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International Marketing Trends Conference
Paris, 20th-22nd January 2011
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International Marketing Trends Conference
Paris, 20th-22nd January 2011
List of papers per author
A - B - C - D - E - F - G - H - I - J -K - L - M - N - O- P - Q - R - S- T - U - V - W - X- Y - Z
ABBATE T. - CAPPELLO G. - RECUPERO A., Università degli Studi di Messina, Italy
Flussi crocieristici: nuove opportunità per lo sviluppo locale
ABBES I. - ZINE-DANGUIR S., IHEC Carthage-Tunis, Tunisia ; BARTH I., EM Strasbourg, France
AGRAWAL N., National Institute of Financial Management, India ; NAYAN AGRAWAL K., Howard University, USA
IT in Disaster Management: A Case Study of Earthquake in Jammu & Kashmir (year 2005), India
AIELLO G. - DONVITO R., Università degli Studi di Firenze, Italy
Strategie di marca e di distribuzione delle imprese del Made in Italy
AKAGUN ERGIN E., Cankaya University, Turkey
A Study of Shopping Motives: The Case of Young Turkish Consumers
ANAND S., Xavier
Institut of Management, India
An empirical
evaluation of G-Branded through consumer connect index in rural India
ANDREANI J.C., Chaire Marketing-Communication ESCP Europe, France ; CONCHON F., Institut d’études Insemma ; MOULINS J.L., Université de la Méditerranée ; BOEUF B. – DUBEC J., Chaire Marketing-Communication ESCP Europe, France
Le Marketing de Diversité: Essai de définition
ANDREWS L., Queensland University of Technology, Australia ; CACHO ELIZONDO S., IPADE Business School, Mexico ; DRENNAN J. Queensland University of Technology, Australia ; TOSSAN V., EDC Paris, France
ARENAS-GAITAN J. – RONDAN-CATALUNA F.J., University of Seville, Spain ; RAMIREZ-CORREA P.E., University Catholic of the North, Chile
ATİK D. - DEMİRBAĞ KAPLAN M., Izmir University of Economics , İİBF, Turkey
BAILEY A. A., University of Toledo, USA ; BONIFIELD C., University of Vermont, USA
BALBONI B. - GIACHETTI C. - GRAPPI S. - MARTINELLI E. - VECCHI P. - VIGNOLA M., Università degli studi di Modena e Reggio Emilia, Italy
L’influenza del paese di origine sulle scelte dei consumatori italiani: un'analisi multi-gruppo
BEERLI-PALACIO A. - MARTÍN-SANTANA J.D. - DÍAZ-MENESES G. - FERNÁNDEZ-MONROY M. - GALVÁN-SÁNCHEZ I., Universidad de Las Palmas de Gran Canaria, Spain
Factores internos que explican el consumo de cannabis en los jóvenes desde el marketing social
BEERLI-PALACIO A. - MARTÍN-SANTANA J.D. - DÍAZ-MENESES G. - FERNÁNDEZ-MONROY M. - GALVÁN-SÁNCHEZ I., Universidad de Las Palmas de Gran Canaria, Spain
BELAID S., Ecole de Management de Normandie, France, BEN MIMOUN M.S. Skema Business School, LSMRC, France
BELHSEN N., Ecole Nationale de Commerce et de Gestion, Marocco ; LAKHDAR S., ISCAE, Tunisia
BEN AMARA R. - BOUSLAMA N., Faculté des Sciences Economiques et de Gestion de Tunis, Tunisia
La formation du prix de référence: impact des variables individuelles
BEN DAHMANE MOUELHI N., IHEC Carthage, Tunisia ; HADJ SAID I., HEC Montréal, Canada
Proposition d'une échelle de mesure de la personnalité des sites Web : application à Facebook
BEN HALIMA R., ESSEC-Tunis, Tunisia
BEN HADJ HAMIDA ABOUDI N. - AKROUT F., Faculté des sciences économiques et de gestion de Sfax, Tunisia
BEN YAGHLANE M. - MEZGHENNI
R., Ecole Supérieure de Commerce de Tunis, Tunisia
Le renforcement du concept de soi des jeunes Tunisiens par la personnalité
de la marque
BENNETT R., London Metropolitan University, UK
Career advancement of marketing research managers: the role of professional marketing experience
BENNETT D. – GRAHAM C., Ehrenberg Centre for Research in Marketing, UK
BERTOLI G., Università
Bocconi, Italy ; BUSACCA B., Università degli studi di Brescia, Italy, ROZZI
R., Italy
La marca nel settore dell’energia elettrica: serve davvero?
BETTIOL M., Università degli Studi di Padova, Italy ; FINOTTO V., Università Cà Foscari Venezia, Italy
Expressing entrepreneurial visions: a sense-making perspective on entrepreneurial marketing
BIGNÉ-ALCAÑIZ E., University of Valencia, Spain ; RODRÍGUEZ-ARTOLA R.M., Jaume I University, Spain
El papel moderador del conocimiento previo en un proceso de compra
BOBOT L., NEGOCIA, France
Fournisseurs-Distributeurs dans le Bio : une Négociation Durable ?
Standing Up To Goliaths: How Small Traditional Stores Influence Brand Choices in India
BONERA M., - CORVI E., Università degli Studi di Brescia, Italy
The online buying process in the fashion industry
BOSIO A. C. - LOZZA E., Università Cattolica Milano, Italy ; NOVELLO D., GfK Eurisko srl, Italy
Rethinking the crisis from the consumer perspective.
