of marketing capabilities The managerial framework to build dynamic marketing capabilities in fast-changing
BORISOV Ivaylo
Marketing, voluntary simplicity, and life satisfaction: A Belgium-Canada comparative study
BOUJBEL Lilia, DASTOUS Alain
Boosting customer experience through using Non-Fungible Tokens (NFTs).
BOUKOUYEN Mohammed, BOUKOUYEN Fatiha
Intertemporal distinctiveness of product design: How it influences the value of new and used products
BU Juan, LI Krista, XIAN Gu
Smart Culture Challenges in Developing Countries: Exploring UNESCO Creative Fields from a Citizen Perspective in Mexico
CACHO-ELIZONDO Silvia
Post quake: a territorial marketing approach to respond to natural disaster disruption
CEDROLA Elena, GIOVANNETTI Marta, KULAGA Barbara
Consumers Preferences for New Style of Co-Branding Strategy in China
CHIU Candy, HO Han-Chiang, WU Qi, XIE Zhengqiao, YUAN Yuqi
Oline reputation: how to preserve it in times of crisis?
COULIBALY Kanimba, ELBARDAI Habiba, REITER Alan, YILDIZ Hélène
The Foodie Subcultures: From The Underground To The Mainstream. A Netnographic Analysis
CUOMO MariaTeresa, CHIERICI Roberto, FIESTA Giuseppe, GIORDANO Alessandro, Teresa Maria, TORTORA Debora
Packaging personalization in the Food industry: an analysis of motivations, attitudes, and methods
DAMICO Simona, IASEVOLI Gennaro, OTTOLENGHI Chiara
Factors affecting utilitarian and hedonic attitudes towards online food delivery services during the COVID-19 pandemic. A study of Canadian consumers
DAMICO Simona, MAINOLFI Giada, Vergura DonataTania
Users experience with healthcare services: good practices from Tuscany hospitals
DE ROSIS Sabina, PERUZZO Elisa
How to involve people in co-create value with healthcare organizations
DE ROSIS Sabina, SPATARO Veronica, VAINIERI Milena
Comprehensive approach to the influences of nutritional applications during the in-store shopping act on food consumption behaviour
DELANNOY Arnaud, LAROUTIS Dimitri
Communication and prevention behaviors, lessons learnt
DELRIOLANZA AnaBelen, PUGAGARCIA Rosaura, SUAREZALVAREZ Leticia, SUAREZVAZQUEZ Ana
Sustainability and country-of-origin effects on consumers willingness to pay
DIAMANTOPOULOS Adamantios, MATARAZZO Michela
Chutzpadik export behavior: Revealing its mediator effect on the export market orientation-export performance relationship
EFRAT Kalanit, ASSERAF Yoel, SOUCHON Anne, WALD Andreas
Health comes by eating ! Proposal of a typology of moroccan consumers based on their perception of the healthy character of a food product
ELKERZAZI Imane
The impact of Coronavirus on Rural Tourism: case of Lebanon
ELNEMR Nadia
Brand stereotypes: the relevance of having a female vs male personality brand
FERNANDEZ SABIOTE Estela, DELGADO-BALLESTER Elena
How to measure value in the Canadian sheep’s wool supply chain for the fashion industry
FONTAINE Richard
How anxiety and loneliness affect consumers preference for fashion products - the psychological consequnces of COVID-19
GAO Xiang
Corporate social responsibility and brands : a semiotic analysis of champagne brands discourse.
GICQUEL Yohan, LAVORATA Laure
Marketing Planning in a VUCA World? The Roles of Environment Scanning and Competitive Intensity
GNIZY Itzhak, ASSERAF Yoel
Online food shopping: the impact of products categorization
GRANDI Benedetta, CARDINALI Maria Grazia
Antecedents of consumer purchase intentions on foreign multi-sided B2C e-commerce digital platforms
GRUDECKA Anna, WITEKHAJDUK MarzannaKatarzyna
The Online Destination Image as Portrayed by the UGC on social media and Its Impact on Tourists Engagement: Insights from Algarve, Portugal
GUERREIRO Manuela, GOLESTANEH Homayoun, MARTINS Rafaela, PINTO DE LIMA Ana, RAMOS Celia, WIKESJO Magda
Residents pro-tourism behaviour as a trigger for destination branding engagement: the Algarve case
GUERREIRO Manuela, RAMOS Celia, RENDA Ana, VALLE Patricia
Destination experiential image. An exploratory contribution towards the development of a reliable and valid measurement scale
GUERREIRO Manuela, PINTO DE LIMA Ana
From consumer power to company power in contemporary world
HALLEGATTE Damien
Climate change: The dark side(s) of the consumer
HANAN Audrey, MOULINS Jean-Louis, PORTES Audrey
The interplay between gender, ethical attributes and brand loyalty: The moderating role of shopping motives
HANSEN Torben
Do recommendations let users be motivated to buy through Instagram commerce. K.