BÖTTNER S., Otto-Friedrich-Universität Bamberg, Germany
BOUJBEL L., UQAM, Canada ; D’ASTOUS A., HEC Montréal, Canada
Life Satisfaction and Voluntary Simplicity: Exploring the Mediating Role of Consumption Desires
BOUHLEL O. - MZOUGHI N., Institut Supérieur de Gestion de Sousse, Tunisia
Les célibataires, un marché en développement
BRITO C., Universidade
do Porto, Portugal
Gestão
Relacional de Marcas: Desenvolvimento de um Modelo Conceptual
BURRESI A. - RANFAGNI S., Università degli Studi di Firenze, Italy
"Congruity brand image" e multicanalità distributiva nelle imprese del sistema moda
CACHO-ELIZONDO S., IPADE Business School, Mexico
Social Responsibility, Green Marketing and Channel Management: The case of Small Mexican Firms
CALCIU M., LEM-IAE Business School, France ; POPA I. – TUDOR C., Academia de Studii Economicie, Facultatea de REI, Romania
CALDERÓN-GARCÍA H. - FRASQUET DEL TORO M. - CERVERA TAULET A., University of Valencia, Spain
An analysis of relationship quality in university-industry linkages
CALERO R., Universidad Católica de Valencia, San Vincente mártir, Spain ; GONZALEZ-GALLARZA M., University of Valencia, Spain
CALLARISA FIOL L.J. - SANCHEZ GARCIA J. - MOLINER TENA M.A., Universitat Jaume I, Spain
Análisis del valor de marca a través de las comunidades virtuales
CAMBRAS FIERRO J.J. - BERBEL PINEDA J.M. - RUIZ BENITEZ R. - VAZQUEZ CARRASCO R., Pablo Olavide University, Spain
El efecto de la paradoja de la recuperacion del servicio sobre la lealtad del consumidor
CANEL-DEPITRE B., Université Le Havre, France
L'interprétation du rapport RSE-CSR sous l'éclairage foucaldien de la gouvernementalité
CANTONE L, Università
degli studi di Napoli Federico II, Italy ; RISITANO M., Università degli
studi di Napoli Parthenope , Italy
Building consumer-brand relationships for the costumer experience management
CARDINALI M.G., Università degli Studi Parma, Italy
La percezione di convenienza delle insegne della distribuzione grocery
CASTALDO S. - MALLARINI E. - PREMAZZI K. - GROSSO M. - RINDONE M., Università di Milano Italy
La gestione della relazione con i pazienti: il ruolo della fiducia all’interno della farmacia
CEDROLA E., Università degli studi di Macerata, Italy ; BATTAGLIA L., Università Cattolica del Sacro Cuore di Milano, Italy ; CANTU’ C., Università Cattolica del Sacro Cuore di Milano, Italy ; GAVINELLI L., Università degli Studi di Milano – Bicocca, Italy; TZANNIS A., Università Cattolica del Sacro Cuore Milano, Italy
CERVELLON M.C. - RINALDI M.J. - WERNEFELT A.S., International University of Monaco, Monaco
How Green is Green? Consumers’ understanding of green cosmetics and their certifications.
CÉSAR-MACHADO J. - DE LENCASTRE P., Catholic University of Portugal, Portugal ; VACAS-DE-CARVALHO L., Universidad Adolfo Ibañez, Chile
Rebranding mergers: how importance is the figurativeness of the brand’s signs?
CHANDON J.L. - DIALLO M.F. - PHILIPPE J., IAE Graduate Business School – University Paul Cézanne, CERGAM Lab, France
CHATTOPADHYAY A., S P Jain Institute of Management & Research, India ; DHOLAKIA N. - DHOLAKIA R.R, The University of Rhode Island, USA
Standing up to Goliaths: How Small Traditional Stores Influence Brand Choices in India
CHERON E., Sophia University, Faculty of Liberal Arts, Japan ; KOHLBACHER F., German Institute for Japanese Studies (DIJ) Tokyo, Japan
Exploring Antecedents of Older Consumers' Self-Perceived Age: Evidence from Japan
CHLIPALA P. - ZBIKOWSKA A., Cracow University of Economics, Poland
Stages in the Internationalisation process of firms - case studies of Polish enterprises
CODINI A. - SACCANI N., SICCO A. Università degli Studi di Brescia, Italy
Pricing policies and value for the customer: evidences from the household appliance sector
COLLA E. - LAPOULE P., NEGOCIA (CCIP), France
COLLESEI U. - CHECCHINATO F. - GAZZOLA P., Università Cà Foscari Venezia, Italy ; MORTARA A., IULM di Milano, Italy
COLLINS H. - CRESPIN-MAZET F. - GOGLIO-PRIMARD K. , EUROMED Management Toulon, France
Branding as a market shaping activity - a case study in the construction industry
COLOM VALLS I., Universitat de Vic, Spain ; MICO SANZ J.L. - SABATE LOPEZ J., Universitat Ramon Llull, Spain
CORTE-REAL A.F., Universidade Catolica, Portugal ; DE LENCASTRE P. - DIONISIO P., ISCTE, Portugal
Do Brand Mascots Design Characteristics matter to Child Recognition?
CONSTANTINIDES E., University of Twente, The Netherlands ; LORENZO-ROMERO C. - ALCARON DEL AMO M., University of Castilla La-Mancha, Spain
Social Networking Sites in The Netherlands; an Explorative Study
COSTA C., Faculdade de Economia Universidade nova de Lisboa, Portugal ; QUEIROGA A.P., IPAM – Instituto Português de Administração e marketing, Portugal
COURVOISIER F. H., Haute école de gestion Arc, Switzerland ; AGUILLAUME C., Cecoel, Switzerland
L’inscription au patrimoine mondial de l’UNESCO : un instrument de marketing territorial
DA SILVA A.L.B., Pontifícia Universidade Católica de São Paulo - PUC-SP, Brazil
DA SILVA A.L.B. - MENEGHEL A., Pontifícia Universidade Católica de São Paulo - PUC-SP, Brazil
Da funcionalidade à emoção: conectando marcas às pessoas
DARBAS A., Agence Conseil en Communication, France; LABORDE C. – BORIES D., University of Toulouse II – Le Mirail, France
DAMAK D. – HAJTAIEB EL AOUD N ., IHEC Sfax, Tunisia
Les blogs d’adolescentes comme outil de veille et de communication : une approche netnographique.
DAMAK TURKI M., IHEC Sfax, Tunisia ; KAMMOUN M., Faculté des sciences économiques et de gestion de Sfax, tunisia
DANCHENOK L., Moscow State University of Economics, Russia ; NEVOSTRUEV P., MESI, Russia
The Wireless Way of Russian Marketing
DAOUD MOALLA M. - KAMMOUN M., Faculté des sciences économiques et de gestion de Sfax, Tunisia
DATTA K., Institute of
Management Technology, India
A case study of
Brand Rejuvenation – Voltas Ltd
DE LUCA P.- VIANELLI D. ,Università di Triese, Italy
L’internazionalizzazione delle imprese italiane in Cina: fattori propulsivi e difficoltà percepite
DE NONI I. - PIERANI C., University of Milan - Milany
Organizational and Strategic Competences Role in Web-based Solutions Adoption
DEL CHIAPPA G., Università degli Studi di Sassari, Italy
DELLA CORTE V. - MANGIA
G., MICERA R. - ZAMPARELLI G., Università degli studi di Napoli Federico II,
Italy
Strategic Employer Branding: the brand and image management as
attractiveness for talented intellectual capital
DEMETRIOU M. - NTANGKU M., University of Nicosia, Cyprus ; DEMETRIOU T., Lancaster University Graduate, UK
Is the economic crisis an excuse for drawing back CSR budgets? The case of Cyprus.
DESROCHERS D., Tulane University, USA ; MADDOX L.,The George Washington University, School of Business, USA
DIALLO M.F., IAE Aix-en-Provence - Aix-Marseille III - Université Paul Cézanne, France
DIOP F., University Cheikh Anta Diop Dakar, Senegal
Tradition et comportement vestimentaire : application de la méthode des chaînages cognitifs
DOLIGALSKI T., Warsaw School of Economics, Poland
Internet-Based Customer Portfolio Building
DOUARD J.P. - HEITZ M., Université Paul Verlaine Metz, France ; BERNARDE E., CCI de Meurthe et Moselle, France
DU PELOUX M., EBS Paris, France ; LOMBARDOT E., Université Paris 1 Panthéon-Sorbonne, France
Jeux promotionnels : quelle influence du résultat sur le comportement du consommateur ?
EL HAKIM MASMOUDI M., Faculté des sciences économiques et de gestion de Sfax, Tunisia ; HAJTAIEB EL AOUD N., IHEC Sfax, Tunisia
Les déterminants de l'innovativité globale chez l'adolescent tunisien: vers un modèle intégrateur
EL KAMEL L. - BOUJBEL L., UQAM, Canada
Is it possible to satiate real consumption desires in virtual worlds? Second Life case study
ERTEKIN Z. - GURKAYNAK N., Izmir University of Economics, Turkey
Congruence between atmospheric cues and store image in fashion retailing
ESCOBIDO M.G.O., Asian Institute of Management, Philippines
Product differentiation and the dynamics of competition
ESTRADA GUILLEN M. - MOLINER M. A. - SÁNCHEZ GARCIA J. - FANDOS J.C., Jaume I University, Spain
El modelo ELM en el caso de la actitud ante el anuncio de las personas mayores
EZAN P., IAE de Rouen et Rouen Business School, France ; MALLET S., Université de Paris 2 – Panthéon Assas, France ; ROUEN-MALLET C., Université de Rouen, France
Les stratégies de marques sur la blogosphère adolescente : Illustration à travers le cas Hatier
FADNAVIS M., Institute of Management Technology - NAGPUR, India ; FADNAVIS M.M., The Indian Express Limited- Mumbai, India
FANDOS J.C. - SÁNCHEZ J. - MOLINER M.A. - ESTRADA GUILLÉN M., Jaume I University, Spain
La implicación como variable moderadora en la formación de la satisfacción del consumidor
FAIT M. – TRIO O., Universita del Salento, Italy
FAYOS T. - CALDERÓN-GARCÍA H. - MIR J., University of Valencia, Spain
FENG W. - PENG S.,
Guanghua School of Management, Peking University, China
Bilateral
Effects of Pro-China Ads of Multinational Brands: A Win-win or a Trade-off
Situation?
FERNANDEZ ALLES M. T. - CUADRADO MARQUES R., Universidad de Cádiz, Spain
Gestión del impacto medioambiental hotelero: análisis de un caso real en la provincia de Cádiz.