HERZALLAH DOAA, LIEBANA-CABANILLAS FRANCISCO
THE IMPACT OF SELF-CONSTRUAL PRIMING ON BRAND ASSOCIATIONS
HMAIDA Jouba
A phenomenological study of liquid consumption
HOFMEISTER TOTH Agnes, KISFURJESI Nora
Global Account Management and Organizational Culture: A Literature-based Conceptual Model
KADAM Nayan, NIERSBACH Barbara, SVENIVENS Bjoern
Male or female empowerment in Key Account Management . whats best?
KADAM Nayan, NIERSBACH Barbara
Sustainable brand communications about value-related scandals
KAPOOR Sunaina, SIGNORI PAOLA
The role of luxury fashion brands in women empowerment: a historical perspective and proposal for modelling contemporary modes of participation
KRIM Sandra
Brand-sustainability-self-congruence and subjective well-being: Psychology of cafeì brand users in Japan
KUMAGAI Ken
Understanding Customer Experience Creation in Online Retailing: A Meta-analytic Approach
KUMAR Bipul
Study of SERP Features/Snippets likeliness which attract online health services or information searchers in France ] V. SPATARO, I. CORAZZA
KUMAR Bipul, CRIE Dominique, MARTIN-SALERNO Annabel
Study of SERP Features-Snippets likeliness which attract online health services or information searchers in France
KUMAR Phool
Co-clients as part of the multi-actor service ecosystem: conceptual advances and perspectives
LENAGARD Emmanuelle, BENDOUISSA Saoussan
Strategic Alliances Between Streaming Platforms - A Study of the Drivers, Processes and Outcomes Behind Coopetitive Relationships in a Disruptive Industry
LEVESQUEPELLETIER Caroline
Using an eye-tracking approach to explore gender, age, experience differences in visual representation of the brand in Instagram commerce
LIEBANA-CABANILLAS FRANCISCO, HERZALLAH DOAA, MUÑOZ -LEIVA FRANCISCO, SANCHEZ BORREGO ISMAL RAMON
Theoretical and managerial issues of the Circular Management model as a solution to the energy transition
LOYOUTGALLICHER Marie, ABDERRAHMANE Myriam, CURBATOV Oleg, LOUYOT-GALLICHER Marie
Inspecting patients Experiential Value to build Patients Loyalty in private and public sector hospitals: An Empirical Investigation
MAHMOOD Saqib, GHANIKHWAJA Muddasar
Social and gender identity in the new fashion world: Food and beverage Made in Italy television commercials Year 2022
MARIAMARRELLA Federica
Exploring the impact of the Mountain Product label guarantee on the attitude-intention path
MARTINELLI Elisa, DE CANIO Francesca
Employer of Choice
MATEHIS Julia
Democratization of Cultural Capital through Social Networks Sites . The influence of Human Values on cultural audiences
MILANO Carmela
Defining patient experience and its dimensions: A systematic literature review
MOHAMMADI Sahar, CRIE Dominique, MOUGIN Philippe
Unpacking the link between digitalization and cleaner food production through the lens of agility
MORENO Frau, CABIDDU Francesca, KESZEY Tamara, MOI Ludovica
The eWOM of hotels in online travel agencies and aggregators as influencers in their turnover
MORENOREYES Fernando, KRESSSEVILLA LuisAlejandro
A diagnostic analysis of the factors influencing student satisfaction and dissatisfaction in tertiary education
MORPHITOU Ria, DEMETRIOU Marlen, MORPHITIS Avros
CSR Opportunities during Covid-19 Pandemic in Cyprus
MORPHITOU Ria, DEMETRIOU Marlen, SAYOUN Karim
Interfering in Sustainable Travelling of Customers and Employers: An Empirical Study and Implications to Purpose Marketing from a customer perspective