FLECK N., Thema, University of Cergy-Pontoise, France ; MAILLE V., SKEMA Business School, France ; RAGHUBIR P., Leonard N. Stern School of Business, USA
Drôle de bouteille ! Les effets de la congruence perçue d’un packaging
FONTAINER R. – PILOTE C., Université du Québec, Canada
FORNARI E. - GRANDI S., Università degli Studi di Parma, Italy
The effectiveness of price promotions on store brands
FORTUNA D., Università del Sannio,Italy ; MATARAZZO M. - Luiss, RESCINITI R., Università del Sannio, Italy
FOURATI-JAMOUSSI F. - SAUVEE L., Institut Polytechnique LaSalle Beauvais, France
FRATTA V. - SEBASTIANI R., Università Cattolica del Sacro Cuore di Milano, Italy
The eco-labelling information gaps: the consumers’ perspective
FUCHS S., Université Lyon I, France
GABRIELLI V. - GRAPPI S. - BAGHI I. - BALBONI B., Università degli studi di Modena e Reggio Emilia, Italy
Il consumo di prodotti di lusso contraffatti e originali a confronto
GAD MOHSEN M., London Metropolitan University, UK
GALLARZA G. M. - GIL-SAURA I., University of Valencia, Spain ; ARTEAGA MORENO F., Universidad Católica de Valencia San Vincente Mártir, Spain
GALLOUJ C., Université Paris 13, France ; LEROUX E. Université Paris 14, France
GALVAGNO M., Università degli Studi di Catania, Italy
L’attaccamento ai luoghi commerciali
GARBOUJ CHAOUACHI S. - SAIED BEN RACHED K., Faculté des Sciences Economiques et de Gestion de Tunis, Tunisia
Perceptions et réactions envers les pratiques trompeuses dans la publicité : une étude exploratoire
GARIMELLA S. - BHASKAR A. U., International Management Institute, India
Sustainable Marketing in the Emerging Markets with Specific Reference to Indian Companies
GERASIMENKO V. – KHIZHINA A., Moscow State University, Russia
Consumer behavior change on FMCG markets in Russia based on «Food» category example
GHOSH S. - DATTA S.K., Mody Institute of Technology and Science, India
Country of Origin Effect and Perception of Indian Consumers
GILL L. - WHITE L. - CAMERON I.D., The University of Sydney, Australia
Interpretations of Service Formation
GILLANI A. - YOUSAFZAI S.Y. - YANI-DE-SORIANO M. - PALLISTER J., Cardiff University, Cardiff Business School, UK
A proposed model of the antecedents and the consequences of consumer scepticism towards fair trade
GIL-SAURA I. - RUIZ-MOLINA M.E. - MOLINER-VELÁZQUEZ B., University of Valencia, Spain
GISTRI G., Università degli studi di Macerata, Italy ; ROMANI S., Università degli Studi di Sassari, Italy ; PACE S., Università Bocconi, Italy
La contraffazione nel mercato del lusso: minaccia o opportunità?
GÓMEZ AGUILAR A. - YAGÜE GUILLÉN M. J. - VILLASEÑOR ROMAN N., Universidad Autónoma de Madrid, Spain
Destination Brand Personality: An Application to Spanish Tourism
GONZÁLEZ-BENITO O. - GONZÁLEZ-BENITO J. - MUÑOZ GALLEGO P.A., Universidad de Salamanca, Spain
Orientación al mercado y desempeño: efecto moderador del entorno competitivo.
GRANOSZEWSKI K. - SPILLER A. - REISE C., MUSSHOFF O., University of Göttingen, Department of Agricultural Economics and Rural Development, Germany
GUERCINI S. - RANFAGNI S. Universistà degli Studi di Firenze, Italy- RUNFOLA A., Università degli Studi di Perugia, Italy
GUIDO G. - PRETE I. - POTENZA M. - PAIANO M., Università del Salento, Itlay
Lo sviluppo di una scala dell’“attaccamento fervido alle marche” nello shopping
GUMMERUS J. - LILJANDER V., HANKEN School of Economics, Finland ; SEPPÄNEN M., Family Inc., Finland
Welcome to my world - Members’ approval of company activities in online communities
GUN L. - ALABAY N. - OZKARDAS A., Turgut Ozal University, Turkey
Recherche sur le comportement du consommateur face au développement des médias sociaux
HALLIBURTON C., ESCP
Europe, UK ; BACH S., Bomdardier AB, Sweden
Towards a new model of corporate brand equity
HAMMERVOLL T., Harstad University College, Norway ; TOFTEN K., Nofima, Norway
Drivers inter-organisational trust in exchange relationships
HANSEN T., Copenhagen Business School, Denmark
Context Effects in Financial Customer-Seller Relationships: The Role of Broad-Scope Trust
HARTMANN P. - APAOLOZA-IBAÑEZ V., University of the Basque Country, Spain
HE Y. - CHEN ZENG X. - LIU BO Q., Sun Yat-Sen University, China
Nostalgia can improve consumers’ preference for domestic brand: the moderating role of materialism
HESAPCI SANAKTEKIN O. - URSAVAS B., İstanbul Bilgi University, Turkey
The role of Self-Esteem on the Persuasive Effects of Emotional Sequence
HOLMQVIST J. - GRÖNROOS C., Hanken School of Economics, Finland
The Language Paradox of Marketing Research: Challenges and propositions for service research
HONGPHISANVIVAT S., Thammasat University, Thailand
New Directions for Competitiveness: A Holistic Value Creation toward Sustainability and Success
HUTTER K. - HOFFMANN S., Technische Universität Dresden, Germany
Cooler Than Boycotts. Carrotmob as an Innovative Form of Ethical Consumption.
INAMDAR A. - N N. - DUGAR R. - SINGH V. K., XLRI, India
Purchase Confidence of young women while buying technological products
IRISAWA Y., Graduate School of Commerce, Waseda University, Japan ; NAGASAWA S., Waseda University, Japan
Conditions for Luxury Branding by Japanese and French Companies
IRONICO S., Università IULM Milano, Italy
Retail strategies in Italian childrenswear stores: an explorative research¨
JAOUED L., Université de Paris-Est Marne la Vallée, France
Afficacité de l’endossement par les célébrités en publicité
JING Z. - YANLING D., Management school ,Huazhong university of science and technology, China
KÁLDI J. - JÓZSA L. - HUSZKA P., Széchenyi István University, Hungary
KAMMOUN M. - ELLOUMI épouse AYEDI M., Faculté des sciences économiques et de gestion de Sfax, Tunisia
KAPERA K. - KUZIAK M., Cracow University of Economics, Poland
The Attitudes of Polish Society and Company Representatives to Marketing
KARAKOC G., Atilim University, Department of Tourism Management, Turkey ; TENGILIMOGLU D., Gazi University, Turkey ; YILIK P., Kudret Goz Ankara Hospital, Turkey
KASSUBEK M. - WIEDMANN K.P. - PANKALLA L. - HENNIGS B. - SEEGEBARTH B., Leibniz University of Hannover, Institute of Marketing and Management, Germany
The adoption of sustainable solutions in the automotive sector
KAYA ERDEM B., Maltepe University, Turkey
KAYA F. - KIMZAN H.S., Anadolu University, Turkey
Online Social Network Users’ View of Political Consumerism : A Case of Facebook
KESSOUS A., INSEEC Business School, France ; ROUX E., IAE Aix-en-Provence - Aix-Marseille III - Université Paul Cézanne, France
Les relations des consommateurs aux marques nostalgiques : les effets générationnels
KHALBOUS S., IHEC Carthage, Tunisia ; LOUATI H., FSEGN, Tunisia
Contexte spécifique d'encombrement publicitaire : cas du mois de Ramadan dans les pays musulmans
KOEHL M., Lycée Monge, France
L’écoute dans le contexte de la télévente d’un centre d’appels
KRAIEM A. FSEG Tunis, Tunisia ; BOUSLAMA N., Faculté des Sciences Economiques et de Gestion de Tunis, Tunisia
L’influence de la consommation des émotions sur la satisfaction : cas du spectacle théâtral
KÜÇÜKOSMANOĞLU A.N. - ÖZKEÇELİ A.M. - KARAKAYA M.F. - YALMAN N., Yeditepe University, Turkey
Category management vs. discount retailing practices: a case from Turkey
KUMAR D. - PURANI K., Indian Institute of Management Kozhikode, India
Modeling Servicescape Aesthetics and Consumer Response Relationships
KUNDU S. - DATTA S.K., Mody Institute of Technology and Science, India
Standardization of e-banking Operation of Indian PSBs and Customer Satisfaction
LACOSTE S., Advancia-Negocia, France
“Strategic Partnership”: Moving the Limit of Relationship Marketing Further
LADO N., Universidad Carlos III de Madrid, Spain ; MAYDEU-OLIVARES A., University of Barcelona, Spain ; CESARONI F. - HO H.C., Universidad Carlos III de Madrid, Spain
Co-branding Strategies Applied to High-tech Products and Luxury Brands: A Cross-cultural Perspective
LAMBEY-CHECCHIN C., Université Blaise Pascal, France, WALSER LUCHESI A., Ecole de Management, Strasbourg, France
Les enjeux actuels de la connaissance des prix des produits
LAS CASAS A.L., Pontifícia Universidade Católica de São Paulo - PUC-SP, Brazil ; SUSZEK A. C., UNIPAR- Universidade Paranaense, Brazil
A importância da comunicação no processo de adoção de produtos orgânicos pelo consumidor
LEIGH L. - YORKE-SMITH N., Olayan School of Business, American University of Beirut, Lebanon
An adaptation of the Bass New Product Diffusion Model for Multiple Purchases of Capital Items
LI E. - BAURZHAN S. - KHAN Z., Eastern Mediterranean University, Turkey
Testing for the Real Option in Consumer Behavior
LIEBRENZ-HIMES M. – DYER R., The George Washington University, USA
LILJANDER V. - GUMMERUS J., Hanken School of Economics, Finland ; LUNDQVIST A., Miltton, Finland
Tell me a story and I will like your brand more
LLORENS MONZONÍS J. -
TORTOSA EDO V. - MOLINER M.A. - SÁNCHEZ GARCÍA J., Jaume I University, Spain
La lealtad hacia la marca de un club deportivo profesional: aficionados al
futbol europeo.
LOUSSAÏEF L. - MOIGNO E., ISC School of Management, France
M D. - MUKHERJEE K. - KUNDU N. - SINHA R. - ISRAEL D., XLRI School of Business and Human Resources, India
Impact of spirituality on job performance
MAAZOUL M., ESSEC-Tunis,
Tunisia
Effet des
facteurs d’exposition habituels et contextuels sur la mémorisation de la
publicité télévisée
MAI R. – HOFFMANN S., Technische Universität Dresden, Germany
MAIZZA A. - IAZZI A., Università del Salento, Italy
Strategie di marketing internazionale per i distretti agroalimentari italiani
MALOTA E., Corvinus University Budapest, Hungary
Views on cultural differences and the global world, "The intercultural energy bomb"
MANGNALE V.S. - KHANDAL S.S., Solapur University, India
A World of Carbon Market And India
MANI Z., Université Paul Cézanne, France
Pour une hospitalité virtuelle des sites marchands: définition et proposition d’un modèle conceptuel
MARINO V. - MAINOLFI G., Università degli Studi di Salerno Italy
Made in Italy e country branding: strategie di marca per il Sistema Italia
MARS M.C. - MENVIELLE L., EDHEC Business School, France
MARTORELL CASTELLANO C. - SOLANAS GARCIA I. - SABATE LOPEZ J, Ramon Llull University, Spain
Marcas 2.0 versus consumidores 2.0: un pulso en la red.