MUCKSCH Janek, ARNOLD Pauline, DZIUMLA Juliane, FINSTERBUSCH Friedhelm, HELLEKEN Tom, POHLERS Leon, ROSIN Dennis, RUCKAU Philipp, SCHUBERT Kai, WEDEKIND Philipp
Changes in generationsf grocery purchasing behavior during COVID-19
MøLLER JENSEN Jan, YANG Yingkui
Exploring the role of social media in shaping young consumers sustainable consumption behaviour
MøLLER JENSEN Jan, YANG Xingming
Firm participation in market education contributions of marketing models for driving sustainable ecological behavior changes
NGUYEN Ngoc Uyen Cong, CRIE Dominique, LOWE Benjamin, STEILS Nadia
Male or female empowerment in Key Account Management . whats best? A conceptual framework focusing on the analysis of female KA managers multifaceted roles and competencies
NIERSBACH Barbara
Predicting the Default Risk for Higher Education Students through Machine Learning
NISKIER SAADIA Giovanna, BRANTESFERREIRA Jorge, FERREIRA DA SILVA Jorge, LEãO RAMOS Fernanda, RODRIGUEZ WHATELY Ricardo
Marketing activities under restrictions: trends of the pharmaceutical market in Russia
OBOREVICH Anna, TRETYAK Olga
New vs. Standard Songs as a Nonverbal Cue in Advertising: A Regulatory Focus View
ONO Makoto, ONO Akinori
Research-action in the French monastic ecosystem: An extreme case composed of ordinary management situations, which inspiration
PAQUIER Marie-Catherine
A bibliometric analysis of online influencers: Setting a research agenda
PASCUAL Isabel, CANALES Pedro, MORA Elisabet, VILA Natalia
Think Green, Feel Authentic. An Exploratory Study On Generation Z Perceptions
PATTUGLIA Simonetta, AMOROSO Sara, LEONE Nicola
Green Digital Nudging and channel relationships
PELLEGRINI Davide, AIOLFI Simone, BELLINI Silvia, LATUSI Sabrina
Strategic communication: CSR aspects in the Industry 4.0
PERLANGELI Genni, REA Andrea
Sustainability and Corporate Branding: A strategy
PERLANGELI Genni, REA Andrea
Analysis of the communication contract between French-speaking swiss cities and their publics on social media platforms
PERRET Michael, BASHUTKINA Maria, DELACRAUSAZ Valentine, GUNAWARDENA Suren, INTARTAGLIA Julien, MORET Pierre-Yves
The impact of visitor restrictions in hospital during covid-19 pandemic: the role of nurses and caregiver-reported experience
PERUZZO Elisa, CARAFFI Stefania, DE ROSIS Sabina, TINTORI Giancarlo
REGIONAL PREFERENCE OR CHAUVINISM IN DATA? EXPERIMENTAL STUDY OF THE IMPACT OF TERRITORIALIZATION ARGUMENT ON CONSENT TO SHARE AND REUSE DATA
PETR Christelle, GAMBET Thibault, GUEHO Ludivine
A huge political experiment – exploring the Political Brand Positioning of political parties in Jersey from an internal-extern
PICH Christopher, REARDON John
Doing good for you and me? . Impact of individualism on consumer responses towards price increases for ...
PICK Doreen
The Role of Podcasts on Digital Communication
PINHEIRO Luis, SALAZAR Ana
The pandemic context as a trigger of new online consumption habits and trends
PINTO DE LIMA Ana, SANTOS Joana Sofia Boucinha, TEIXEIRA ISCAP Sandrina Francisca
Communication in the Vaccination Campaign against COVID-19: An Analysis of the Determinants of Intention to Vaccinate
PRETE Irene, BAENA LUNA Pedro, DE COSMO Lucrezia Maria, DI VITTORIO Arianna, GUIDO Gianluigi, MILETI Antonio, PIPER Luigi
Variables mapping as a new bibliometric method in marketing
PRZEMYSLAW TOMCZYK
Research on MMORPG: A bibliometric analysis overview covering 2000-2021
REITER Alan, MOULINE Jean-Pierre, TAHALI Sara, YILDIZ Hélène
Exploring purchase intention in Virtual Reality: evidence from a comparative experimental analysis.
RESCINITI Riccardo, BRANCA Generoso, MARINO Vittoria
Evaluating the Effects of Augmented Reality Experience on Mobile Commerce
RIBEIROCARVALHODECASTRO Andrea, BRANTESFERREIRA Jorge, FERREIRA DA SILVA Jorge, JUNQUEIRAGIOVANNINI Christiane
The role of live streaming digital platforms to sustain brand strategies: An exploratory study.
RISITANO Marcello, LA RAGIONE Giuseppe, QUINTANO Michele
Telework: What is the ideal setup for Generation Z salespeople?
ROCHE Didier
Building brands softly: A study on the effect of country image, affinity, and fan engagement on soft power in sport.
S.LTAN Caroline
An exploratory study of eudaimonia and hedonism in the context of avitourism
SAHA Debankur, CHAKRABORTY Anirban
Organizational And Environmental Drivers Of Circular Business Models
SANTOSVIJANDE Leticia, CASTROLOPEZ Adrian, IGLESIAS Victor
How to reduce product returns . Should the machine make the offer for partial refunds?
SCHAARSCHMIDT Mario, WALSH Gianfranco
Brand activism in times of war: Analyzing the consumer point of view
SCHMIDT Holger, KNOTZELE Sarah
Responsibility in food waste behaviours: an interpretive framework
SCRIMIERI Chiara, COLURCIO Maria, PASTORE Alberto
The role of status orientation and possession in the communication of luxury brands related to non-fungible tokens
SESTINO Andrea, AMATULLI Cesare, GUIDO Gianluigi, PELUSO Alessandro, TURSI Federica
India Social Media Stars Vs The Ordinary Me - The impact of influencer marketing on consumer behaviour
SHEHZALA Shehzala
Me, Myself, and Influencers - Examining the impact of influencers on offline and virtual self-discrepancies
SHEHZALA Shehzala
Snob effect continuum to Di-Elite effect: analysis of the raise and impact of this driver of HENRYs luxury consumption
SHOLOMOVA Anastasia, SKOROBOGATYHH Irina
Patronage Intention of the customer with reference to Green Hotels: Using Theory of planned behavior and Theory of consumption value
SHRIVASTAVA Priyanka
EXTRA TOPPING NEVER HURTS: EXPLORING CONSUMERS’ PERCEPTIONS OF BRAND ACTIVISM CAMPAIGNS VIA TEXTUAL BIG DATA ANALYSIS
SMALDONE Francesco, CAMMAROTA Antonella, MARINO Vittoria, RESCINITI Riccardo
How Environmental Sustainability Impacts On Design Driven Product Strategies
SORINI Laerte, CONTI Emmanuela
Rethinking Youth Engagement In Evaluating The Experience Of Hospitalization
SPATARO Veronica, BONCIANI Manila, CORAZZA Illaria, DE ROSIS Sabina, HAZELZET Jan
Communicating and aligning brand identity and brand image in a UK University: a multi-stakeholder approach
SPRY Louise, PICH Christopher
Do we have to reveal or conceal our familiness identity? Consumers perception of a family firm branding in the tourism industry
TERCIA Christiana, AGUSTIAWAN Sonny, SIRAD Dini, TEICHERT Thorsten, WIDARSYAH Redha
Should your brand take a stand on controversial social issues?
USACH-FRANCK Karin, AQUEVEQUE Claudio, GOODSTEIN Ronald C, MILBERG Sandra
Exploring millennials value perception of second-hand luxury in the post-pandemic world
VEG-SALA Nathalie, JIANG Ling, MANI Zied
Mapping literature on tomato in search of innovative marketing approaches
VERDERESE Daniel
The role of pride, awareness of consequences and sense of responsibility in sustainable packaging choice
VERGURA Donata Tania, LUCERI Beatrice, ZERBINI Fabrizio
American and Italian Fashion Luxury Resale Market.A Cross-cultural Study
VESCOVI Tiziano
Are Brands dynamic with Technology? Future is Realistic with AR-based Mobile Apps
VIKAS Arya, BHUMIKA Gupta
When Brands Get Political – The Role of Authenticity in Consumers’ Reactions towards Brand Activism
VIRKUS Tjark, GERDEMANN Sophie, KLEIN Kristina
Acceptance of Digital Customer Relationship Management (CRM) Systems
WALSH Gianfranco, FRENZEL Tobias
Determinants of intention to use healthy lifestyle apps
ZOGHLAMI MERYEM, MATTOUSSI JAMILA