MARTINELLI E., Università degli studi di Modena e Reggio Emilia, Italy
La ristorazione per il/in movimento: un’analisi empirica sulle logiche di scelta della domanda
MAZZEI A. - BUTERA A., Università IULM MILANO, Italy
MENDEZ GARCIA DE PAREDES J.L. - ANGOLA CARDENAS R., Universidad Autónoma de Madrid, Spain
La información de precios unitarios en la formación del precio de referencia por los consumidores
MENEGHEL A. - AYER G.,
Pontifícia Universidade Católica de São Paulo - PUC-SP, Brazil
Lata
falante: A sensorialidade e emotividade da marca contemporânea
MENNAI M. - SAIED BEN
RACHED K., Faculté des Sciences Economiques et de Gestion de Tunis, Tunisia
La marque dans un processus de création de valeur pour le consommateur
MERCIER J. Université
de Montpellier 2,
Aix-en-Provence, Université Paul Cézanne, Aix-Marseille III, France; ROUX E., IAE
Aix-en-Provence, Université Paul Cézanne, Aix-Marseille III, France ;
MOULINS J.L., Université de la Méditerranée, Aix-Marseille II, France
Développer la relation à la marque pour créer un Bouche-à-Oreille favorable
MOLL I., ESADE, Universitat Ramon Llull, Spain ; MONTAÑA J., University de Vic, Spain ; SOLĖ-PARELLADA F., Universitat Politècnica de Catalunya, Spain
MOLLÁ-DESCALS A. - FRASQUET DEL TORO M. - RUIZ-MOLINA M.E., University of Valencia, Spain
La presencia internacional del minorista: Un estudio basado en análisis de supervivencia
MOLINER-VELÁZQUEZ B. - BERENGUER CONTRÍ G. - GIL-SAURA I., University of Valencia, Spain ; FUENTES BLASCO M., Universidad Pablo de Olavide, Spain
El boca-oreja de clientes insatisfechos: un enfoque de segmentación en servicios de restaurantes
MONTAGNINI F. - SEBASTIANI R., Università Cattolica del Sacro Cuore di Milano, Italy ; DALLI D., Università degli Studi di Pisa, Italy
L’anticonsumo nel settore alimentare: come i consumatori plasmano il mercato
MOREIRA C. - CORTE-REAL A. - DE LENCASTRE P., Universidade Católica Portuguesa, Portugal
O estudo da imagem de um sector de actividade: A imagem da Agricultura em Portugal
MORPHITOU R.N., University of Nicosia - Cyprus
Consumer Orientation in Cypriot Higher Education: The case of Private Universities
MORRIS M., University of Southern California, Marshall School of Business, USA
MORTARA A. - IRONICO S., IULM di Milano, Italy
MOUAKHAR KLOUZ D., Rouen University, France ; BENMOYAL-BOUZAGLO S., Institut Supérieur de Gestion Paris, France
Le cadeau à soi en tant que stratégie d’ajustement à une rupture amoureuse chez les jeunes adultes
MUCAN B., Dokuz Eylul University, Turkey ; YASA E., ÇAĞ University,Turkey
MURANTE A. - NUTI S., Scuola Superiore Sant'Anna di Pisa, Italy
To create patient oriented pathways in the hospital services. Some evidence from Tuscany.
MZAHI C. – COVA V., Université Paul Cézanne, France
Une meilleure compréhension de l’attachement au lieu de service
MZIOU R., Faculté des Sciences Economiques et de Gestion de Tunis, Tunisia ; BOUSLAMA N., Université de Tunis EL MANAR, Tunisia ; CEGARRA J.J., Université Jean Moulin Lyon 3, France
L’effet de la congruence entre une émission TV et un parrain sur les réponses des consommateurs
NAGASAWA S. - IRISAWA Y., Waseda University, Japan
Luxury Strategy of Beauty Products by Chanel
NAJA M. – BREE J.¸IAE Caen, France ; ZAICHKOWSKY J.L., Copenhagen Business School, Denmark
The use of ambient scent to improve childrens' hospital experience
NEGRAO de FIGUEIREDO G., Pontifícia Universidade Católica de São Paulo - PUC-SP, Brazil
NGA NKOUMA TSANGA R.C., Université de Douala, Cameroun
Rumeur de marque et confiance du consommateur : facteurs explicatifs et implications managériales
OELRICH A. - DOS SANTOS M. - SAMPAIO C. - PERIN M., Pontifícia Universidade Católica do Rio Grande do Sul, Brazil ; SIMÕES C., University of Minho/School of Economics and Management, Portugal
Responsabilidade Social Empresarial e suas Motivações: o caso do Brasil
OESTREICHER K., University of Worcester, Worcester Business School, UK
Against the Odds – The Marketing Dilemma of Physical Products in an Increasingly Virtual World
ÖNDEK Ö. – YALMAN N., Yeditepe University, Turkey
OTAY DEMIR F. – KIZILDAG S., Maltepe University, Turkey
Sport sponsorship in global growth strategy: The case of Turkish Airlines
OUESLATI H., Université de Montpellier 2 – Université de Tunis, France
PAOLACCI G. - GROPPI L., Università Ca' Foscari Venezia, Italy
Contesto di scelta del prodotto e capacità cognitive: uno studio sperimentale
PARTOUCHE-SEBBAN J. - BENMOYAL-BOUZAGLO S. - GUIOT D., Paris Dauphine University, France
PASTORE A. - BARBAROSSA C., Università degli Studi La Sapienza di Roma, Italy
Why people do not buy environmentally friendly products? An exploratory analysis
PENG L. - PENG S. - SUN L., Guanghua School of Management, Peking University, China
"30% Off” or “7 Zhe” (paying 70%)? A Regulatory Fit Explanation of the Discount Framing Effect
PERAL PERAL B. – MARTIN VELICIA F.A. – SANCHEZ FRANCO M.J., Universidad de Sevilla, Spain
Claves para la promoción de ventas en función de las categorías de productos de compra frecuente
PEREZ C. - RODRIGUES A.
- PALANDI J., Pontifícia Universidade Católica de São Paulo - PUC-SP, Brazil
Expressões da marca contemporânea: os slogans como instrumento de inovação
identitária
PEZOLDT K. - SCHLIEWE J., Ilmenau University of Technology, Germany ; KOVAL A., St. Petersburg State University Faculty of Economics, Russia
Acceptance of self-scan checkouts: a cross-cultural comparison between Germany and Russia
PILARCZYK B., Poznan University, Poland
Marketing Communications Process on the Pharmaceutical Market
PILOTTI L. - TEDESCHI-TOSCHI A. - APA R., Università degli Studi di Milano, Italy
POMODORO S., Università IULM, Milano, Italy
POMPEU B. - SANTOS J. - PEREZ C., Escola de Comunicações e Artes (ECA-USP), Brazil
PREIHOLT H., Stockholm University, School of Business., Sweden
Fashion: From Collective Selection to Individual Style
PURKAYASTHA P. - JAIN N., Management Development Institute (MDI), India ; RISHI B., Institute of Management Technology (IMT), India
Marketing Communication Strategies for Rural India
PUSPA J. - KUHL R. - HEDDEN G., Justus Liebig University, Germany
Communication Concepts for an Innovative Functional Food Product
RAJHI H. - KAMMOUN M., Faculté des sciences économiques et de gestion de Sfax, Tunisia
Les effets de la publicité suggestive et le comportement du consommateur tunisien
RAMOS P., Universidade Fernando Pessoa, Portugal ; MARTINS V. - BARANDAS H., Universidade do Porto, Portugal
REHAM SHAWKY E., Brunel
University, UK
Studying the
antecedents of Egyptian consumers brand preferences: An experiential view
ROCHE D., ESCEM, France
Ethique et Performance: Une relation incontournable pour un meilleur recrutement des forces de vente
RODRIGUES P., Universidade Lusíada Porto, Portugal ; REAL E., Universidade Lusíada Famalicão, Portugal ; VITORINO F., Universidade do Porto, Portugal ; CANTISTA I., Universidade Lusíada Porto
The Importance of Corporate Social Responsibility in the Brand Image
ROGALA A., Poznan University of Economics, Poland
The influence of internal communication on different aspects of company functioning.
ROSATO P. - SCORRANO P., Università del Salento, Italy
Il marketing 2.0 nelle strategie delle imprese vinicole italiane
ROY J., University of Sherbrooke, Canada
RUGGIERI A. - AQUILANI B. - SILVESTRI C., Tuscia di Viterbo, Italy
The role and impact of on line communication on service perception of university students
RUIZ MAFÉ C. - SANZ BLAS S., Universidad de Valencia, Spain ; TAVERA MESÍAS J.F., Universidad de Antioquia, Colombia ; HERNÁNDEZ FERNÁNDEZ A., Universidad de Valencia, Spain
RUIZ-MOLINA M.E. - GIL-SAURA I. - FUENTES-BLASCO M., University of Valencia, Spain
SABBADIN E., Università degli Studi di Parma, Italy
SANCHEZ GARCES D. L. - OUBINE BARBOLLA F. J., Universidad Autónoma de Madrid, Spain
Recuerdo de precios de los consumidores: análisis de sus factores explicativos
SANTOS VIJANDE M.L., University if Oviedo,Spain ; LOPEZ SANCHEZ J.A., University if Extremadura, Spain
SANZ BLAS S. - RUIZ MAFÉ C., Universidad de Valencia, Spain ; PÉREZ PÉREZ I., Universidad Autónoma de Chiapas, Spain ; HERNÁNDEZ FERNÁNDEZ A., Universidad de Valencia, Spain
Papel moderador del género en el análisis de la lealtad a webs turísticas que ofrecen alojamiento
SAXENA R., University of Wollongong, UAE
SEEGEBARTH B. - WIEDMANN K.P. - HENNIGS B. - PANKALLA L. - KASSUBEK M., Leibniz University of Hannover, Institute of Marketing and Management, Germany
SEITZ U. - SCHEINER C. - BACCARELLA C. - VOIGT K.I., University of Erlangen-Nuremberg, Germany
Die Kommunikation disruptiver Innovationen – ein phasenspezifischer Ansatz
SELLIER A-L., NYU, USA ; DAHL D.W., UBC, Canada
SERVERA FRANCES D., Universidad Católica de Valencia. San Vicente Mártir, Spain ; GONZALEZ-GALLARZA GRANIZO M. - FAYOS GARDO T., Universitat de Valencia, Spain ; ARTEAGA MORENO F., Universidad Católica de Valencia, Spain
SHAALAN A. - REAST J. – JOHNSON D. – TOURKY M.E., Hull University Business School, U.K.
Proposing a Theoretical Linkage of Guanxi and Relationship Marketing
SHARMA K.M. - BHATTACHARYA K., Pune University, India ; MANGNALE V., Solapur University, India
The Transformation of Consumer Buying habits in Suburban Area in Western India
SHUKLA A. – SHARMA N., Indian Institute of Technology Bhubaneswar, India ; SWAMI D., Dayalbagh Educational Institute Agra, India
Website Characteristics and Website Satisfaction: Role of Computer Self-Efficacy
SIGNORI P. - CONFENTE I., Università degli studi di Verona, Italy
SILBERER G. - FRIEDEMANN S., Georg-August-Universität Göttingen, Germany
RFID in Behavior Research at the Point of Sale - Possibilities and Limitations
SILBERER G. - HENNING C. - STEINMANN S., Georg-August-Universität Göttingen, Germany
Empfehlungsservices auf Websites – Eine neue Form der Online-Werbung
SIMÕES C.,University of Minho/School of Economics and Management, Portugal; MASON K., University of Lancaster/The Management School, UK
The role of Corporate Identity in Informing a New Business Relationship
SPALDING A. - VILLAS-BOAS S. B., University of California, USA
Investigating price pass-through in local milk markets
STAUDER M. - KURTHY G., Research Institute of Agricultural Economics, Hungary ; KURTI A., GE Money, Hungary
SUDBURY L., Liverpool John Moores University, UK ; KOHLBACHER F., German Institute for Japanese Studies (DIJ) ; HOFMEISTER Á., Corvinus University of Budapest, Hungary
Senior Values: A multinational analysis of older consumers and the List of Values (LOV)
SUDBURY L., Liverpool John Moores University, UK ; KOHLBACHER F., German Institute for Japanese Studies (DIJ), Japan ; HOFMEISTER Á., Corvinus University of Budapest, Hungary
Self-Perceived Age: A Cross-Cultural Empirical Investigation
TAKAHASHI . K, Kobe University, Japan
TEMESSEK BEHI A. - BEN DAHMANE MOUELHI N., IHEC Carthage, Tunisia
TÖRÖCSIK M. - JAKOPÁNECZ E. - SOÓS J., University of Pécs, Faculty of Business and Economics, Hungary
The category of products generating consumer resistance
TORTOSA EDO V. - LLORENS MONZONIS J. - SANCHEZ GARCIA J. - MOLINER TENA M.A., Jaume I University, Spain
TOURKY M., Hull University business School,
UK ; KITCHEN P., Brock University - Faculty of Business, Canada ; DEAN D. -
SHAALAN A, Hull University business School, UK
Determining Corporate Identity in UK Organisations: An Empirical Analysis of
Antecedents, Influences and Evaluation
TURKI TLILI H., ESSEC-Tunis, Tunisia
VALLS J.F. - SUREDA J., ESADE Business School, Spain ; ANDRADE M.J. University of A Coruña , Spain ; FREUND D., TSI-URLL, Spain
Hybrid consumption behaviour in spanish tourists
VANI V., Mudra Institute of Communication, India
Branded Social Marketing for Brand Equity Building
VASSINEN A. - TIKKANEN H., Aalto University School of Economics, Finland
Causal analysis of email promotion peformance using fuzzy logic
VESCOVI T. - CHECCHINATO F.- GAZZOLA P., Università Cà Foscari Venezia, Italy, WANG Z., Zhejiang University, China
Italian brands in the Chinese Market
VO THI N.T. - LLOSA S., Université Paul Cézanne, France
Le rôle des différents moments d’une expérience de service dans la satisfaction globale du client
WAGNER GALUZIO J. - WIAZOWSKI ROCHA M. - MARIA DE CARVALHO SOUSA R., Pontifícia Universidade Católica de São Paulo - PUC-SP, Brazil
Análise Semiótica Da Mudança Da Marca Santa Clara Para 3 Corações
WIEDMANN K.P. - HENNIGS B., Leibniz University of Hannover, Institute of Marketing and Management, Germany
Exploring the Relationship between Materialism and Consumer Vanity
WIEDMANN K.P. - HENNIGS B. - SCHMIDT S. -
WUESTEFELD S., Leibniz University of Hannover, Institut of Marketing and
Management, Germany
Value-Based Perception of Brand Heritage: Exploring Consumer Attitudes
toward Heritage Brands in the Automotive Industry
WIEDMANN K.P. - LANGNER S. - FRIEDLANDT J., Leibniz University of Hannover, Institute of Marketing and Management, Germany
XIE L. - LI Y. - WANG
H., Business School, Sun Yat-Sen University, China
The
Impact of Supportive Leadership on Employees’ Brand-building Behavior and
Brand Image
XUAN Z. – FENGJIE J., Huazhong University of Science and Technology, China ; SHUINENG G., Huangshi Institute of Technology, China
YANG C. - HWANG C.R. - YANG K.C., National Chiao Tung University / School of Management, Taiwan
eWOM: The effects of online consumer information adoption on purchasing decision
YANIV E., Bar Ilan University, Israel
The diffusion of marketing "buzz" in social networks
YAYLI A. - BAYRAM M. - BAYRAM Ü., Giresun University, Turkey
How social media works in destination marketing? A content analysis on Twitter
YODA Y., University of Marketing and Distribution Sciences, Japan ; YOSHIDA M., Ritsumeikan University, Japan
ZACKARIASSON P., University of Gothenburg, Sweden
Marketing video games in the cultural economy
ZAMEER Q.A., FORE School of Management, India
A study of factors leading to the customers choosing modern food & grocery retailers in India
ZRELLI I., Université de 7Novembre, Tunisia
Nouvelle lecture du Yield Management